Intergenerational Week – Apr. 24, 2027

Intergenerational Week
Categories:
Tags:
ActivitiesAwareness
Where:
United Kingdom
Date change rule:
Every April 24 through 30
Holiday emoji:
🤝

Intergenerational Week champions connections and understanding across age groups every April 24 through 30. This initiative encourages knowledge exchange, shared activities, and genuine friendships among all generations. Participate in local events, share your stories, and foster a more connected community.

Want to sponsor Intergenerational Week? Learn how

Expected Intergenerational Week Deals

As a cause-driven observance, Intergenerational Week focuses on community engagement and awareness rather than commercial deals. Organizations like Generations United and Linking Generations Northern Ireland often host virtual and in-person events, workshops, and storytelling sessions to promote understanding. Local community centers and libraries may offer free intergenerational programs, while charities like Age UK might encourage donations to support programs connecting older and younger people. Look for opportunities to volunteer or contribute to initiatives that bridge generational divides. We will update this page with confirmed live events and programs as April approaches.

Platform Guide for Intergenerational Week

Instagram

Tag @nationaltoday_ and use #IntergenerationalWeek. Share photos and reels of diverse age groups collaborating on projects or enjoying shared activities.

X/Twitter

Mention @NatlToday and use #IntergenerationalWeek. Join conversations about the benefits of intergenerational connections and share inspiring stories.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #IntergenerationalWeek. Share resources, event listings, and personal anecdotes about positive intergenerational relationships.

Social Media Tips for Intergenerational Week

Individuals

Reach out to an elder or a younger person in your community. Offer to teach a skill or learn something new from them, fostering a personal connection.

Creators

Produce content highlighting successful intergenerational projects, interviews with individuals from different age groups, or tutorials on bridging communication gaps.

Brands

Launch a campaign that showcases your product or service facilitating intergenerational interaction. Partner with local community centers for sponsored events or workshops.

Organizations & Brands for Intergenerational Week

  1. Generations United

    Founded in 1986, Generations United is a US-based national membership organization that advocates for policies and programs that connect generations. They champion the power of intergenerational collaboration to solve community problems and improve lives.

  2. Linking Generations Northern Ireland

    Established in 2009, Linking Generations Northern Ireland is a charity dedicated to promoting and supporting intergenerational approaches across Northern Ireland. They work to build a more connected and inclusive society by bringing people of all ages together.

  3. The Intergenerational Foundation

    The Intergenerational Foundation is a UK-based independent charity and think tank established in 2011. They research and campaign for fairness between generations, examining how government policies impact different age groups and advocating for long-term solutions.

  4. AARP

    Founded in 1958 by Ethel Percy Andrus, AARP is a US-based interest group focusing on issues affecting those over 50. They frequently promote intergenerational programs and resources, recognizing the value of connecting older adults with younger generations.

  5. Hasbro

    Founded in 1923 by the Hassenfeld brothers, Hasbro is a global play and entertainment company. Many of its classic board games and toys are designed to be enjoyed by people of all ages, naturally fostering intergenerational interaction and family bonding.

  6. Age UK

    Age UK is the largest charity for older people in the UK, formed in 2009 from Age Concern and Help the Aged. They often run initiatives and support programs that encourage intergenerational connections, combating loneliness and promoting community cohesion.

  7. Public Libraries

    Public libraries across the globe serve as vital community hubs, often hosting a wide array of intergenerational programs. From reading clubs to tech workshops, libraries provide accessible spaces for people of all ages to learn, connect, and share experiences.

Intergenerational Week Hero

Dr. Robert Butler

Dr. Robert Butler (1927–2004) was a pioneering American physician, gerontologist, and psychiatrist who dedicated his career to understanding the aging process. He coined the term 'ageism' in 1969 to describe discrimination against older adults and was the first director of the National Institute on Aging. His work emphasized the importance of intergenerational understanding and the value of older adults' contributions to society.

History of Intergenerational Week

The intergenerational week campaign began in 2020. It was founded by the St. Monica Trust, a non-profit organization in the United Kingdom. This is a charity organization based in Bristol, United Kingdom. It was founded in 1925 by the Wills family. The St. Monica Trust devotes its time and assistance to the residents of its community.

The St. Monica Trust launched the first successful Intergenerational campaign from March 23 to March 29, 2020. Generations Working Together (G.W.T.), a Scotland center dedicated to supporting intergenerational projects, served as the Intergenerational Campaign’s flagship organization in 2021. The G.W.T. collaborated with a similar group in Northern Ireland, The Cares Family in England, and Bridging Generations in Wales. The second campaign was held during the second week of March. The campaign took place from March 8 to 14, 2021.

The second campaign had over 120,000 participants who shared the hashtag #IntergenerationalWeek. The campaign message is ‘say no to the age gap.’ The organizations behind the campaign hope to inspire individuals regardless of their age. Governmental organizations and non-governmental organizations are urged to embrace the intergenerational practice and aid in connecting people of all ages from each generation, coming together in a shared space to share resources.

The Intergenerational week campaign is backed by over 40 organizations such as Ancaster House, University of Strathclyde Glasgow, Citadel, and Lead Scotland, to name a few. While this campaign week is taking place only in the United Kingdom, the organizations behind the campaign intend to make it a global movement.

Intergenerational Week timeline

2020
Official Campaign Launch

The Intergenerational campaign week is officially launched in March.

2021
Generations Working Together Takes Over

Generations Working Together takes over leadership of the Intergenerational Week campaign and partners with other organizations.

2021
Campaign Participation and Promotion

The Intergenerational Week campaign gains over 398 participants in online events with over 324,350 views and over 9,600 social media engagements

2021
The British Broadcasting Company

The British Broadcasting Company covers the Intergenerational campaign week

2022
Global Launch

The Intergenerational Campaign Week is set to go global!

How Businesses Can Celebrate Intergenerational Week

Local businesses can honor Intergenerational Week by creating opportunities for people of all ages to connect. Cafes might offer ‘Grandparent & Me’ discounts, encouraging families to spend time together. Community centers can host workshops where older adults teach traditional crafts while younger generations share digital skills. Retailers could feature products that facilitate intergenerational activities, such as board games or DIY kits. Emphasize shared learning and mutual respect to build stronger community bonds.

Intergenerational Week FAQs

When is Intergenerational Week?

In 2027, Intergenerational Week will be observed from Saturday, April 24 through Friday, April 30. It’s a dedicated time to foster relationships across all generations.

What are the benefits of intergenerational connections?

Studies show that intergenerational bonds can improve mental and physical health for seniors, boost academic performance and social skills in children, and create a richer cultural exchange. These relationships contribute to a more vibrant society.

How is Intergenerational Week celebrated?

Celebrations often involve schools, community centers, and care homes hosting joint activities like arts and crafts, technology lessons, or gardening. The week encourages individuals and organizations to initiate new ways for generations to interact and build lasting relationships.

What is 'intergenerational practice'?

It encompasses a wide range of initiatives, from formal mentorship programs to informal community gatherings, all designed to foster positive interactions between age groups. These practices aim to create more inclusive and supportive communities.

Intergenerational Week Activities

  1. Promote the Campaign

    You can get involved in the Intergenerational week campaign by promoting it on social media and using the appropriate hashtags. Start an online conversation.

  2. Donate to the Campaign

    You can make donations to any of the organizations supporting the campaign. For more information, you can visit the G.W.T. website.

  3. Sign up for the online event

    You can also sign up for the online launch event on the website, generations working together, or contact any of the website's communications officers to participate in the campaign. What are you waiting for?

5 Facts About Intergenerational Week That You Need To Know

  1. The campaign has 48 supporting organizations

    In just two years, the intergenerational week campaign has garnered the support of 48 organizations.

  2. It is celebrated by inclusive cinema

    Inclusive cinema of the B.F.I. Film Audience Network supports and holds activities in honor of the intergenerational week campaign.

  3. The campaign is run by non-profit organizations

    The Intergenerational Week campaign is run and funded by non-profit organizations and charities.

  4. Founding organization is over 100 years old

    The Founding organization of Intergenerational week, St. Monica Trust, is over 100 years old.

  5. Covered by over 14 News outlets

    In 2021 the Intergenerational week campaign was covered by over 14 news outlets across the four nations in the United Kingdom.

Why We Love Intergenerational Week

  1. It facilitates resource and idea exchange

    The intergenerational campaign allows for ideas, resources, and knowledge to be interchanged between people from different generations, giving each participant a different outlook on life. We love this!

  2. It promotes friendship

    The Intergenerational Campaign Week promotes and aids the formation of friendship bonds between people of all age groups and encourages social interaction. The campaign creates a sense of community for the elderly and the younger generation.

  3. It breaks down ageism

    The Intergenerational Campaign Week breaks down ageism by encouraging skill learning and sharing experiences across all age groups without discrimination. Why not support this important cause?

Intergenerational Week dates

Year Date Day
2026 April 24–30 Friday–Thursday
2027 April 24–30 Saturday–Friday
2028 April 24–30 Monday–Sunday
2029 April 24–30 Tuesday–Monday
2030 April 24–30 Wednesday–Tuesday