National Secondhand Wardrobe Week – Feb. 7, 2027

National Secondhand Wardrobe Week
Categories:
Tags:
AwarenessFashionLifestyle
Where:
United States
Date change rule:
Week starting with the 1st Sunday of February
Holiday emoji:
♻️

National Secondhand Wardrobe Week kicks off the first full week of February, shining a light on the environmental and economic benefits of pre-loved clothing. This observance invites everyone to explore thrift stores, host clothing swaps, and rethink their fashion footprint. Join the movement by donating, swapping, or buying secondhand to extend the life of garments.

Want to sponsor National Secondhand Wardrobe Week? Learn how

Expected National Secondhand Wardrobe Week Deals

National Secondhand Wardrobe Week inspires a range of promotions focused on sustainable consumption. Thrift stores like Goodwill and The Salvation Army Family Stores often run special sales on clothing and accessories, encouraging donations and purchases. Online resale platforms such as ThredUp and Poshmark typically feature curated collections and discounts to boost participation. Many local boutiques specializing in vintage or consignment items, like Buffalo Exchange, will highlight unique pieces and offer incentives for selling. Additionally, sustainable fashion brands may partner with non-profits for donation drives or offer discounts on upcycled collections. We will update this page with confirmed live deals as February approaches.

Platform Guide for National Secondhand Wardrobe Week

Instagram

Tag @nationaltoday_ and use #SecondhandWardrobeWeek. Share your favorite thrift store finds, before-and-after styling, or tips for sustainable shopping.

TikTok

Tag @www.nationaltoday.com and use #SecondhandWardrobeWeek. Create short videos showcasing thrift store hauls, DIY upcycling projects, or challenges to style an outfit entirely from secondhand items.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #SecondhandWardrobeWeek. Share local clothing swap events, community donation drives, or discussions on the impact of fast fashion.

Social Media Tips for National Secondhand Wardrobe Week

Individuals

Challenge yourself to buy only secondhand clothes for the entire week, or organize a clothing swap with friends to refresh your wardrobe sustainably.

Creators

Produce content featuring your favorite secondhand outfits, offer tutorials on mending or upcycling clothes, or review local thrift stores to inspire your followers.

Brands

Host a donation drive for a local charity, offer discounts on your sustainable or upcycled product lines, or partner with a resale platform to promote circular fashion.

Organizations & Brands for National Secondhand Wardrobe Week

  1. Goodwill

    Founded in 1902 in Boston, Massachusetts, by Edgar J. Helms, Goodwill Industries International is a leading nonprofit provider of education, training, and career services for people with disadvantages. It operates a vast network of thrift stores, using sales revenue to fund community programs.

  2. ThredUp

    Launched in 2009, ThredUp is one of the largest online consignment and thrift stores. It offers a convenient way to buy and sell high-quality used clothing, promoting a circular economy and reducing textile waste.

  3. The Salvation Army

    An international charitable organization established in 1865, The Salvation Army operates Family Stores across the globe. These stores sell donated goods, including clothing, to fund their adult rehabilitation centers and other social services.

  4. Poshmark

    Founded in 2011, Poshmark is a social marketplace for new and secondhand style. Users can buy and sell clothing, accessories, and home goods, fostering a community around fashion resale and personal styling.

  5. Depop

    Founded in 2011, Depop is a global fashion marketplace where the next generation buys, sells, and discovers unique items. It's particularly popular among Gen Z for its focus on vintage, streetwear, and independent brands.

  6. Patagonia Worn Wear

    Patagonia, a leading outdoor apparel company founded in 1973, launched its Worn Wear program to encourage customers to repair, reuse, and recycle their gear. They buy back used Patagonia clothing, repair it, and resell it, emphasizing product longevity and sustainability.

  7. Etsy

    Founded in 2005, Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. It serves as a popular platform for sellers offering unique secondhand clothing, upcycled fashion, and vintage finds.

National Secondhand Wardrobe Week Hero

Mary Randolph

Mary Randolph (1762–1828) was an American cookbook author and socialite, known for her influential work 'The Virginia House-Wife.' While not directly tied to modern thrifting, her era's emphasis on resourcefulness and making the most of existing garments reflects an early form of sustainable living, where clothing was valued and reused rather than discarded.

History of National Secondhand Wardrobe Week

The thrift store, also known as a ‘charity shop’ or an ‘opportunity shop,’ sells used goods of all kinds, including clothing, furniture, music, electronic equipment, and general merchandise. These stores are frequently run by non-profit organizations. The concept is that these NGOs accept donations of usable items and then sell them to the public at low prices.

Shoppers flocked to thrift stores as far back as the Elizabethan period, where second-hand clothing bazaars were common. The Wolverhampton Society for the Blind in Staffordshire, England, was the first organization recognized as a ‘charity shop.’ Citizens donated used items for sale, with the proceeds benefiting the visually impaired. The Salvation Army began its thrift shop operations in 1897. By 1929, these thrift shops were so successful that they accounted for half of the organization’s revenue. By the 1920s, Goodwill, which opened its first thrift stores seven years later, had a fleet of 1,000 trucks. The organization gladly came to donors’ homes to pick up used goods.

Oxfam, a well-known charity supported by its charity store network, was founded in 1947 in Oxford, England. The organization, which is best known for its specialty bookstores, now has over 700 locations in England alone. Consignment shops first appeared in the 1950s, when new synthetic fabrics created a demand for new fabrics while also creating mountains of unwanted used clothing. These stores enabled customers to purchase the latest fashion trends at significantly reduced prices.

National Secondhand Wardrobe Week timeline

18th Century
The Advent of Consumerism

The Industrial Revolution sparks widespread consumerism.

1902
First Commercial Chain of Thrift Stores Started

The Reverend Edgar J. Helms starts Goodwill in Boston.

2015
Celebrities Wear Dresses from Thrift Stores

Naomi Campbell wears a silver Versace gown to the Fragrance Foundation Awards, which she previously wore in 1998.

21st century
Thrift stores Go the E-Commerce Route

Secondhand clothing can now be found on websites and Facebook pages.

How Businesses Can Celebrate National Secondhand Wardrobe Week

Local businesses can celebrate National Secondhand Wardrobe Week by hosting clothing donation drives for local charities or partnering with consignment shops for pop-up events. Retailers can offer discounts to customers who bring in gently used clothing for donation. Fashion brands might highlight their sustainable practices or launch limited-edition upcycled collections. Cafes and community centers could host mending workshops or clothing swap parties, fostering community engagement around sustainable fashion. This week provides an excellent opportunity to educate customers on the environmental benefits of a circular wardrobe.

National Secondhand Wardrobe Week FAQs

When is National Secondhand Wardrobe Week?

In 2027, National Secondhand Wardrobe Week will be observed from Sunday, February 7, through Monday, February 15. This annual event encourages sustainable fashion choices and mindful consumption.

How much textile waste does secondhand shopping prevent?

By choosing secondhand, consumers play a vital role in diverting clothing from landfills. The global secondhand market is projected to reach $350 billion by 2027, signaling a growing shift towards more sustainable consumption patterns and a substantial reduction in new textile production.

How popular is secondhand shopping?

The popularity of secondhand shopping continues to climb, driven by increased awareness of fast fashion’s impact and the rise of convenient online resale platforms. Approximately 70% of consumers have bought or are open to buying secondhand products, indicating a mainstream acceptance of pre-loved goods.

What's the difference between thrifting and vintage?

While both involve pre-owned garments, ‘thrifting’ is a broad term for shopping at secondhand stores for any used item, often for affordability or sustainability. ‘Vintage’ implies a specific aesthetic and age, usually for items that are at least two decades old and possess a certain timeless appeal or cultural significance.

National Secondhand Wardrobe Week Activities

  1. Join a friend who enjoys thrifting

    We all have that friend who loves to go bargain hunting in the local charity shops. So if you haven't met them in a while, it’s time to start making plans.

  2. Organize a small fashion show

    Throw a small house party for all your friends. Keep the theme as' secondhand outfit looks. ’ Tell each other what looks good on them, what requires stepping up, and share each other’s accessories and shoes.

  3. Spread the word

    If you no longer wear your clothes, donate them to your local charity shop so that someone else can enjoy them. What one person considers junk is a treasure to another.

5 Intriguing Facts About Secondhand Wardrobe Week

  1. One-quarter of Americans shop at thrift stores

    In comparison, only 21% of them shop at a major department store, and 19% shop at an apparel store.

  2. Antique stores account for 13% of sales

    The resale industry in the U.S. generates approximately $17.5 billion in revenue every year.

  3. Indirect estimates tell a different story

    The total value of the resale market could be as high as $24 billion per year.

  4. There’s no ‘typical’ customer at thrift stores

    Among the rich or middle class, many people enjoy the thrill of saving money while discovering a hidden treasure.

  5. The industry employs about 170,000 people

    There’s a 28% increase in employed people between 2007 and 2012.

Why We Love National Secondhand Wardrobe Week

  1. Thrift stores make it easier to dress kids

    Take your growing child and visit a thrift store. You are bound to find high-quality children's clothing in excellent condition for a few dollars.

  2. Thrift stores are high on variety

    All items at a thrift store are bound to be cheaper than in other stores. This gives us the chance to try out different styles and colors that you wouldn't ordinarily buy.

  3. High-quality items can be found

    Thrift store items are usually of higher quality. They've already been worn by one person and have retained their resale value.

National Secondhand Wardrobe Week dates

Year Date Day
2025 February 2–10 Sunday–Monday
2026 February 1–9 Sunday–Monday
2027 February 7–15 Sunday–Monday
2028 February 6–14 Sunday–Monday
2029 February 4–12 Sunday–Monday