Alfie Deyes

Alfred Sidney Deyes, popularly known as Alfie Deyes, was born on September 17. His videos are so popular that he has amassed around 5.4 million subscribers on his YouTube channel alone. Apart from his social media fame, Deyes is also a writer, releasing his book series “Pointless Book,” named after his YouTube channel. He’s also quite an astute businessman and has launched various products under his brand. Deyes found even more fame when it became known that he was dating Britain’s most popular YouTuber, Zoe Suggs, or ‘Zoella.’

Fast Facts

Full Name:

Alfred Sidney Deyes



Birth date:

September 17, 1993



Zodiac Sign:



6' 0"

Relationship Status:

In a relationship

Net Worth:

$3 million

Alfred's Social Media:


Alfie Deyes is known to millennials worldwide, especially in the U.K., for his highly watchable videos, his “Pointless Book” series, and his relationship with fellow YouTuber and star Zoe Sugg. So how did this internet celebrity get started?

While still in secondary school, Deyes experimented online and made his first YouTube video. He didn’t tell his family or friends about it, though, and it wasn’t until a few months later, when he started to be recognized by bystanders, that everyone learned about his ‘little’ interest. Deyes continued to study after this and eventually earned grades that qualified him for college. Deyes, however, opted to take a gap year in 2012 instead of pursuing academics, during which he traveled and made vlogs for his YouTube channel, the “PointlessBlog.” His YouTube channel quickly became popular. Deyes chose to pursue a career as a vlogger and YouTuber rather than enroll in college after seeing the possibility presented by his sudden fame. And it was a success! Fans gobbled up Deyes’ content, and he frequently worked with other online stars like Grace Helbig, Tyler Oakley, Joe Sugg, and Jim Chapman. He even collaborated with Ariana Grande on a cosmetics tutorial.

Even more, he published a book series that expanded his online persona. The so-called “Pointless Book” series is not your typical book. It is jam-packed with Deyes’ own stories and gags and includes interactive tasks and quizzes. Deyes is listed among ‘Debrett’s 500 most influential persons in Britain’ for 2015 and also sells merchandise under his brand, including t-shirts, hats, sweatshirts, and even iPhone cases.

Career timeline

The Beginning

At 15 years old, Deyes creates the "PointlessBlog," a popular YouTube channel where he blogs about his daily activities.

2013 to 2014
His Fame Spreads

According to "Yahoo! News," Deyes is chosen as one of the ‘12 Web-savvy entrepreneurs to watch.’

The New World Records

Deyes sets multiple records such as 'Most bangles put on in 30 seconds by a team of two' and 'Most party poppers popped in 30 seconds' — when part of the YouTube channel “Guinness World Records OMG!”

The Book Debut

Deyes book series, “The Pointless Book,” is published.

The Autobiography Detailing Deyes Life

Deyes publishes "The Scrapbook Of My Life," a stand-alone autobiography on the star's rise to prominence and upbringing.

The Two Influencer Ambassadors

Deyes and his girlfriend Sugg become ambassadors of ‘A Good Company,’ a sustainable product company.

Why We Love Alfie Deyes

  1. He gives us entertaining content

    His book signing events are always full of people. His second book of the “Pointless Book” series became the second best-selling non-fiction book in its first week of release. His vlogs have swept the online world by storm. Need we say more?

  2. What you see is what you get

    Deyes' brief glimpses into his life are enough to make us see the person behind the screen. We see someone who is pretty raw, honest, and down-to-earth. He believes in keeping his interactions real so that viewers can build a direct connection with his content.

  3. He's all about his fans

    Whether Deyes is at a meet-and-greet or doing a live event online, he makes sure to set aside a few minutes to talk to fans. He posts updates regularly and on a schedule so that viewers know to expect content from him.

5 Surprising Facts

  1. He was once a gymnast

    When Deyes was in school, he participated in competitive gymnastics.

  2. He's stage-shy

    Deyes has said he remembers crying in every single on-stage performance he had been part of in school.

  3. He's faced his share of trouble

    A 2018 video about Deyes living on about 1.2 dollars for 24 hours faced backlash as people thought it made a mockery of poverty; Deyes took down the video, apologized, and donated revenue from that video to charity.

  4. He's a conservative spender

    Deyes says conservative spending — purchasing consumer items and avoiding luxury ones — is the secret to wealth.

  5. His most viewed video

    'Ariana Grande Does My Makeup' on Deyes' channel is the YouTuber's most-watched video, with around 19 million views.

Alfie Deyes FAQs

Are Zoe Sugg and Alfie Deyes married?

They are not married, but Sugg and Deyes have been together since 2012.

Does Alfie Deyes have a baby?

In August 2021, Ottilie, a girl, was born to Deyes and Sugg.

Does Alfie Deyes have siblings?

Yes, he has an older sister — Emma Poppy Deyes.

Alfie Deyes’s birthday dates

2024September 17Tuesday
2025September 17Wednesday
2026September 17Thursday
2027September 17Friday
2028September 17Sunday

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