National Love is Kind Day – Jul. 27, 2026

National Love is Kind Day
Submit your updates or photos
Categories:
Tags:
AmericanLoveSafety
Where:
United States
Date change rule:
Every July 27
Holiday emoji:
💜

National Love is Kind Day is observed every July 27, celebrating the strength of those who have escaped domestic violence and abuse. This day, founded by Rosie Aiello and Sunny through The Love is Kind Network, champions freedom from toxic relationships. Join us in spreading messages of love, kindness, and support for survivors, and learn how to foster healthier connections.

Want to sponsor National Love is Kind Day? Learn how

Expected National Love is Kind Day Deals

As a day dedicated to a vital cause, National Love is Kind Day focuses on fostering support and awareness rather than commercial deals. Organizations like the National Coalition Against Domestic Violence (NCADV) and The Love is Kind Network are central to this observance, encouraging donations and participation in awareness campaigns. Many companies may partner with these groups for donation-matching programs or special product lines that contribute a portion of sales to survivor support services. Look for retailers like The Body Shop or Avon, which have historically supported causes related to women’s safety and empowerment, to potentially run campaigns. Additionally, local shelters and support centers often host fundraisers or drives for essential items. We encourage you to visit the official websites of domestic violence prevention organizations to find verifiable ways to contribute directly to the cause. We will update this page with confirmed live initiatives as July 27 approaches.

Platform Guide for National Love is Kind Day

Instagram

Tag @nationaltoday_ and use #LoveIsKindDay. Share stories of resilience, quotes about kindness, or ways to support survivors with uplifting visuals.

X/Twitter

Mention @NatlToday and use #LoveIsKindDay. Participate in conversations about healthy relationships, share resources for support, and amplify survivor voices.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #LoveIsKindDay. Create community discussions, share educational content, and promote local support groups or events.

Social Media Tips for National Love is Kind Day

Individuals

Reflect on the kindness in your own relationships and commit to fostering a supportive environment. Share messages of encouragement for those rebuilding their lives after abuse.

Creators

Produce content that educates about healthy relationship dynamics, red flags in abuse, or resources for survivors, ensuring a sensitive and empowering tone.

Brands

Partner with domestic violence prevention organizations for awareness campaigns, donation drives, or offer pro-bono services to support survivors and their recovery journeys.

Organizations & Brands for National Love is Kind Day

  1. The Love is Kind Network

    Founded by Rosie Aiello and Sunny, The Love is Kind Network is the driving force behind National Love is Kind Day. This organization is dedicated to spreading messages of love and kindness globally, advocating for freedom from abusive relationships and fostering supportive communities for survivors.

  2. National Coalition Against Domestic Violence (NCADV)

    Established in 1978, NCADV is a prominent national organization committed to ending violence in the home. They provide resources, advocate for policy change, and support survivors through various programs, working to create a culture where domestic violence is unacceptable.

  3. The Body Shop

    Founded in 1976 by Anita Roddick, The Body Shop is a global beauty brand known for its ethical sourcing and activism. They have a long history of supporting human rights and women's empowerment, often engaging in campaigns against domestic violence and for self-esteem.

  4. Mary Kay

    Founded in 1963 by Mary Kay Ash, this direct-selling beauty company has a strong philanthropic arm. The Mary Kay Ash Charitable Foundation focuses on two missions: funding cancers affecting women and ending domestic violence, providing grants to shelters and support programs.

  5. Futures Without Violence

    For over 30 years, Futures Without Violence has been a leader in the health and social justice fields, working to prevent and end violence against women and children around the world. They provide training, public education, and policy advocacy.

  6. One Love Foundation

    Inspired by Yeardley Love, a college student who was killed by her ex-boyfriend, the One Love Foundation educates young people about the differences between healthy and unhealthy relationships. They provide educational tools and workshops to foster safer connections.

  7. Avon

    Founded in 1886, Avon is a global beauty company that has long championed women's causes. Through the Avon Foundation for Women, they have funded initiatives to end domestic violence and breast cancer, making significant contributions to women's safety and health worldwide.

National Love is Kind Day Hero

Rosie Aiello and Sunny

Rosie Aiello and Sunny are the visionary founders of National Love is Kind Day and The Love is Kind Network. They established this observance in 2018, choosing July 27 as it marked their personal liberation from a toxic relationship. Their initiative aims to transform personal experiences into a global movement, spreading messages of love, kindness, and empowering survivors to find freedom and healing from abuse.

History of National Love is Kind Day

Love is one of the strongest feelings that a person can experience. It is something that we can not fully comprehend. But we all feel it. Different people feel it differently. Love towards parents, siblings, romantic love, self-love, pet love, substance love, nature love, etc. is all different. We do not know what happens or why we are drawn toward the people we love. But we know that we are happy with them and we want them to be happy as well. This is the case with our spouses as well. We love them and want them to be happy forever.

Modern relations do not need marriages. Our society has evolved considerably from the Middle Ages. It is now socially acceptable in most countries to be in a romantic relationship without or outside of marriage. But there is a hidden thorn inside this system, and that thorn is called a toxic relationship. When couples do not fully love and understand each other, and when one person feels the need to control everything in a relationship, toxic relationships can develop. Toxic relationships more often than not directly result in domestic violence.

Love comes from understanding, care, kindness, and acceptance. A toxic relationship can confuse people and make them think it is okay to be dominated. Rosie Aiello and Sunny, the co-founders of the Love are Kind Network, learned that the hard way. They were victims of domestic abuse. Once they realized this and decided to take control of their own lives, they escaped the evil claws of a toxic relationship. They started National Love is Kind Day on July 27, 2018, to spread kindness, support, love, and respect. The day is a celebration of freedom from a toxic relationship with those who escaped it. It is a call for action and awareness for those who are still victims of domestic abuse and domestic violence.

National Love is Kind Day timeline

2350 B.C.
The First Marriage

The first recorded evidence of marriage ceremonies uniting one man and woman surfaces.

1700–1800 A.D.
Love and Marriages

The idea of love as a primary reason for marriage starts to spread, partly due to the French and American revolutions and the rise of literature.

1995
Toxic Relationships

Lillian Glass uses the term ‘toxic people’ in her 1995 book “Toxic People,” defining a toxic relationship.

2018
National Love is Kind Day is Held

The first National Love is Kind Day is held.

How Businesses Can Celebrate National Love is Kind Day

Local businesses can honor National Love is Kind Day by fostering supportive environments for employees and customers. Restaurants might offer a special ‘Kindness Combo’ with a portion of proceeds donated to a local domestic violence shelter. Retailers could host a drive for essential items like toiletries or clothing for survivors, or display educational materials about healthy relationships. Service-based businesses, such as salons or wellness centers, could offer discounted services to survivors or partner with local support groups to provide a safe space and resources. The key is to genuinely promote kindness and support for those impacted by abuse, ensuring any initiatives are respectful and impactful.

National Love is Kind Day FAQs

When is National Love is Kind Day?

In 2026, National Love is Kind Day falls on Monday, July 27. It’s a dedicated moment to recognize the courage of domestic violence survivors and promote healthier relationships.

What is the purpose of National Love is Kind Day?

The primary purpose of National Love is Kind Day 2026 is to celebrate individuals who have successfully escaped domestic violence and abuse. It serves as a beacon of hope and a reminder that freedom from toxic relationships is possible.

How many people are affected by domestic violence?

Domestic violence affects millions globally. In the U.S., approximately 1 in 4 women and 1 in 10 men experience physical violence, sexual violence, or stalking by an intimate partner in their lifetime.

What resources are available for survivors of domestic violence?

In 2026, numerous resources are available, including the National Domestic Violence Hotline (1-800-799-SAFE), local shelters, and advocacy organizations like the NCADV. These offer confidential support, safety planning, and legal aid.

How to Observe National Love is Kind Day

  1. Act now to help the victims

    Do you know anyone suffering from domestic violence or abuse? Step up and act now to help them escape the toxic bonds.

  2. Celebrate your freedom

    Were you a victim of domestic violence or domestic abuse? Then this is a day to celebrate your freedom. Also, use this freedom to help others who are suffering the same way you did.

  3. Speak out on public platforms

    We need more people to help raise awareness of abuse and violence. Create a speech to inspire others to act against domestic violence.

5 Facts About Toxic Relationships That You Should Know

  1. Not aware of a toxic relation

    People can be in toxic relationships and not realize it.

  2. A toxic friend

    More than 75% of people report having a toxic friend at some point in their life.

  3. Professional domestic violence

    Studies have found that a minimum of 40% of the families of police officers have experienced some type of domestic violence.

  4. Abused women

    Women between the ages of 18 and 24 are most commonly abused by intimate partners.

  5. Domestic violence and weapons

    19% of domestic violence involves a weapon.

Why National Love is Kind Day is Important

  1. A day to celebrate

    We love celebrations. We love it! It's even better when the celebration is about someone escaping a toxic relationship.

  2. Help others escape

    This is a day to teach others about the importance of kindness, love, and affection in a relationship. It can help people who are suffering from domestic abuse realize this fact and escape their situation.

  3. A day to raise awareness

    This day can help raise awareness about the issues of domestic violence and toxic relationships. We love it when people are better educated about serious issues like this.

National Love is Kind Day dates

Year Date Day
2026 July 27 Monday
2027 July 27 Tuesday
2028 July 27 Thursday
2029 July 27 Friday
2030 July 27 Saturday