National Cut the Cord Day – February 9, 2027

Expected National Cut the Cord Day Deals

As National Cut the Cord Day approaches, expect a wave of promotions from streaming providers and device manufacturers. Last year, Sling TV offered discounts on its base packages, while Hulu + Live TV provided extended free trials. Look for Roku and Amazon Fire TV to feature deals on streaming sticks and smart TVs, making the switch even easier. Many services like Netflix and Disney+ often highlight new content bundles. We will update this page with confirmed live deals as February 9 approaches.

History of National Cut the Cord Day

For decades, television has been a major channel for broadcasting information, educating, and entertaining Americans. With the arrival of cable T.V. in the late 1970s came better opportunities: more channels, with most broadcasting in a particular niche, from entertainment to news, sports, documentaries, and many more.

While cable T.V. was a game-changing innovation on its own, the advent of fast-speed internet ultimately ushered in a new paradigm — streaming technology. By the mid-2000s, the Internet became a channel to access television programs. YouTube was launched in early 2005, allowing users to share all kinds of video content. In the same year, Apple’s iTunes service also started allowing subscribers to download some television programs and series. Subsequently (especially between 2006 and 2009), T.V. networks and other independent services provided access to users to stream shows and programs online. These included: Amazon Video (first launched in the U.S. as Amazon Unbox in 2006) and Netflix (initially a D.V.D. rental and sales company, and launched its streaming service in 2007). By 2008, Fox and N.B.C’s service Hulu was launched, and a year later, C.B.S. launched its own streaming service tv.com in 2009.

Over time, access to streaming services was no longer just restricted to websites, but the service also extended to digital media players like Apple T.V. (released in 2007) and Roku streaming device (launched in 2008). Between 2008 and the 2010s, access to streaming media also extended to smartphones and tablets through mobile apps downloadable from app stores. By 2018, Netflix peaked at 117 million paid subscribers and became the world’s largest streaming service. With the proliferation of digital streaming services, their relative affordability, and their compatibility with different devices and platforms, more users are expected to cut the cord in the coming years.