Mireya Salcedo
Digital Marketing & SEO Strategist
Mireya Salcedo is a Zapopan, Mexico-based digital marketing and SEO strategist with experience growing holiday and lifestyle content platforms through search-driven editorial strategy. She holds a BA in Communication and Media Studies from Tecnológico de Monterrey and currently serves as Strategic Relationships Lead at the Shorty Awards in New York, where she works with brands and creators at the intersection of social media and marketing excellence.
About Mireya Salcedo
Mireya Salcedo is a digital marketing and SEO professional whose career spans content strategy, audience growth, and brand relationships across some of the most dynamic spaces in digital media. A graduate of Tecnológico de Monterrey with a BA in Communication and Media Studies, Salcedo built her analytical and creative foundation at one of Latin America’s most respected universities before making her mark in the US digital market.
One of the defining chapters of Salcedo’s career came through her work on a national holiday-content platform, where she coordinated SEO strategy across an expansive editorial calendar. Her hands-on optimization work contributed to remarkable results: page views and unique users more than doubled within a single month, demonstrating her ability to translate search strategy into measurable audience growth at scale. This direct experience with holiday and occasion-based content gives her a nuanced understanding of how readers discover and engage with calendar-driven stories.
Salcedo has also worked in integrated marketing, developing skills in client engagement, campaign coordination, and brand communication that extend beyond pure SEO into relationship-driven strategy. That combination of technical acumen and interpersonal fluency now underpins her current role as Strategic Relationships Lead at the Shorty Awards in New York, where the annual competition recognizes excellence in social media and digital storytelling across brand and creator categories.
At National Today, Salcedo’s background makes her a natural contributor — someone who understands both the editorial logic of holiday content and the search dynamics that bring audiences to it. Her ability to bridge creative and analytical thinking is a throughline in everything she produces.