- Categories:
- Cause
- Tags:
- ChildrenFamilyParents
- Where:
- United States
- Date change rule:
- Every October 15
- Holiday emoji:
- 🎗️
Pregnancy and Infant Loss Remembrance Day is observed every October 15, honoring the lives lost to miscarriage, stillbirth, SIDS, and newborn death. This day provides a vital space for grieving parents and families to remember their little ones, share their stories, and find support. Join the global Wave of Light, connect with support communities, and advocate for greater awareness.
Want to sponsor Pregnancy and Infant Loss Remembrance Day? Learn how
Expected Pregnancy and Infant Loss Remembrance Day Deals
On Pregnancy and Infant Loss Remembrance Day, the focus shifts from commercial deals to crucial fundraising and awareness initiatives. Organizations like SHARE Pregnancy & Infant Loss Support and the March of Dimes often lead campaigns, encouraging donations to support research, advocacy, and direct family services. Many individuals and small businesses on platforms like Etsy and Amazon Handmade create and sell memorial items, with a portion of proceeds often benefiting related charities. Corporate partners may offer donation-matching programs or sponsor remembrance events. We encourage you to visit the official websites of leading support organizations to find ways to contribute or participate in their initiatives.
Platform Guide for Pregnancy and Infant Loss Remembrance Day
Tag @nationaltoday_ and use #PregnancyAndInfantLoss. Share a photo of a lit candle for the Wave of Light, or post a supportive message for grieving families.
Mention National Today (facebook.com/nationaltoday) and use #PregnancyAndInfantLossRemembrance. Join community groups dedicated to support and remembrance, sharing resources and personal stories.
X/Twitter
Mention @NatlToday and use #WaveOfLight. Share statistics, advocate for policy changes, or tweet messages of solidarity using the official hashtags.
Pregnancy and Infant Loss Remembrance Day Hero
Robyn Bear
History of Pregnancy and Infant Loss Remembrance Day
The commemoration of and remembrance of infant and pregnancy loss was first observed in the United States. In 1988, the U.S. Congress chose the month of October as Pregnancy and Infant Loss Awareness Month and petitioned then-president Ronald Reagan to issue a proclamation about the observance of the month. 13 years later, three miscarriage awareness activists — Robyn Bear, Lisa Brown, and Tammy Novak — launched a petition campaign to get the U.S. government to declare October 15 an official holiday of remembrance of pregnancy loss and infant death. On September 28, 2006, the U.S. House of Representatives passed Concurrent Resolution 222, which endorsed the ideals of National Pregnancy and Infant Loss Remembrance Day.
On October 15, 2002, the United Kingdom witnessed the first Baby Loss Awareness Day after inspiration from the U.S.’s Pregnancy and Infant Loss Remembrance Day. Since 2003, the U.K. has also observed Baby Loss Awareness week starting from October 9 to the final day on October 15.
In Canada, the observance of the day emerged province by province. First, in 2005, the New Brunswick Department of Health and Wellness pushed for the observation of the day and called for residents within the province to raise awareness for and support of parents who were undergoing silent grief, having lost children due to miscarriages or infant death. Three years later, Manitoba recognized the holiday, followed by Ontario and Nova Scotia.
Pregnancy and Infant Loss Remembrance Day became an official national holiday in Australia after the Australian Parliament passed a motion in its favor on February 17, 2021. This was largely due to the efforts of Nicole Ballinger who worked with Members of Parliament, Joanna Gash and Shelley Hancock, in May 2008 to create an official observation day for pregnancy and infant loss, and John and Kate De’Laney who campaigned for the recognition of the day in Western Australia from 2014 till its official recognition in 2021.
Between 17–22 % of pregnancies result in miscarriage. Several public figures have shared their experiences with pregnancy loss and infant death publicly, including Mark Zuckerberg, Michelle Obama, and Whitney Houston.
Pregnancy and Infant Loss Remembrance Day timeline
President Ronald Reagan proclaims October as Pregnancy and Infant Loss Awareness Month.
Robyn Bear, Lisa Brown, and Tammy Novak begin the movement to bring awareness to pregnancy and infant loss across the nation.
The International Wave of Light is observed for the first time in the United Kingdom, which encourages those observing the day to light a candle at 7 P.M. in order to create a wave of light across the world — and to honor pregnancy and infant loss.
​After many years, miscarriage activists in Australia make it a national holiday.
How Businesses Can Celebrate Pregnancy and Infant Loss Remembrance Day
Local businesses can honor Pregnancy and Infant Loss Remembrance Day by creating a supportive environment for their employees and customers. Consider offering a donation-matching program for a local or national support organization, or dedicating a quiet space for reflection. Retailers could highlight memorial items or offer discounts on supportive gifts, ensuring a portion of proceeds goes to charity. Restaurants might offer a special menu item with a donation component, or simply provide a compassionate space for conversation and remembrance.
Pregnancy and Infant Loss Remembrance Day FAQs
When is Pregnancy and Infant Loss Remembrance Day?
In 2026, Pregnancy and Infant Loss Remembrance Day falls on Thursday, October 15. This day is a dedicated time for families to honor and remember their babies lost through miscarriage, stillbirth, SIDS, and other forms of infant death.
How many pregnancies end in loss?
Estimates suggest that as many as one in four recognized pregnancies end in loss, including miscarriage, stillbirth, and infant death. This statistic highlights the widespread impact of such losses on families worldwide.
How is Pregnancy and Infant Loss Remembrance Day observed?
The day is observed through various acts of remembrance, most notably the international Wave of Light. Participants light a candle at 7:00 PM in their respective time zones on October 15, letting it burn for at least an hour to create a continuous wave of light around the world.
Is Pregnancy and Infant Loss Remembrance Day a federal holiday?
No, Pregnancy and Infant Loss Remembrance Day is not a federal holiday in the United States. However, it is recognized by presidential proclamation and by many state governors, encouraging public awareness and support.
How to Observe Pregnancy and Infant Loss Remembrance Day
Participate in a "Walk To Remember" or wear a pink and blue ribbon
Various nonprofits host walks to honor and remember pregnancy loss and infant death. Proceeds are typically donated to advocacy and awareness groups. Also, pink and blue are the official colors of National Pregnancy and Infant Loss Remembrance Day. Simply attaching a pink and blue ribbon to your outfit for the day is a great way of showing support for grieving families and kick-starting a conversation about the infant mortality rate with people around you.
Remember your baby or reach out to a loved one who has lost a little one
Take some time to honor your baby by planting a memorial tree, journaling, or picking out memorial jewelry. These activities can help as you go through the healing process. This is a day to remind your loved ones that they are not alone. If you have family or friends who have experienced the grief of pregnancy loss and infant death, reach out to them and offer them support in any way you can. However, try to be respectful, sensitive, and unobtrusive in your approach towards supporting them.
Learn more about pregnancy and infant loss and share your experience with pregnancy or infant loss
Every year, about 90,000 infants die before the age of one, and at least 10% of known pregnancies end in miscarriage. Knowing facts like these can help you understand the scope of this loss. And sharing your experience is not just important for dealing with grief, it also reminds others like you that they are not alone. If you have tips that can help other families move through their grief and deal with it better, there is no better day to share them than on this day.
5 Public Figures Who Have Spoken Up About Their Infant Losses
​Beyoncé
​Beyonce's HBO special "Life Is But A Dream" honors the baby lost in her miscarriage and talks about the difficulty of grieving and healing during this time.
​Gabrielle Union
​Gabrielle Union opened up about her struggle with miscarriages, revealing that she has had eight or nine and was in an almost-constant cycle of IVF for years trying to get pregnant.
​Lily Allen
The popular singer, Lily Allen, disclosed that she had a stillbirth when she was six months into her pregnancy in 2010 — when asked if she thought she has been able to get over the tragic loss, she responded that she didn’t think she ever would.
Meghan Markle
In November 2020, the Duchess of Sussex announced that she had had a miscarriage in July of the same year — in an Op-Ed by “The New York Times,” she said the experience pushed her to encourage others to check in on their loved ones, especially during a period when so many people had been having a difficult time.
Michelle Obama
In her memoir, “Becoming,” former U.S. first lady, Michelle Obama, revealed that she had suffered a miscarriage before conceiving her two girls — in an interview with “Good Morning America,” she bemoaned the stigma around baby loss and said, “I felt lost and alone…Because I didn’t know how common miscarriages are. Because we don’t talk about it. We sit in our own pain, thinking that somehow we are broken.”
Why Pregnancy and Infant Loss Remembrance Day is Important
It allows parents to grieve in different ways
Many parents feel they have to grieve silently. This day provides parents with the space to come together and grieve openly about their loss — or to look for support from those to whom they may not normally turn. It breaks the culture of silence around grief. Grief is an intense and important emotion that cannot be shut out. On this day, we remind people that it is okay to feel negative emotions after losing a little loved one.
It provides a caring touch
Talking about pregnancy and infant loss is a very emotional subject, so many choose not to say anything at all. National Pregnancy and Infant Loss Remembrance Day helps those who have experienced loss to express their feelings about it, while teaching others how to be supportive. Some families even remember their lost young ones by holding an event in their honor. National Pregnancy and Infant Loss Remembrance Day also includes a candlelight vigil beginning at 7 P.M. local time. It is observed in the U.S., Europe, and Africa.
It raises awareness about an important issue
About one in four individuals and families will have their lives irrevocably altered by the death of their children during pregnancy, at birth, and in infancy. With over 17% of pregnancies ending in miscarriages, National Pregnancy and Infant Loss Remembrance Day points out the health gaps in our systems and raises awareness about the unfortunate infant mortality rate.
Pregnancy and Infant Loss Remembrance Day dates
| Year | Date | Day |
|---|---|---|
| 2026 | October 15 | Thursday |
| 2027 | October 15 | Friday |
| 2028 | October 15 | Sunday |
| 2029 | October 15 | Monday |
| 2030 | October 15 | Tuesday |
Social Media Tips for Pregnancy and Infant Loss Remembrance Day
Individuals
Creators
Brands