Golden Globe Awards – January 10, 2027

Expected Golden Globe Awards Deals

While we wait for official 2027 promotions to drop, history shows that the Golden Globe Awards inspire a range of viewing party deals. Expect major streaming services like Netflix and Max to highlight nominated titles with special collections. Food delivery apps such as DoorDash and Uber Eats often offer discounts on orders perfect for a night in. Retailers like Target and Walmart may feature sales on home entertainment systems and party supplies. Beverage brands like Moët & Chandon, the official champagne, might run special promotions. Look for fashion retailers such as Nordstrom to curate ‘red carpet ready’ collections. We will update this page with confirmed live deals as January 10 approaches.

History of Golden Globe Awards

A group of Los Angeles-based foreign journalists came up with the idea for the Golden Globes to help the distribution of cinema to non-U.S. markets. They initially created the Hollywood Foreign Correspondents Association in 1943. By then, the Academy Awards were well-established and the organization realized what a good idea it would be to have a similar award ceremony, to honor film contributions from American and foreign cinema.

The first Golden Globe awards — in January 1944 — were held at the 20th Century-Fox studios and only gave out scrolls in place of awards. The idea for the current statuette — a golden globe surrounded by a film strip — came the following year from the president of the organization, Marina Cisternas. Six years later, the group split into two, only to reunite five years later, becoming the Hollywood Foreign Press Association (HFPA). Award ceremonies continued to be held in various venues across the U.S., with new award categories added.

By 1963, the Golden Globes featured individuals to specially hand out the awards, in addition to the host or presenter. Introduced as ‘Miss Golden Globe’, (later renamed ‘Golden Globe Ambassador’), these persons were often the daughters, (and sometimes the sons) of celebrities. Over the years, the awards were broadcast globally, reaching 167 countries worldwide and airing live across all U.S. time zones.

While questions of credibility have dogged these awards — voter fraud, allegations of awards-for-attendance, and more — the current generation’s adoration for all things entertainment raised Golden Globe status to bigger and better heights. According to TV ratings, this ceremony has consistently been one of television’s most-watched events.

In the wake of new challenges against the HFPA, they eschewed live streaming for the 2022 awards ceremony, releasing the list of Golden Globe winners via their social media.