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National Vegan Lipstick Day pouts with purpose every February 28, celebrating the vibrant world of cruelty-free beauty. It’s a day to embrace ethical choices without compromising on style, highlighting products that are free from animal-derived ingredients and testing. Discover new shades, support conscious brands, and share your favorite vegan lip looks.
Want to sponsor National Vegan Lipstick Day? Learn how
Expected National Vegan Lipstick Day Deals
While we wait for official 2027 promotions to drop, history shows that National Vegan Lipstick Day inspires beauty brands and retailers to offer special deals. Expect online stores like Sephora and Ulta Beauty to feature discounts on vegan and cruelty-free lip products. Brands such as e.l.f. Cosmetics, KVD Beauty, and ILIA Beauty often run sitewide sales or exclusive bundles. Smaller, independent vegan beauty brands like Axiology and Pacifica Beauty might offer flash sales or gift-with-purchase incentives. Look for special promotions on popular vegan lipstick lines, encouraging consumers to explore new shades and formulations. We will update this page with confirmed live deals as February 28 approaches.
Platform Guide for National Vegan Lipstick Day
Tag @nationaltoday_ and use #VeganLipstickDay. Share your favorite vegan lip looks, swatches, or product reviews with your followers.
TikTok
Tag @www.nationaltoday.com and use #VeganLipstickDay. Create a fun video showcasing your vegan lipstick collection or a ‘get ready with me’ featuring cruelty-free products.
Mention National Today (facebook.com/nationaltoday) and use #VeganLipstickDay. Join discussions in beauty groups about ethical cosmetics and share your favorite vegan brands.
National Vegan Lipstick Day Hero
Kat Von D
History of National Vegan Lipstick Day
Makeup has been around for ages. Over the years, it’s been a tool marketed to make women feel more presentable and confident. But it has changed very much since your grandma’s days. Today, makeup is used by all sorts of people to express their particular style and aesthetic — from women of varying ages to gender nonconforming individuals and those playing around to express their creativity.
After harmful-use lawsuits, makeup products also saw many changes, from toxic substances used in blush, like asbestos, to glue-like fluids used in some lipsticks. Thousands of cosmetics are made in various ways and serve many different purposes. Still, one massive advancement in the industry is the invention and introduction of vegan and cruelty-free makeup products. Organizations like Cruelty Free International and their partners oversee the certification of corporations seeking ‘cruelty-free’ status. Companies that make beauty and household products without testing them on animals can apply for membership in the Leaping Bunny Program, which allows them to add Cruelty Free International’s leaping bunny logo to their products. This program also establishes global operational and sales standards.
National Vegan Lipstick Day, founded by U.S. makeup brand CakeLipps, is an opportunity to celebrate vegan lipstick nationwide and educate the public about the importance of purchasing vegan lipstick to avoid cosmetics that utilize animal products. We celebrate National Vegan Lipstick Day to honor Grandma Bert, one of the company’s founding members, whose birthday was on February 28.
National Vegan Lipstick Day timeline
In China, lipsticks are made from beeswax and scented with oils to give the mouth a more enticing look.
Sears offers lips and cheeks rouge for the first time.
Lipstick is sold in cylindrical metal containers created by Maurice Levy.
National Vegan Lipstick Day is celebrated for the first time in honor of CakeLipps’ Grandma Bert, whose birthday is on February 28.
National Vegan Lipstick Day FAQs
When is National Vegan Lipstick Day?
In 2027, National Vegan Lipstick Day is observed on Sunday, February 28, encouraging a relaxed day of discovering new cruelty-free lip products.
How popular is vegan and cruelty-free beauty?
Driven by increasing consumer awareness and ethical concerns, the vegan beauty sector continues its rapid expansion. Approximately 60% of consumers now seek out cruelty-free products, making vegan lipstick a highly sought-after item in the cosmetics industry.
What is the difference between vegan and cruelty-free?
While often used interchangeably, ‘vegan’ and ‘cruelty-free’ have distinct meanings in cosmetics. Cruelty-free specifically refers to no animal testing at any stage of product development. Vegan, however, refers to the absence of animal products or byproducts in the formulation, ensuring a fully plant-based or synthetic ingredient list.
What are common non-vegan ingredients in lipstick?
Many traditional lipsticks contain animal-derived components that vegan alternatives avoid. Beyond carmine for color and beeswax for texture, ingredients like squalene (often from shark liver), guanine (fish scales for shimmer), and various animal fats can be present. Vegan formulations rely on plant-based alternatives like candelilla wax, shea butter, and mineral micas.
National Vegan Lipstick Day Activities
Visit a vegan makeup factory
There are hundreds of cosmetic factories worldwide, but few produce vegan makeup products. Identify a vegan makeup brand, and visit their factory. They will show you around and demonstrate what makes vegan makeup so special. You may even leave with some free samples.
Buy yourself vegan lipstick
Once you’ve done the research and understand the cause more thoroughly, go out and buy yourself some vegan lipstick! It may even change how you use makeup by giving your daily beauty routine a little more purpose because these products are cruelty-free and nonharmful to animals.
Tell a friend about vegan and cruelty-free makeup
There is no better marketing strategy than word of mouth. By telling your friends and loved ones about these products, you’re spreading the word about a makeup type that is responsible, harm-free, and considerate of animals. You can even buy some extras to hand out to your friends. After all, sharing is caring.
5 Fascinating Facts About Vegan Makeup
Many countries banned animal testing
The European Union, Norway, Israel, and India have already prohibited animal testing in cosmetics and the sale or import of newly animal-tested beauty products.
PETA lists vegan makeup
People for the Ethical Treatment of Animals (PETA) in the U.S. provides a search engine and downloadable list of qualified cruelty-free beauty brands.
No animal ingredients are used
A vegan product contains no animal ingredients, such as milk, eggs, honey, and beeswax, and there are some makeup brushes made of synthetic fur rather than real animal fur.
Look for the leaping bunny
Cruelty-free products are certified with the symbol of a leaping bunny by the British Union for the Abolition of Vivisection, now known as Cruelty Free International.
Animal testing can be safe
Cosmetological tests using tissue cultures and the remains of animals slaughtered for the meat industry are alternative ways to test on animals.
Why We Love National Vegan Lipstick Day
Makeup can be fun and responsible
Let’s face it. Makeup can be amusing, especially when you gather with friends and give each other makeovers. It’s all about creative expression and allowing yourself to play with your aesthetic. Introducing vegan cosmetics shows that something fun can also be kind and humane to animals.
Animal rights are fundamental
Animals have been treated inhumanely for centuries, especially in the food and cosmetics industries. That’s why it’s essential to look into alternatives and embrace lifestyles that are considerate of animals and animal products. Being proactive and switching up something simple can make a significant change.
Vegan makeup shows the beauty industry is listening
For years, the beauty industry turned a blind eye to inhumane animal testing, similar to how they produced cosmetics in the 1950s and 60s that were harmful to the people using them. The introduction of vegan makeup to the U.S. and international markets shows that these beauty brands listen and take these concerns seriously.
National Vegan Lipstick Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | February 28 | Sunday |
| 2028 | February 28 | Monday |
| 2029 | February 28 | Wednesday |
| 2030 | February 28 | Thursday |
| 2031 | February 28 | Friday |
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