National Biscuit Day – May. 29, 2027

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BakingFoodFun
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United Kingdom
Date change rule:
Every May 29
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National Biscuit Day arrives every May 29, inviting us to celebrate the quintessential British baked good. From classic digestive biscuits to rich chocolate digestives and savory crackers, there’s a biscuit for every taste. Grab a cuppa, dunk your favorite, and share your biscuit love on social media!

Want to sponsor National Biscuit Day? Learn how

Expected National Biscuit Day Deals

While we await official 2027 promotions, history shows that National Biscuit Day often inspires sweet deals across the UK. Look for special offers from major supermarkets like Tesco and Sainsbury’s on popular brands such as McVitie’s and Cadbury Biscuits. Specialty bakeries like Greggs might feature limited-edition biscuit treats, while online retailers like Ocado could offer multi-buy discounts. Even coffee shops like Costa Coffee and Starbucks may highlight their biscuit pairings. We will update this page with confirmed live deals as May 29 approaches.

Platform Guide for National Biscuit Day

Instagram

Tag @nationaltoday_ and use #NationalBiscuitDay. Share photos of your favorite biscuit creations, tea pairings, or a classic dunking moment.

TikTok

Tag @www.nationaltoday.com and use #NationalBiscuitDay. Film a ‘biscuit review’ series, a baking tutorial, or a creative way to enjoy your biscuits.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalBiscuitDay. Poll your friends on their favorite biscuit type or share a recipe for homemade treats.

Social Media Tips for National Biscuit Day

Individuals

Indulge in your favorite packet of biscuits with a hot drink, or try baking a new recipe from scratch. Share your biscuit haul or homemade creations with friends and family.

Creators

Host a live 'biscuit bake-off' challenge, create content around unique biscuit flavor combinations, or review popular and obscure biscuit brands.

Brands

Run a 'best biscuit pairing' contest, offer special discounts on biscuit-related products, or collaborate with a local bakery to create a limited-edition biscuit.

Top Brands for National Biscuit Day

  1. McVitie's

    Established in 1830 in Edinburgh, Scotland, McVitie's is a cornerstone of British biscuit culture, renowned for its Digestive, Rich Tea, and Jaffa Cakes. The brand is synonymous with tea-time and holds a royal warrant.

  2. Cadbury Biscuits

    While primarily known for chocolate, Cadbury also produces a popular range of biscuits, often combining their iconic chocolate with classic biscuit varieties. These include chocolate fingers and various chocolate-coated biscuits.

  3. Maryland Cookies

    A well-loved brand in the UK, Maryland Cookies are known for their classic chocolate chip cookies. They've been a staple in British households for decades, offering a sweet, chewy treat perfect for any occasion.

  4. Border Biscuits

    Founded in 1984 in Lanark, Scotland, Border Biscuits is a family-owned company dedicated to producing high-quality, traditional biscuits. Their range includes classic oat crumbles, shortbread, and ginger snaps.

  5. Walkers Shortbread

    Established in 1898 in Speyside, Scotland, by Joseph Walker, this brand is globally recognized for its pure butter shortbread. Walkers is a quintessential Scottish brand, exporting its iconic red tartan packaging worldwide.

  6. Tesco

    As one of the largest supermarket chains in the UK, Tesco offers a vast selection of biscuits, including popular national brands and its own extensive range of private-label biscuits and cookies, catering to all tastes and budgets.

  7. Greggs

    A prominent bakery chain across the UK, Greggs is famous for its sausage rolls and pasties, but also sells a variety of baked goods including biscuits, cookies, and sweet treats, perfect for a quick snack.

National Biscuit Day Hero

Thomas Burton

Thomas Burton established the first commercial biscuit factory in England in 1829, marking a pivotal moment in the industrialization of biscuit production. His innovations helped transition biscuits from homemade staples to mass-produced, affordable treats. Burton's factory laid the groundwork for many of the large-scale biscuit manufacturers that would later define the British biscuit industry, making them accessible to a wider population.

History of National Biscuit Day

The need for nutritious and long-lasting foods that could easily be transported on long journeys, particularly at sea, was initially solved by taking live food along with a cook. However, depending on the mode of transportation at the time, which was either horses or small ships, this would require additional space. This would eventually lead to the baking of processed cereals (including the production of flour), providing a more reliable source of food.

In earlier times, most physicians believed that most health problems were related to digestion, and ‌it was considered and recommended that biscuits be eaten daily for sustenance and to avoid illnesses. Because hard biscuits soften with age, early bakers attempted to create the hardest possible biscuits. When baked hard, biscuits could be stored for years without spoiling as long as they were kept dry. As the supply of sugar increased, as did the refinement and supply of flour, and so did the ability to sample more leisurely foods, including sweet biscuits.

The British biscuit business established market dominance with new products and visually appealing packaging. In 1831, the British company Huntley & Palmers invented the decorative biscuit tin, which resulted in biscuits being exported around the world. By 1900, Huntley & Palmers biscuits had been sold in 172 countries, demonstrating their global reach. Because of the historical importance of this type of food, many regions of the world now have their own distinct style of biscuit.

National Biscuit Day timeline

1831
Huntley & Palmers Invent the Biscuit Tin

The biscuit tin is invented and used for the transport of biscuits during exportation.

1891
Cadbury Patents the Chocolate Covered Biscuit

Cadbury patents the chocolate biscuit.

1892
McVitie’s Digestive is Made

The McVitie’s Digestive biscuit is first made in 1892.

1900
Hunter & Palmers Sells In 172 Countries

Hunter & Palmers makes sales in up to 172 countries by 1900.

How Businesses Can Celebrate National Biscuit Day

Local bakeries and cafes can celebrate National Biscuit Day by offering special biscuit platters, unique biscuit-based desserts, or themed afternoon tea specials. Food retailers could create in-store displays highlighting different biscuit regions or offer discounts on popular British brands. Even pubs might offer gourmet biscuit pairings with their beverages, encouraging customers to explore the versatility of this beloved treat.

National Biscuit Day FAQs

When is National Biscuit Day?

In 2027, National Biscuit Day will be observed on Saturday, May 29, making it an ideal weekend occasion for baking, sharing, and indulging in all things biscuit-related.

How many types of biscuits are popular in the UK?

While precise numbers vary, the British market is home to dozens of widely recognized biscuit categories, encompassing everything from sweet chocolate-covered options to savory crackers. New artisanal varieties also emerge frequently.

What are the most popular biscuits in the UK?

As of 2027, the classic McVitie’s Digestive continues to hold its crown as one of the UK’s best-selling biscuits. Other strong performers include the humble Rich Tea biscuit and the indulgent chocolate-covered varieties.

What's the difference between a British biscuit and an American cookie?

The primary distinction in 2027 remains textural and categorical: British biscuits encompass a broader range of textures and flavors, including savory, while American cookies are almost always sweet and often have a softer, cake-like consistency.

National Biscuit Day Activities

  1. Bake some biscuits

    It’s always a great idea to bake some biscuits for National Biscuit Day. So get that recipe book, clean out the oven, and get baking!

  2. Eat some biscuits

    Well, you know what they say, right? “A biscuit a day keeps the doctors away” Okay, nobody says that. But the idea is to eat some biscuits on National Biscuit Day.

  3. Share the fun online

    Share the spirit of National Biscuit Day online by making posts with the hashtag #NationalBiscuitDay. Don’t forget to share some homemade recipes with your followers and friends.

5 Interesting Facts About Biscuits

  1. First British biscuits were breath fresheners

    The first set of British biscuits was initially made to freshen people’s breaths.

  2. Biscuits were initially unsweetened

    Biscuits weren’t always tasty and were initially baked hard without leavening and were primarily a source of sustenance for soldiers, rather than sweet snacks.

  3. Britain is home to the biscuit factory

    The biscuit factory was officially established in Britain and British brands are still the most popular biscuit brands.

  4. Biscuit consumption “relieves sin”

    It was once believed that eating a biscuit before a funeral and placing the biscuit on the deceased’s corpse would relieve the deceased of their sins.

  5. WWII popularized biscuits and tea

    The relationship between biscuits and tea was made popular in the era of World War II.

Why We Love National Biscuit Day

  1. Biscuits are tasty

    Biscuits are delicious, especially in recent times where companies experiment with a wide variety of flavors. Additionally, don’t you just love the sweet taste of biscuits?

  2. Biscuit baking is good for bonding

    Baking biscuits is always an opportunity to bond with family, as well as with friends. It’s an opportunity to have fun and share your baking skills.

  3. Biscuits are good for digestion

    Biscuits contain some fiber and protein which aid in digestion. It’s a great snack after a full meal!

National Biscuit Day dates

Year Date Day
2027 May 29 Saturday
2028 May 29 Monday
2029 May 29 Tuesday
2030 May 29 Wednesday
2031 May 29 Thursday