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WedOct 9

National Curves Day – October 9, 2024

National Curves Day, celebrated on the second Wednesday of October, honors plus-size women and men around the country. This year, it falls on October 9. There’s something for everyone in terms of fashion, beauty, wellness, fitness, networking, and branding. Top designers, famous models, bloggers, editors, media insiders, and influencers worldwide are among the guests. The party is a chance to flaunt your curves while also boosting your confidence. Embrace the day and your curves with confidence, no matter your style, and look for patterns that fit you!

History of National Curves Day

Back in the 1800s, a curvaceous physique was considered desirable. Things changed in the 1900s, according to Dr. Lauren Downing Peters. As technology evolved and it was no longer necessary to order clothes, mass production meant fewer people with different body types could get the garments they desired. Originally, stout wear was split from the rest of the sizing to solve our community’s particular buying issues, which ranged from businesses not carrying larger sizes to salespeople delivering poor customer service.

The first purely plus-size shop was on the market in 1904. Lena Bryant (aka Lane Bryant), already well-known for her ability to modify mass-produced garments and create personalized lingerie, established a business in New York City. A maternity outfit, which was deemed controversial at the time, was ordered by an early client.

Because of this, Zak (KSecret Dunbar-Bell), Creative Director and C.E.O. of Jon Marc Collection, established National Curves Day in 2015 to encourage women (and now men!) to appreciate themselves exactly as they are. National Curves Day was established as a worldwide non-profit (COED) social organization in 2016, representing inner serenity, confidence, and love for oneself and others. It was created to inspire plus-size women to appreciate their bodies and be more self-confident, but it has now been broadened to include males.

National Curves Day celebrations started in 2015, urging women to embrace all things plus while reinforcing efforts to end body-shaming. Along with the movement’s expansion, the need and desire to empower men confronted with hurdles in defying society’s conventions grew.

National Curves Day timeline

Lane Bryan’s Clothing Line

Lane Bryant begins selling clothing aimed toward the "stout lady."

Plus-size Apparel of High Quality

Marina Rinaldi is one of the first high-end clothing lines for plus-size women, developed by Max Mara. ​

First National Curves Day

The second Wednesday in October is designated National Curves Day for the first time.

Nike Collection

Nike launches a plus-size collection of sportswear to include more people.

National Curves Day FAQs

What is considered as plus-size?

According to PLUS Model magazine, plus size is defined in the fashion business as sizes 18 and above, or sizes 1X-6X, and extended size as 7X and up.

Is it true that plus-size people are obese?

Plus-size does not imply being overweight or obese. Having a bigger physical frame while maintaining a healthy body weight is possible. In addition, the optimal body weight and size vary from person to person.

Is being a plus-size person healthy?

Although experts believe that you may live in a larger body and still be fit and healthy, this does not rule out the possibility that weight plays no part in the complicated tale of some diseases.

National Curves Day Activities

  1. Share it on social media

    Make a post about National Curves Day on your social media platforms. Talking about this day on social media platforms like Twitter, Facebook, and Instagram can help spread the news.

  2. Participate in a plus-size fashion show

    Our clothing, like our bodies, comes in a variety of forms and sizes. Attending a fashion show will keep you up to date on the latest trends in plus-size clothes, and it's entertaining to stay up with the latest fashion trends.

  3. Wear something red

    Red symbolizes having confidence. It's also a day when individuals around the country are urged to wear red to demonstrate their support for plus-size men and women.

5 Facts About Plus-Size Fashion

  1. The Plus-Size market is hit

    The plus-size fashion market is expected to be worth more than $200 billion by 2027.

  2. Dresses by Nordstrom

    Nordstrom provided less than 9% of all dresses in plus sizes.

  3. Spend more money

    More than 80% of plus-size women believe they would spend more money if they had more wardrobe choices.

  4. Wear men’s apparel to work out

    Almost 40% of plus-size women work out in men’s clothing.

  5. 70% of plus-sized women are ignored

    Almost 70% of women say that the fashion industry ignores plus-sized women.

Why We Love National Curves Day

  1. It boosts confidence

    We've all felt uneasy about our appearance at times. The great thing about National Curves Day is that it is dedicated to reminding men and women who have a little more to love that their bodies are beautiful and should have confidence in it.

  2. It contributes to the normalization of plus-sized models look

    For many years, fashion advertisements solely showcased ultra-slim models. National Curves Day is a terrific moment to recall that these curvy models more realistically portray what men and women look like.

  3. It’s a fun cause to unite around

    Everyone, regardless of size, can celebrate the message. Let us work together to eradicate body shaming and instead appreciate the variety of forms and sizes that human bodies come in.

National Curves Day dates

2022October 12Wednesday
2023October 11Wednesday
2024October 9Wednesday
2025October 8Wednesday
2026October 14Wednesday

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