International Digital Adoption (DAP) Professionals Day is observed on the last Thursday of July—July 31 this year. The holiday recognizes and celebrates the accomplishments of DAP Professionals who work to enable the adoption of new technologies as part of their organization’s overall digital transformation strategy, ensuring the success of their companies’ digital investments and elevating digital experiences.
Organizations are constantly evolving and are actually investing more in digital than physical resources. Digital transformation budgets are rapidly increasing; according to IDC Research, Inc., transformation project spending is expected to grow by $1.1 trillion between 2020 and 2024 to an estimated $2.4 trillion in 2024. DAP Professionals along with the right digital adoption platforms (DAPs) maximize the value of these tremendous digital transformation investments.
If people don’t use digital technologies to their fullest capabilities, these expensive technology investments will result in a low Return on Investment (ROI). So who sets digital adoption goals, creates a plan to achieve them, and stays on the pulse of application usage data across an organization’s complex tech stack? Enter the Digital Adoption Platform (DAP) Professional.
Using a digital adoption platform (DAP), DAP Professionals provide end users with customized guidance across applications, transforming their digital experience and empowering them to do their best work. Both employees and customers benefit from the enhanced digital experiences DAP Professionals create.
History of International Digital Adoption (DAP) Professionals Day
Everyone should benefit from technology, and anyone is capable of mastering software and technology to better their work. In 2019, Gartner formally recognized the Digital Adoption Solutions (DAS) market category by releasing its first report announcing the creation of the category, predicting that it will be a key component in solving customer and employee experiences in digital transformation.
Digital Adoption (DAP) Professionals naturally focus their efforts on digital adoption, either for in-house employees or customers providing them with seamless digital experiences and helping them fully harness the technology at their disposal.
Digital Adoption (DAP) Professionals Day is celebrated annually on the last Thursday in July as a way to recognize the work of Digital Adoption Professionals globally. DAP Professionals work behind the scenes to enable the adoption of new technologies as part of their organizations’ overall digital transformation strategy, ensuring the success of their companies’ digital investments.
With the DAP category on the rise, the new profession of DAP professionals is flourishing. This unique role is continuously changing and is instrumental to a company’s digital success.
International Digital Adoption (DAP) Professionals Day timeline
The first-ever Digital Adoption Platform (DAP) is launched.
The Digital Adoption Institute is established with the mandate of advancing the profession of digital adoption through vocational certifications, executive education, and field research in addition to service through scholarships.
DAP is extended to mobile devices and introduces advanced analytics capabilities.
Gartner formally recognizes the Digital Adoption Solutions (DAS) market category by releasing its first report announcing the creation of the category, predicting that it will be a key component in solving customer and employee experiences in digital transformation.
The world's-first patent protected, code-free conversational interface to trigger automation is introduced.
UI Intelligence is born. UI Intelligence allows organizations to understand context, elements on a page, and business processes directly from the UI without computer vision.
WalkMe establishes and sponsors International Digital Adoption (DAP) Professionals Day and the first observation takes place. Want to be a sponsor: learn how.
International Digital Adoption (DAP) Professionals Day FAQs
What is a digital adoption platform (DAP)?
A DAP enables simple and efficient software onboarding, usability, and productivity for users of all levels of experience and competence on a given digital platform. Advanced DAPs also use cutting-edge analytics and AI to provide deeper insights into the adoption process.
What is digital adoption?
Digital adoption means achieving a state in which users gain the ability to use digital tools as they are intended and to the fullest extent. It is taking a brand-new user and helping them become entirely self-sufficient and competent.
What are DAP professionals?
A DAP professional is someone who drives and oversees an organization’s digital adoption strategy, with a special focus on ensuring employees can use digital investments to the fullest capability.
How To Celebrate Digital Adoption (DAP) Professionals Day
Thank your DAP Professional
DAP professionals improve the jobs and daily life of individual employees by providing more efficiency and productivity through the adoption of the right technology. Today is their day and they deserve gratitude—a treat, a gift card, verbal recognition in meetings, and shoutouts on social media!
Learn more about the profession
Learn more about what it means to be a DAP professional and join us in celebrating the hard work and accomplishments of dedicated DAP professionals worldwide. Explore the description of the role, and how using the right DAP maximizes the value of technology investments.
Scale your businesses
Today is also an exciting opportunity for organizations to assess their own state of digital adoption. In other words, are your employees really using your entire tech stack? Maybe some features are completely ignored while others are causing frustration or not being used as intended. This is a great reminder to explore how your teams are using software and discovers how much happier and more productive they could be with a little help understanding how to best use these tools.
5 Statistics About Digital Transformation That Everyone Should Know
Better understanding of customers
According to McKinsey, data-driven organizations are 23 more times likely to acquire customers.
Increased capacity
Accenture found that 82% of leaders in workforce development nonprofits say analytics has increased capacity by more than 10%.
It’s a matter of survival
27% of executives believe digital transformation is a matter of survival.
AI boosts productivity
Existing AI can boost business productivity by up to 40%. #5
Growing role of the Digital Adoption Platform
Over 60% of organizations globally are using DAPs.
Why We Love Digital Adoption (DAP) Professionals Day
DAP Professionals have a dynamic and important role
Providing employees with on-screen just-in-time guidance on software and applications and successfully implementing digital adoption strategies is no small feat! DAP Professionals help organizations evolve digitally, make the right technology investment decisions, and ensure a properly trained workforce ready to do their best work. Their contributions are critical to the success of countless organizations.
Opportunities for everyone
Today is a wonderful opportunity for anyone who has ever been intimidated by technology to learn a tool or software. There are various platforms that offer certifications, fellowships, and internships to people from all walks of life.
It celebrates innovation
In today's fast-paced, technology-driven world, the role of DAP professionals is becoming more critical than ever. Today, we celebrate the innovative strategies and solutions they develop to facilitate seamless adoption of new digital platforms, whether it's through personalized training, automation, or effective change management tactics.
International Digital Adoption (DAP) Professionals Day dates
| Year | Date | Day |
|---|---|---|
| 2024 | July 25 | Thursday |
| 2025 | July 31 | Thursday |
| 2026 | July 30 | Thursday |
| 2027 | July 29 | Thursday |
