National Horchata Day – Sep. 24, 2026

National Horchata Day
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BeverageDrinking
Where:
United States
Date change rule:
Every September 24
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National Horchata Day celebrates this refreshing, milky beverage every September 24. A staple in many Hispanic cultures, horchata is traditionally made from rice soaked in water, flavored with cinnamon and sugar. Take a moment to appreciate its unique taste and rich history, try a new recipe, or visit a local eatery for an authentic glass.

Want to sponsor National Horchata Day? Learn how

Expected National Horchata Day Deals

While we wait for official 2027 promotions to drop, history shows that National Horchata Day is a prime opportunity for beverage brands and restaurants to offer specials. Look for deals at Mexican restaurants like Chipotle or Qdoba, which often feature horchata or similar agua frescas. Specialty coffee shops such as Starbucks or Dunkin’ might introduce limited-time horchata-flavored lattes or cold brews. Local panaderías and taquerías are also reliable spots for discounted horchata. Even grocery stores like Whole Foods Market or Target may highlight horchata ingredients or ready-to-drink versions. We will update this page with confirmed live deals as September 24 approaches.

Platform Guide for National Horchata Day

Instagram

Tag @nationaltoday_ and use #NationalHorchataDay. Share vibrant photos of your horchata creations or favorite local spots serving the drink.

TikTok

Tag @www.nationaltoday.com and use #NationalHorchataDay. Film a quick DIY horchata recipe or a taste test of different variations.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalHorchataDay. Share your family’s traditional horchata recipe or memories of enjoying it.

Social Media Tips for National Horchata Day

Individuals

Try making horchata from scratch using a traditional recipe, or visit a local Mexican restaurant to enjoy an authentic glass. Share your experience with friends and family.

Creators

Create a video showcasing the cultural significance of horchata, or host a virtual horchata-making workshop. Experiment with unique flavor twists and share your results.

Brands

Restaurants can offer special horchata discounts or limited-edition flavors. Beverage companies might launch new ready-to-drink horchata products or collaborate with influencers for promotions.

Top Brands for National Horchata Day

  1. Jarritos

    Founded in Mexico in 1950, Jarritos is a popular brand of soft drinks, well-known for its wide range of fruit flavors. While not a traditional horchata, their commitment to authentic Mexican beverages makes them a relevant brand for the day.

  2. Chipotle

    Founded in 1993 in Denver, Colorado, Chipotle Mexican Grill is a fast-casual restaurant chain specializing in tacos and burritos. They often feature agua frescas and other traditional Mexican beverages, making them a likely spot for horchata specials.

  3. Trader Joe's

    Founded in 1967 in Pasadena, California, Trader Joe's is a popular grocery chain known for its unique and affordable food products. They often carry specialty beverages, including ready-to-drink horchata or horchata-flavored items during relevant seasons.

  4. Nestlé

    Founded in 1866 by Henri Nestlé in Vevey, Switzerland, Nestlé is the largest food and beverage company in the world. They produce a variety of dairy and beverage products, including powdered horchata mixes popular for home preparation.

  5. Goya Foods

    Founded in 1936 in New York City by Don Prudencio Unanue and his wife Carolina, Goya Foods is the largest Hispanic-owned food company in the United States. They offer a wide range of Latin American food products, including horchata mixes and ingredients.

  6. Abuelita

    A brand of chocolate tablets and powdered chocolate mixes, Abuelita is owned by Nestlé and is widely popular in Mexico and among Hispanic communities. While primarily chocolate, its cultural significance in Mexican beverages makes it a relevant brand for traditional drink discussions.

  7. La Michoacana Paleteria

    Inspired by the traditional paleterias of Michoacán, Mexico, La Michoacana Paleteria offers a wide array of authentic Mexican ice cream, paletas, and agua frescas, often including horchata, making them a perfect spot to celebrate the day.

National Horchata Day Hero

The Horchata Makers

While no single individual is credited with inventing horchata, its rich history spans centuries and continents, evolving from ancient North African and Valencian traditions to the diverse variations enjoyed today across Latin America. The true heroes are the countless anonymous cooks, abuelas, and street vendors who have perfected and passed down the art of making this refreshing beverage, adapting it to local ingredients and tastes. Their dedication has preserved horchata's cultural significance and ensured its enduring popularity.

History of National Horchata Day

To fully immerse ourselves in this simply satisfying drink. We must gain some perspective on where this drink originated from and why it now has its holiday.

Horchata is now a very trendy drink in the U.S., and many believe its roots are Mexican but in actuality, it originates from West Africa, present-day Nigeria, and Mali where it was and still is popularly known as ‘kuunu aya.’ It dates back to as far as 2,400 B.C. It is speculated that during the Muslim conquest the Moors brought it to Spain. In the 11th century, it spread through Spain and Portugal and eventually got its name ‘horchata’ in Valencia.

Though the origin stories of this non-alcoholic drink may have African anecdotes, the tales of where the name came from make-believe that there might have been other cultures that were creating their version of this drink. Around the 16th century, the Romans were making their version of the milky drink. Instead of making it using the popular ingredients such as rice or Tiger nut — which in actuality isn’t a nut, the Romans made use of barley because at the time the grain was believed to have some medicinal properties. Romans milked the barley by soaking it in water, forming the base of the drink they called ‘hordeata’ which in translation means drink made from barley.

There’s another humorous version of how the drink got its name: In the 13th century, King James of Aragon was offered the drink by a little girl and upon tasting it he looked at her and asked in bewilderment what it was. The young girl replied, it was chufa milk, and he replied, “Això no es llet, això és or, xata!” “This is not milk; this is gold, my dear!” and that is where the name horchata originated.

National Horchata Day timeline

2400 B.C.
African Roots

Findings trace the original creators of this drink back to Nigeria and Mali.

1200s
Liquid Gold

It’s claimed King James of Aragon coins the name ‘horchata’ from ‘Orxata.’

1500s
Chufa Arrives in Spain

The Spanish bring rice, cane, cinnamon, and chufa with them from their travels.

2019
National Horchata Day Launches

National Horchata Day is created by a brand called ampm.

How Businesses Can Celebrate National Horchata Day

Local businesses can honor National Horchata Day by offering special promotions or limited-time horchata-flavored items. Restaurants can feature horchata as a drink special, perhaps with a unique twist like a horchata float or cocktail. Bakeries might create horchata-flavored pastries, cookies, or cakes. Cafes could introduce horchata lattes or iced coffees. Businesses can also partner with local Hispanic cultural centers to highlight the history and cultural significance of horchata, offering tastings or educational materials to customers.

National Horchata Day FAQs

When is National Horchata Day?

National Horchata Day 2026 falls on Thursday, September 24, inviting everyone to enjoy this sweet, milky beverage. It’s the perfect mid-week treat to savor its unique flavors.

What are the main ingredients in horchata?

Traditional Mexican horchata is primarily made from white rice soaked in water, then blended and strained. It’s typically flavored with cinnamon and sugar, creating its signature sweet and slightly spiced profile.

Where did horchata originate?

Horchata has ancient roots, with its origins often traced back to North Africa. The version made from tiger nuts (horchata de chufa) is particularly famous in Valencia, Spain, while rice-based horchata is prominent in Mexico and other Latin American countries.

Is horchata healthy?

Horchata can be a healthy and refreshing drink, especially when made with natural ingredients and moderate sugar. It often contains vitamins and minerals from its rice or nut base, and can be a good dairy-free option.

National Horchata Day Activities

  1. Engage your online friends

    You can share fun facts about horchata on your social media and use the hashtags of the day, such as #NationalHorchataDay.

  2. Go get horchata with your peers

    There are so many different flavors of horchata, some come a little sweet, and some come a little spicy; you and your friends can go out and find which flavors are your favorites.

  3. Make it yourself

    There are a lot of recipes online for horchata. A good way to get into the feel of the day will be to whip out your apron and make a recipe you think you’ll love.

5 Facts You Didn’t Know About Horchata

  1. The most famous horchatas are Mexican

    There are over 10 varieties of horchata, the popular ones being Mexican rice-based drinks.

  2. Horchata is quite healthy

    It’s rich in natural ingredients like vitamin C, calcium, magnesium, phosphorus, and more.

  3. It is an aphrodisiac

    Locals in Spain, Mexico, and Nigeria vouch for its aphrodisiac effects.

  4. We’re still using the same recipe

    Though there’ve been spins to the recipe, the 13th-century process has been incorporated.

  5. Tiger nut is not a nut

    Tiger nuts or chufa are small tubers; the name comes from the stripes on the tubers.

Why We Love National Horchata Day

  1. It educates people

    There are a lot of people that are missing out on this tasty treat. It can be served hot on a chilly day or cold on a hot summer's day. Either way, it is often a healthy refreshment instead of the carbonated usuals.

  2. It celebrates history

    This day aims to celebrate the journey of horchata, from Egypt to Valencia and now Mexico. This tasty beverage has been a part of many cultures. For this reason, the rich history of its origin is a good story to tell.

  3. It promotes businesses

    Horchata is mainly available in small shops or confectioneries. Because of this, the day encourages people to support small businesses while enjoying the drinks.

National Horchata Day dates

Year Date Day
2026 September 24 Thursday
2027 September 24 Friday
2028 September 24 Sunday
2029 September 24 Monday
2030 September 24 Tuesday