National Fruitcake Day – Dec. 27, 2026

National Fruitcake Day
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United States
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Every December 27
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National Fruitcake Day arrives every December 27, inviting enthusiasts to celebrate the rich, boozy, and often debated holiday dessert. This dense confection, packed with dried fruits, nuts, and spirits, has a history stretching back to ancient times. Embrace its unique charm by baking your own, sharing a slice with friends, or discovering new ways to appreciate this festive staple.

Want to sponsor National Fruitcake Day? Learn how

Expected National Fruitcake Day Deals

While we await official 2027 promotions, history shows that National Fruitcake Day often inspires bakeries and specialty food retailers to offer seasonal discounts. Look for deals from traditional fruitcake makers like Claxton Bakery and Collin Street Bakery, who often feature holiday specials. Gourmet food stores such as Zingerman’s Delicatessen might highlight artisanal fruitcakes, while grocery chains like Whole Foods Market and Kroger could offer promotions on baking ingredients or their own festive versions. Even liquor stores might see a bump in sales for brandy or rum used to soak these rich cakes. We will update this page with confirmed live deals as December 27 approaches.

Platform Guide for National Fruitcake Day

TikTok

Tag @www.nationaltoday.com and use #NationalFruitcakeDay. Film a ‘fruitcake transformation’ video, turning a store-bought cake into a gourmet dessert, or share your favorite family recipe.

Instagram

Tag @nationaltoday_ and use #NationalFruitcakeDay. Post vibrant photos of your fruitcake creations, from traditional loaves to modern mini-cakes, and ask followers for their best fruitcake memories.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalFruitcakeDay. Share a poll asking if people love or hate fruitcake, or host a virtual ‘fruitcake decorating’ contest.

Social Media Tips for National Fruitcake Day

Individuals

Challenge yourself to bake a fruitcake from scratch, experimenting with different fruits and spirits. Share your baking journey and the final result with friends and family.

Creators

Host a live baking tutorial for a fruitcake recipe, or create a short documentary on the history and cultural significance of fruitcake around the world.

Brands

Collaborate with a local bakery to create a limited-edition fruitcake flavor, or run a social media contest asking users to share their most creative fruitcake serving ideas.

Top Brands for National Fruitcake Day

  1. Claxton Bakery

    Founded in 1910 in Claxton, Georgia, this family-owned bakery is renowned for its classic Southern fruitcakes, shipping millions globally each year. Their recipe dates back to their founding, using a blend of pecans, raisins, and candied fruit.

  2. Collin Street Bakery

    Established in 1896 in Corsicana, Texas, Collin Street Bakery is famous for its DeLuxe® Fruitcake, a traditional recipe featuring native pecans and tropical fruits. They ship their iconic cakes to over 190 countries.

  3. Harry & David

    Founded in 1934 in Medford, Oregon, Harry & David is a gourmet food and gift retailer known for its fruit and food baskets. They offer a range of holiday baked goods, including classic and specialty fruitcakes, often featuring their signature pears.

  4. Williams-Sonoma

    Founded in 1956 in Sonoma, California, Williams-Sonoma is a high-end kitchenware and home furnishings retailer. During the holiday season, they often feature premium fruitcakes, baking mixes, and specialty ingredients for homemade fruitcakes.

  5. Trader Joe's

    Founded in 1967 in Pasadena, California, Trader Joe's is a popular grocery chain known for unique and affordable specialty foods. Each holiday season, they typically offer their own branded fruitcake, often with a unique twist or ingredient profile.

  6. The Great British Bake Off

    A popular British television baking competition, 'The Great British Bake Off' (known as 'The Great British Baking Show' in the US) has often featured fruitcake challenges, inspiring home bakers globally to tackle the complex dessert.

  7. King Arthur Baking Company

    Founded in 1790 in Norwich, Vermont, King Arthur Baking Company is America's oldest flour company and a leading resource for bakers. They provide high-quality baking ingredients, recipes, and tips, including extensive resources for making fruitcakes.

National Fruitcake Day Hero

Gail Borden

Gail Borden Jr. (1801-1874) was an American inventor and businessman best known for inventing condensed milk, a key ingredient in many modern fruitcake recipes. His innovation in food preservation, patented in 1856, revolutionized how ingredients like milk could be stored and transported, making rich, dense cakes like fruitcake more accessible to home bakers.

National Fruitcake Day timeline

500 BC
Earliest recipe

The earliest documented recipe for fruitcake in ancient Rome consisted of ingredients like pomegranate seeds, raisins, and pine nuts, mixed with barley.

18th century
If being tasty was a crime

Fruitcake made with sugar and butter was banned for some time in Europe because it was too rich and tasty.

1956
A Christmas Memory

The humble loaf also appeared in pop culture like in Truman Capote's book "A Christmas Memory," in which young Capote's eccentric cousin would bake fruitcake when, according to her, it was proper "fruitcake weather."

January 7, 1995
Fruitcake Toss Day

Shortly after National Fruitcake Day is Fruitcake Toss Day - created to get rid of leftover Christmas fruitcake.

How Businesses Can Celebrate National Fruitcake Day

Local bakeries and cafes can celebrate National Fruitcake Day by offering special fruitcake flights, featuring small slices of different varieties, or hosting a ‘decorate your own fruitcake’ event. Specialty food shops might partner with local distilleries to offer fruitcakes soaked in regional spirits, creating a unique local flavor. Restaurants could incorporate fruitcake into creative desserts, such as fruitcake ice cream or bread pudding. Businesses can also run a social media campaign inviting customers to share their favorite fruitcake memories or recipes, using #NationalFruitcakeDay.

National Fruitcake Day - Survey Results

Data gathered by a top Philadelphia Marketing Agency

National Fruitcake Day FAQs

When is National Fruitcake Day?

National Fruitcake Day 2026 falls on Sunday, December 27, offering a relaxed weekend opportunity to bake or enjoy this festive treat.

How many people actually like fruitcake?

While fruitcake often gets a bad rap, a 2025 survey by YouGov found that approximately 22% of Americans actually like fruitcake, with another 15% saying they neither like nor dislike it.

How much fruitcake is sold each year?

Major fruitcake producers like Claxton Bakery and Collin Street Bakery collectively sell millions of pounds of fruitcake annually, with sales peaking during the holiday season.

What is the origin of fruitcake?

Fruitcake’s origins trace back to ancient Rome, where a mixture of barley mash, nuts, and dried fruit was made. Medieval European versions often included honey and spices, evolving into the rich, dense cakes we know today.

National Fruitcake Day Activities

  1. Have a fruitcake party

    Since the ingredients of fruitcake vary widely, have a party where each guest makes his or her own version of the treat! You can even hold a contest for the best version—winner earns everlasting glory.

  2. Give the gift of fruitcakes

    Fruitcakes are a traditional gift, and mailorder fruitcakes have been around since the early 1900s. So take a note from your ancestors and order a tasty, quality fruitcake available through the mail to gift to your friends.

  3. Make your own fruitcake

    You can keep the tradition alive by creating your own fruitcake. If you don’t have a family recipe, adapt a recipe from a popular cookbook. All the ingredients can be purchased, but why not make it a family tradition to dry your own fruit? Not only will your fruitcake taste better, but it will be healthier and better for you. Toast some fresh nuts, use honey instead of sugar, and use top-shelf booze to make a real fruitcake lover’s fruitcake.

Why We Love National Fruitcake Day

  1. Christmas is right around the corner

    Fruitcakes are traditionally associated with the arrival of winter, when heavier desserts (and food in general) are served. Their popularity grew before refrigeration allowed an easy way to keep food fresh, so other means of preservation had to be devised. Pouring alcohol over them until no more could be absorbed was one way to preserve them for months, because it was believed they got better with age.

  2. You can use any ingredients to make them

    An early recipe from Rome lists pomegranate seeds, pine nuts, and raisins as fruitcake's main ingredients, but any extra fruit you have lying around is fair game for this all-encompassing dessert.

  3. It's international

    Fruitcake is consumed in different forms around the world, and we mean all over. It's served in America, the Bahamas, Bulgaria, Canada, France, Germany and Ireland, among other places.

National Fruitcake Day dates

Year Date Day
2026 December 27 Sunday
2027 December 27 Monday
2028 December 27 Wednesday
2029 December 27 Thursday
2030 December 27 Friday