- Categories:
- Special Interest
- Tags:
- AwarenessFashion
- Where:
- United States
- Date change rule:
- Every April 24
- Holiday emoji:
- ♻️
Fashion Revolution Day mobilizes global citizens every April 24 to advocate for a more ethical and sustainable fashion industry. This day commemorates the Rana Plaza factory collapse, urging brands to reveal ‘Who Made My Clothes?’ and commit to fair labor and environmental practices. Join the movement, educate yourself, and demand transparency from your favorite brands.
Want to sponsor Fashion Revolution Day? Learn how
Expected Fashion Revolution Day Deals
As a cause-driven observance, Fashion Revolution Day focuses on advocacy and education rather than commercial deals. However, many ethical and sustainable fashion brands use this period to highlight their transparent supply chains, fair labor practices, and eco-friendly initiatives. Look for special campaigns from brands like Patagonia, Eileen Fisher, and Stella McCartney promoting their commitment to people and planet. Non-profit organizations such as Fashion Revolution itself, Fair Trade Certified, and Remake will host webinars, workshops, and calls to action, encouraging donations and participation in their ongoing efforts. We encourage you to visit the official Fashion Revolution website to find ways to contribute to a better fashion future.
Platform Guide for Fashion Revolution Day
Tag @nationaltoday_ and use #FashionRevolution and #WhoMadeMyClothes. Share photos of your clothing labels or ethically sourced outfits to spark conversations.
X/Twitter
Mention @NatlToday and use #FashionRevolution. Tweet at brands asking them ‘Who Made My Clothes?’ and share news about ethical fashion initiatives.
Mention National Today (facebook.com/nationaltoday) and use #FashionRevolution. Join community discussions on sustainable fashion and share educational resources with your network.
Fashion Revolution Day Hero
Orsola de Castro & Carry Somers
History of Fashion Revolution Day
It took a calamity of epic proportions for us to come together as a global community to curate a more ethical fashion industry and give birth to the fashion revolution. On April 24, 2013, in Dhaka Bangladesh, an eight-story garment factory building known as Rana Plaza collapsed resulting in over 1,300 plus deaths of men, women, and children, inflicting over 2,500 injuries and leaving at least 800 children orphaned. This unfortunate event will remain one of the most unpleasant disasters in industrial design and fashion history.
Over the years, the lack of transparency in the fashion industry was not under public scrutiny. The supply chain is quite complex and vague, millions of workers are exploited and are working obscene amounts of hours for insufficient wages in inadequate conditions. As we watched each limp body being carried out from the rubbles after the disaster, it shocked our realities to the core and we were awakened to the existence of the fast fashion industry and spotlighted the miserable conditions that many people in the textile and garment industry are working in.
Fashion Revolution Day has been nine years running now. It initially started as an online and social media movement where people around the world were encouraged to ask fashion and clothing brands ‘Who made my clothes?’, using the hashtag #WhoMadeMyClothes. Nowadays there are campaigns done all over the world during this time to recognize the issues in the fashion industry and help create a systemic change and a more sustainable fashion future.
Fashion Revolution Day timeline
It is in tribute to the Rana Plaza disaster in Bangladesh.
The Fashion Revolution’s hashtag #insideout is the number one global trend on Twitter.
“Who Made My Clothes” film wins Best Green Fashion Film Award at Fashion Film Festival.
To comply with pandemic regulations there are digital international fashion showcases.
How Businesses Can Celebrate Fashion Revolution Day
Local businesses, especially boutiques, tailors, and second-hand shops, can champion Fashion Revolution Day by highlighting their ethical sourcing, repair services, or partnerships with sustainable brands. Host a ‘Who Made My Clothes?’ event, inviting customers to learn about supply chains, or offer discounts on ethically produced items. Promote transparent practices and engage with local designers committed to sustainability. Even non-fashion businesses can share educational content about conscious consumption.
Fashion Revolution Day FAQs
When is Fashion Revolution Day?
In 2027, Fashion Revolution Day falls on Saturday, April 24. It serves as a crucial reminder to question fashion brands about their production methods and advocate for fair treatment of garment workers.
Why was Fashion Revolution Day started?
The day was established to raise global awareness about the human and environmental costs of the fashion industry. By asking ‘Who Made My Clothes?’, the movement pushes for transparency and accountability from brands, ensuring workers are paid fairly and operate in safe environments.
How many countries observe Fashion Revolution Day?
The movement has grown significantly since its inception, with active teams and participants across nearly 100 countries. This broad international reach helps amplify the message of transparency and sustainability in the fashion industry.
What is the 'Who Made My Clothes?' campaign?
This campaign empowers individuals to engage directly with fashion companies, urging them to disclose information about their factories and workers. The goal is to foster a dialogue that leads to greater accountability and improved labor conditions across the industry.
How to Observe Fashion Revolution Day
Send donations
You can show your support to this cause by sending in donations to nonprofits and organizations closely involved with the fashion revolution. Your contributions help to provide free date resources.
Raise awareness online
Engage your social media platform and spread the word online. You would be surprised to find that many people are yet to know about Fashion Revolution Day. Post a selfie of your favorite fashion brand, and don't forget to use the hashtag #WhoMadeMyClothes
Join the movement
A good and easy way to show that you support the movement to promote transparency in the fashion industry is simply by wearing your clothes inside out that day. This helps to raise awareness and stimulate a conversation about the history and importance of the day amongst your peers.
5 Facts About Fashion Revolutionary Day
A tragic event spurred it
The holiday came from the collapse of the Rana Plaza in Dhaka, Bangladesh.
It is a climate concern
Production impacts the environment, so there’s need to change the way we view fashion.
New factory laws were initiated
Following the collapse, fashion brands must now inspect factories and working conditions.
Lives lost in the rubble
There were 1,300 plus deaths of men, women, and children.
The inside-outfits
The aim is to encourage brands to be more transparent about their production practices.
Why Fashion Revolution Day is Important
It raises awareness
The more people talk about the history of Fashion Revolution Day the more people will know about the impact of the fashion industry on our society. Dialogue is so important in today’s society, and this day helps promote ethical consumption.
It encourages transparency
The fashion and clothing supply chains are vague. Many of us don’t know the endeavors taken to produce the garments we wear. As humans out of sight often equate to out of mind.
It promotes ethical business practices
Clothing and textile companies have a social responsibility to provide a conducive working environment for their staff. They can do this by ending exploitation and employing practices that are sustainable and will not negatively impact our environment.
Social Media Tips for Fashion Revolution Day
Individuals
Creators
Brands