British Pie Week – Mar. 1, 2027

British Pie Week
Categories:
Tags:
DessertFood
Where:
U.K.
Date change rule:
Week starting with the 1st Monday of March
Holiday emoji:
🥧

British Pie Week lights up the first week of March, inviting everyone to celebrate the UK’s rich pie heritage. From classic steak and kidney to sweet apple and berry, this week is a delicious excuse to indulge. Bake your own, visit a local bakery, or try a new pie recipe!

Want to sponsor British Pie Week? Learn how

Expected British Pie Week Deals

While we wait for official 2027 promotions to drop, history shows British Pie Week brings a flurry of delicious deals. Expect major UK supermarkets like Tesco, Sainsbury’s, and Asda to offer discounts on ready-made pies and pastry ingredients. Independent bakeries and pub chains such as Greggs, Pieminister, and Pukka Pies often feature special pie menus, limited-edition flavors, or meal deals. Look out for local butchers promoting their handmade pies. We will update this page with confirmed live deals as March 2027 approaches.

Platform Guide for British Pie Week

TikTok

Tag @www.nationaltoday.com and use #BritishPieWeek. Share your favorite pie recipes, blind taste tests, or a tour of the best pie shops in your area.

Instagram

Tag @nationaltoday_ and use #BritishPieWeek. Post mouth-watering photos of your homemade pies, creative pie art, or your favorite pie and mash shop.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #BritishPieWeek. Join local food groups to share pie recommendations, organize a virtual pie-making class, or host a pie-themed potluck.

Social Media Tips for British Pie Week

Individuals

Challenge yourself to bake a different pie each day of the week, or visit a new pie shop daily. Share your pie adventures and discoveries with friends and family.

Creators

Produce content showcasing the versatility of pies, from gourmet creations to budget-friendly options. Interview local bakers or create a 'history of British pies' series.

Brands

Run a 'best pie' competition among your followers, offering prizes for the most creative or traditional entries. Partner with local bakeries to promote their special Pie Week offerings.

Top Brands for British Pie Week

  1. Jus-Rol

    Founded in 1955, Jus-Rol is a British pastry brand known for its ready-made pastry products. The company established British Pie Week in 2007 to celebrate the nation's love for pies and encourage home baking.

  2. Greggs

    Established in 1939 in Newcastle upon Tyne, Greggs is the largest bakery chain in the UK. Renowned for its savory pastries, including steak bakes and sausage rolls, Greggs is a staple for affordable and delicious on-the-go pies.

  3. Pieminister

    Founded in 2003 in Bristol, Pieminister is an award-winning pie company specializing in gourmet pies made with ethically sourced ingredients. They offer a wide range of inventive flavors, including vegetarian and vegan options, available in supermarkets and their own restaurants.

  4. Pukka Pies

    A family-owned business founded in 1963 in Leicester, Pukka Pies is a leading brand in the UK pie market, particularly famous for its savory pies sold in chip shops, football stadiums, and supermarkets. They are known for their distinctive flaky pastry.

  5. Higgidy

    Higgidy, established in 2003 in West Sussex, produces handmade savory pies, quiches, and sausage rolls. Known for their premium ingredients and rustic charm, Higgidy pies are a popular choice for those seeking high-quality, convenient meal solutions.

  6. Tesco

    As one of the largest supermarket chains in the UK, Tesco offers an extensive selection of pies, from traditional meat and potato to fruit tarts. During British Pie Week, Tesco typically features promotions on both its own-brand and leading pie brands, making it a go-to for pie enthusiasts.

  7. Marks & Spencer

    Founded in 1884, Marks & Spencer is a major British retailer with a strong reputation for high-quality food products. Their food halls offer a premium range of savory and sweet pies, often featuring gourmet ingredients and artisanal preparation, perfect for a special Pie Week treat.

British Pie Week Hero

Hannah Glasse

Hannah Glasse (1708/09–1770) was an influential English cookbook author whose work, 'The Art of Cookery Made Plain and Easy' (1747), became one of the most popular cookbooks of the 18th century. Glasse's book contained numerous recipes for both sweet and savory pies, reflecting the central role of pies in British cuisine. Her practical and accessible approach helped standardize recipes and cooking methods, making pies a staple in households across the country and cementing their place in culinary history.

History of British Pie Week

No one in the world loves pies as much as the British. They are responsible for the invention of most of the pies that we know and love today. Sweet or savory — there’s a pie for every occasion and we’re here to celebrate all week!

Pies are said to have been invented by the ancient Romans sometime before 2000 B.C. The story goes that a recipe for chicken pie was written on a tablet in Sumer. Another piece of evidence proving a long history of pies is to be found in the Valley of the Kings — Pharaoh Ramesses II’s tomb to be precise. Pie cases get a mention in a 1st-century Roman cookbook called “Apicius.”
In the Medieval era, pies in the United Kingdom were usually savory meat pies cooked over an open fire. One of the many pie traditions that goes back centuries is eating mince pies during the festive season. This dates back to the 13th century, when the Crusaders brought home recipes for pies containing fruit and spices.

Medieval England had an early form of sweet pies, but they were called tarts. At this time, fruit pies were unsweetened, because sugar was rare and costly. In the 15th century, people started making custard pies and pies filled with dried fruit. A cherry pie served to Queen Elizabeth I in the 16th century became the first fresh fruit pie to be recorded.

British Pie Week was founded in 2007 by Jus-Rol, a British pastry-rolling company. However, in 2016, the website Pierate decided to take over the holiday, baking hundreds of pies and sharing the recipes online with their followers. Each year, Pierate holds competitions and ranks pies based on their taste and construction, inspiring others in Britain to do the same.

British Pie Week timeline

2000 B.C.
Chicken Pie Recipe is Written Down

A recipe for chicken pie is written on a tablet in Sumer, Rome.

1200s
Pies Go to England

Returning crusaders bring home pie recipes containing meat, fruit, and spices to England.

1500s
Fruit Pies are Invented

The first fruit pie is recorded when Queen Elizabeth I is served cherry pie.

2007
British Pie Week Becomes a Celebration

The British pastry-rolling company, Jus-Rol, invents British Pie Week.

How Businesses Can Celebrate British Pie Week

Local businesses can embrace British Pie Week by offering special pie-themed promotions. Restaurants and pubs can create limited-edition pie menus, featuring unique fillings or traditional favorites with a modern twist. Bakeries can host pie-making workshops or offer ‘buy one, get one free’ deals on their most popular pies. Food retailers might set up dedicated ‘Pie Week’ displays, highlighting local pie producers and offering discounts on pastry ingredients. Encourage customers to share their pie experiences on social media for a chance to win prizes.

British Pie Week FAQs

When is British Pie Week?

In 2027, British Pie Week will be observed from Monday, March 1 through Sunday, March 7. Prepare to indulge in a full seven days dedicated to savory and sweet pies across the nation.

How many pies do Britons eat annually?

The UK’s love affair with pies remains strong, with annual consumption figures consistently showing that a significant majority of Britons regularly enjoy pies. Savory pies, in particular, are a weekly staple for many households.

What are the most popular pies in the UK?

Traditional British pies such as steak and ale, cottage pie, and pork pies continue to dominate the market. For dessert, apple pie, often served with custard or ice cream, holds its own as a national favorite.

What is the history of pies in Britain?

The British pie tradition can be traced back to the 12th century, with early versions serving as practical food storage. Over time, pies became a culinary art form, reflecting regional ingredients and evolving tastes, solidifying their status as a national dish.

British Pie Week Activities

  1. Bake some pie

    With hundreds of recipes to choose from, the flavors are endless. This week will be a perfect opportunity to bake your favorite pie recipe. Choose a recipe you’d like to try out, and invite friends and family over to sample the end product.

  2. Register for a contest

    Jus-Rol, as well as other platforms such as Pierate, hold annual pie-baking contests. If you’re an excellent baker, now is your time to shine. Bake a pie of your choice and enter one of the online competitions to reap the rewards.

  3. Attend a pie event

    British Pie Week is celebrated across England. Many restaurants and companies organize events within the week to cook up some fun. Find an event happening near you and pick a few days in the week to attend.

5 Fun Facts About Pies

  1. They were once banned

    In 1644, Oliver Cromwell banned pies, declaring them an evil source of pleasure.

  2. Pumpkins weren’t always a thing

    Pumpkin pies only became a thing after 1623, when they were introduced at the pilgrim’s second Thanksgiving.

  3. The crust had a deadly name

    In the 12th century, crusts of the pie were known as ‘coffyn.’

  4. There’s a town named after it

    There’s a town called Pie Town in New Mexico, U.S.A., that specializes in making pies.

  5. Apple pies take the lead

    Apple pie claims the crown as the most popular pie in the U.S.

Why We Love British Pie Week

  1. There’s no such thing as too much pie

    British Pie Week provides the perfect opportunity to eat as much pie as you want. Concerns like carbs and diets take a backseat and give us room to enjoy these delicious pastries without guilt.

  2. It’s a fun week

    There are so many activities packed within this delicious week. From pie tasting to pie contests, there are loads of ways to have fun. It creates the perfect lineup of activities in a once-dull week.

  3. It’s a bonding experience

    Along with the amazing activities comes an amazing bonding opportunity. Pie week presents the perfect time to go out with loved ones and spend quality time together, while also enjoying delicious pies.

British Pie Week dates

Year Date Day
2026 March 2–8 Monday–Sunday
2027 March 1–7 Monday–Sunday
2028 March 6–12 Monday–Sunday
2029 March 5–11 Monday–Sunday
2030 March 4–10 Monday–Sunday