- Categories:
- Animal
- Tags:
- AppreciationConservationEducational
- Where:
- United States
- Date change rule:
- Week starting with the 4th Sunday of January
- Holiday emoji:
- 🦈
Kiss a Shark Week, celebrated in the fourth full week of January, champions shark conservation and education. This seven-day observance aims to dispel myths, highlight the vital role sharks play in marine ecosystems, and inspire action to protect them. Dive in to learn more about these incredible creatures and support global efforts to ensure their survival.
Want to sponsor Kiss a Shark Week? Learn how
Expected Kiss a Shark Week Deals
As a cause-driven observance, Kiss a Shark Week focuses on awareness and fundraising rather than commercial deals. Organizations like Oceana and the Shark Trust will likely promote donation drives, educational content, and advocacy campaigns throughout the week. Expect partnerships with eco-conscious brands like Patagonia to offer special merchandise or donate a portion of sales to conservation efforts. WWF often highlights shark protection initiatives, encouraging public support through their website. Local aquariums and marine centers may host special educational events or offer discounts on admission to raise awareness. We encourage direct donations to reputable conservation groups to protect these vital ocean predators.
Platform Guide for Kiss a Shark Week
Tag @nationaltoday_ and use #KissASharkWeek. Share stunning photos or videos of sharks, marine life, and conservation efforts to inspire action.
X/Twitter
Mention @NatlToday and use #KissASharkWeek. Tweet facts about sharks, share news on conservation, and join discussions with marine biologists.
Mention National Today (facebook.com/nationaltoday) and use #KissASharkWeek. Post educational articles, host live Q&As with experts, or share personal stories about marine encounters.
Kiss a Shark Week Hero
Eugenie Clark
History of Kiss a Shark Week
We might not have much to share with you about the history of Kiss a Shark Week, but we sure do have loads to say about the fish. Sharks seem to have been around for a couple of million centuries, 400 million to be precise. Fossils found in oceans in the U.S. and Australia seem to verify their theory.
Sharks are essentially older than dinosaurs since those guys came into the world only 200 million years ago! The reconstructed shark doesn’t look much like any shark we know, but many historians believe they are the ancestors of the modern shark species.
Shark fossils from some 380 million years ago show us that sharks back then are identical to some existing shark species. These massive predators have always been at the top of the food chain, except for the dinosaur age, when the shark took a back seat.
Although the shark made it through 5 mass extinction events, they are still near extinct today. This is primarily because we have been exploiting the seas, depleting a natural resource. This is one of the reasons why this holiday was created, to educate, protect and conserve sharks.
Kiss a Shark Week timeline
An extinction event kills approximately 75% of all Earth’s species, leaving sharks at the top of the food chain, causing the formation of several new shark species.
The research outlines the true nature of the shark, ruling out misconceptions against them, thus she was nicknamed ‘Shark Lady.’
Steven Speilberg's thriller is a huge hit but creates fear about the water and sharks among the general public; Speilberg later attempts to dispel the incorrect view of sharks as human hunters.
Video footage captures a great white shark swimming while asleep.
How Businesses Can Celebrate Kiss a Shark Week
Local businesses can demonstrate their commitment to ocean health during Kiss a Shark Week. Restaurants might feature sustainable seafood options or donate a portion of sales from a special ‘shark-themed’ dish to a marine conservation charity. Retailers could highlight products made from recycled ocean plastics or partner with environmental groups for in-store awareness campaigns. Dive shops and ecotourism operators can offer educational workshops on shark diving etiquette and responsible marine interactions, emphasizing the importance of protecting these magnificent creatures.
Kiss a Shark Week FAQs
When is Kiss a Shark Week?
Kiss a Shark Week in 2027 will be observed from Sunday, January 24, to Saturday, January 30. This annual event provides a crucial platform for marine conservation advocacy.
How many shark species are endangered?
The International Union for Conservation of Nature (IUCN) reports that approximately 37% of shark and ray species face extinction. This makes them one of the most threatened groups of vertebrates on the planet.
How important are sharks to ocean ecosystems?
As keystone species, sharks are indispensable for healthy oceans. Their presence helps regulate the food web, influencing the behavior and distribution of other marine life. Without sharks, ocean ecosystems can become unbalanced, leading to cascading negative effects.
Why is it called Kiss a Shark Week?
The evocative title ‘Kiss a Shark Week’ aims to challenge the common fear surrounding sharks and promote a message of understanding and respect. It’s about getting ‘close’ to the idea of sharks in a positive, educational, and conservation-focused way.
How to Celebrate Kiss a Shark Week
Watch a shark movie or two
Binge on a few shark classics such as documentaries or movies that shed a positive light on the species.
Visit a shark
Know an aquarium or zoo that takes care of sharks, give them a visit over shark week, and don’t forget to take your friends and family along as well. Make it a special, educational event.
Show sharks some love
Although kissing a shark would be great, that would require nerves of steel and expertise, so to show sharks some love on this day, you can donate time, efforts, or financial aid to a shark cause.
5 Fun Facts About Sharks
Sharks don't have bones
Instead, they have cartilaginous tissues (a.k.a. the clear, gristly things your ears and tips of the nose are made of); the lack of bones makes them lighter and helps them be more buoyant.
Their skin feels like sandpaper
A shark's skin feels like sandpaper because it is made up of small, teeth-like structures (dermal denticles) that point in one direction.
Blue sharks are...blue
Blue on top and snowy white at the bottom; no other shark has that brilliant blue hue.
Sharks can go into a trace
Flip them over, and they enter a trance-like state called 'tonic immobility;’ scientists use this flipping-over technique while working on live sharks.
Sharks reproduce in different ways
They could be oviparous (egg-laying) or viviparous (live-bearing), depending on the species of shark.
Why We Love Kiss a Shark Week
Sharks seem friendlier
Dangerous they might be, but we have new levels of respect and adoration for creatures who have survived five extinction-level events.
We never knew so much about sharks
And every bit of information is very welcome, especially if it helps us save these fish.
There's an awareness about shark conservation
Sharks are a crucial part of biodiversity, they predate us and should be treated as a necessity, not a predator. Spreading awareness can expand our understanding of these creatures, accelerating shark conservation efforts.
Kiss a Shark Week dates
| Year | Date | Day |
|---|---|---|
| 2025 | January 26–February 1 | Sunday–Saturday |
| 2026 | January 25–31 | Sunday–Saturday |
| 2027 | January 24–30 | Sunday–Saturday |
| 2028 | January 23–29 | Sunday–Saturday |
| 2029 | January 21–27 | Sunday–Saturday |
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