- Categories:
- Appreciation
- Tags:
- AwarenessFashionLifestyle
- Where:
- United States
- Date change rule:
- 2nd Wednesday of October
- Holiday emoji:
- 💃
National Curves Day champions body positivity and inclusive fashion every second Wednesday of October. It’s a day to celebrate plus-size individuals, promoting confidence, wellness, and style for all body types. Embrace your unique shape, discover new trends, and connect with a supportive community.
Want to sponsor National Curves Day? Learn how
Expected National Curves Day Deals
While we await official 2027 promotions, history shows that brands catering to plus-size fashion often launch special collections or discounts. Look for sales from retailers like Torrid, Lane Bryant, ASOS Curve, Old Navy, and Fabletics, offering deals on apparel, activewear, and accessories. Independent boutiques and online shops specializing in inclusive sizing may also offer unique promotions. We will update this page with confirmed live deals as October 13 approaches.
Platform Guide for National Curves Day
Tag @nationaltoday_ and use #NationalCurvesDay. Share your favorite outfits, body-positive messages, and fashion hauls.
TikTok
Tag @www.nationaltoday.com and use #NationalCurvesDay. Create short videos showcasing confidence, style tips, or ‘get ready with me’ content.
Mention National Today (facebook.com/nationaltoday) and use #NationalCurvesDay. Share stories of self-love, join community discussions, and post inspiring content.
National Curves Day Hero
Ashley Graham
History of National Curves Day
Back in the 1800s, a curvaceous physique was considered desirable. Things changed in the 1900s, according to Dr. Lauren Downing Peters. As technology evolved and it was no longer necessary to order clothes, mass production meant fewer people with different body types could get the garments they desired. Originally, stout wear was split from the rest of the sizing to solve our community’s particular buying issues, which ranged from businesses not carrying larger sizes to salespeople delivering poor customer service.
The first purely plus-size shop was on the market in 1904. Lena Bryant (aka Lane Bryant), already well-known for her ability to modify mass-produced garments and create personalized lingerie, established a business in New York City. A maternity outfit, which was deemed controversial at the time, was ordered by an early client.
Because of this, Zak (KSecret Dunbar-Bell), Creative Director and C.E.O. of Jon Marc Collection, established National Curves Day in 2015 to encourage women (and now men!) to appreciate themselves exactly as they are. National Curves Day was established as a worldwide non-profit (COED) social organization in 2016, representing inner serenity, confidence, and love for oneself and others. It was created to inspire plus-size women to appreciate their bodies and be more self-confident, but it has now been broadened to include males.
National Curves Day celebrations started in 2015, urging women to embrace all things plus while reinforcing efforts to end body-shaming. Along with the movement’s expansion, the need and desire to empower men confronted with hurdles in defying society’s conventions grew.
National Curves Day timeline
Lane Bryant begins selling clothing aimed toward the "stout lady."
Marina Rinaldi is one of the first high-end clothing lines for plus-size women, developed by Max Mara.
The second Wednesday in October is designated National Curves Day for the first time.
Nike launches a plus-size collection of sportswear to include more people.
How Businesses Can Celebrate National Curves Day
Local businesses can celebrate National Curves Day by hosting inclusive fashion events, offering styling workshops for diverse body types, or collaborating with local plus-size influencers. Retailers can curate special collections that highlight extended sizing, ensuring a welcoming and empowering shopping experience. Restaurants might offer special menu items or host body-positive themed gatherings to foster community and self-love.
National Curves Day FAQs
When is National Curves Day?
National Curves Day 2026 is observed on Wednesday, October 14. This annual event champions body positivity and inclusive fashion for all.
How large is the plus-size fashion market?
The global plus-size clothing market was valued at approximately $280 billion in 2023 and is projected to continue growing significantly. This reflects a rising demand for inclusive fashion options.
What is the history of National Curves Day?
National Curves Day was founded in 2015 by plus-size model and advocate Zakia Blain. Her goal was to create a movement that celebrates and empowers plus-size individuals through fashion, beauty, and wellness.
What is the difference between body positivity and body neutrality?
Body positivity encourages loving and celebrating your body regardless of societal standards, often focusing on self-love and acceptance. It promotes a positive self-image and challenges beauty norms.
National Curves Day Activities
Share it on social media
Make a post about National Curves Day on your social media platforms. Talking about this day on social media platforms like Twitter, Facebook, and Instagram can help spread the news.
Participate in a plus-size fashion show
Our clothing, like our bodies, comes in a variety of forms and sizes. Attending a fashion show will keep you up to date on the latest trends in plus-size clothes, and it's entertaining to stay up with the latest fashion trends.
Wear something red
Red symbolizes having confidence. It's also a day when individuals around the country are urged to wear red to demonstrate their support for plus-size men and women.
5 Facts About Plus-Size Fashion
The Plus-Size market is hit
The plus-size fashion market is expected to be worth more than $200 billion by 2027.
Dresses by Nordstrom
Nordstrom provided less than 9% of all dresses in plus sizes.
Spend more money
More than 80% of plus-size women believe they would spend more money if they had more wardrobe choices.
Wear men’s apparel to work out
Almost 40% of plus-size women work out in men’s clothing.
70% of plus-sized women are ignored
Almost 70% of women say that the fashion industry ignores plus-sized women.
Why We Love National Curves Day
It boosts confidence
We've all felt uneasy about our appearance at times. The great thing about National Curves Day is that it is dedicated to reminding men and women who have a little more to love that their bodies are beautiful and should have confidence in it.
It contributes to the normalization of plus-sized models look
For many years, fashion advertisements solely showcased ultra-slim models. National Curves Day is a terrific moment to recall that these curvy models more realistically portray what men and women look like.
It’s a fun cause to unite around
Everyone, regardless of size, can celebrate the message. Let us work together to eradicate body shaming and instead appreciate the variety of forms and sizes that human bodies come in.
National Curves Day dates
| Year | Date | Day |
|---|---|---|
| 2025 | October 8 | Wednesday |
| 2026 | October 14 | Wednesday |
Social Media Tips for National Curves Day
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