- Categories:
- Food & Beverage
- Tags:
- BeverageDrinkingHealthy Food
- Where:
- United States
- Date change rule:
- Every January 15
- Holiday emoji:
- 🫧
National Booch Day bubbles up every January 15, paying tribute to kombucha, the ancient fermented tea. This popular beverage, often called ‘booch,’ is cherished for its tangy flavor and probiotic benefits. Explore new flavors, try brewing your own, or simply enjoy a refreshing glass!
Want to sponsor National Booch Day? Learn how
Expected National Booch Day Deals
As National Booch Day approaches, expect health food stores and specialty beverage retailers to offer promotions on popular kombucha brands. While we await official 2027 promotions, history shows that brands like GT’s Living Foods, Health-Ade, and Kevita often feature discounts on multi-packs or new flavor launches. Keep an eye out for deals at retailers such as Whole Foods Market, Sprouts Farmers Market, and even local cafes that serve kombucha on tap. We will update this page with confirmed live deals as January 15 approaches.
Platform Guide for National Booch Day
Tag @nationaltoday_ and use #NationalBoochDay. Share vibrant photos of your favorite kombucha flavors, homemade brews, or how you incorporate booch into your healthy lifestyle.
TikTok
Tag @www.nationaltoday.com and use #NationalBoochDay. Film a quick video reviewing a new kombucha flavor, demonstrating a DIY kombucha recipe, or sharing the health benefits of your favorite ‘booch.’
Mention National Today (facebook.com/nationaltoday) and use #NationalBoochDay. Share your favorite kombucha brands, ask for recommendations, or post about local events celebrating this fizzy beverage.
National Booch Day Hero
Dr. Michael Roussin
History of National Booch Day
The origins of the tea go as far back as 2737 B.C., when the Chinese Emperor, Shen Nong, discovered the miraculous tea. According to legend, the tea was created by accident. As the story goes, the Emperor was merely boiling water, when a leaf from a wild tree drifted into his pot, furthermore brewing the first tea. The Emperor loved the tea and decided to introduce it to the people around him — and the rest is history. From thereon, the tea spread out to Japan, Russia, and finally the Western world.
The tea was given the name Kombucha after a man named Dr. Kombu brought the beverage to the Japanese Emperor Inyoko during his travels. After the tea became famous, the term “cha” was added to Dr. Kombu’s name. The term “cha,” means “tea” in Japanese. Based on the myths of ancient times, the tea was presumed to give samurais a great deal of energy during battle. When the tea finally reached Europe in 1900, it gained instant popularity due to its rumoured health benefits. For those who haven’t tried the tea, the tea is a unique mixture of sweet and sour. It is also often compared with wine and apple cider. The tea is created from a symbiotic colony of bacteria and yeast (SCOBY).
Once Kombucha reached the U.S., it became a household name. Hence, the beverage brand KeVita saw it as a perfect business opportunity, and decided to launch their brand of Kombucha tea. The National Booch Day was also founded on January 15, 2019, by the same company.
National Booch Day timeline
Emperor Qin Shi Huangdi invents the tea and calls it “The Tea of Immortality.”
Kombucha cures an epidemic in Germany.
The tea is famous in American households and is called “Groovy Tea.”.
PepsiCo purchases kombucha maker, KeVita for $200 million.
How Businesses Can Celebrate National Booch Day
Local businesses can tap into National Booch Day by offering special discounts on kombucha drinks or creating unique kombucha-infused menu items. Cafes and juice bars could host a ‘booch flight’ tasting, while health food stores might feature local kombucha brewers with in-store samples. Wellness centers could promote the health benefits of kombucha through workshops or partnerships with local brands, encouraging customers to embrace this probiotic-rich beverage.
National Booch Day FAQs
When is National Booch Day?
In 2027, National Booch Day is celebrated on Friday, January 15. Kick off your weekend with your favorite fermented beverage and its healthy benefits.
How popular is kombucha?
The global kombucha market is projected to reach significant valuations, driven by increasing consumer awareness of gut health and natural ingredients. Its appeal spans various demographics, from health enthusiasts to those seeking alternatives to sugary sodas.
What is kombucha made of?
The basic recipe for kombucha involves fermenting sweetened tea with a SCOBY, which acts as the starter culture. This process results in a slightly effervescent drink that can then be flavored with fruits, herbs, or spices for a diverse range of tastes.
Is kombucha alcoholic?
While standard kombucha is considered non-alcoholic due to its minimal alcohol content, there are also ‘hard kombuchas’ available. These intentionally fermented versions have higher alcohol percentages, similar to beer, and are marketed as alcoholic beverages.
How to Celebrate National Booch Day
Try kombucha
Have you ever tried Kombucha tea? Now is the time to give it a shot! You can also try out the different flavors of the tea available in the market.
Treat your friends
Take your friends out for some tea and have a relaxing evening out. Kombucha will also help in uplifting your mood.
Watch how kombucha is made
Are you confused about how to make the tea? Use this day to find out exactly how. You can either watch a documentary or visit a place where you can see it created live.
5 Fun Facts You Need To Know About Kombucha
Ingredients of kombucha
Since the tea is fermented, it is also mildly alcoholic.
Only glass containers to brew the tea
Acids in kombucha could leach toxic chemicals from ceramic containers.
Sales in 2014
Kombucha tea sales went over $400 million.
Kombucha allergies in people
These include head and neck pain, or nausea and vomiting, and even jaundice!
Not tea for the young
Health professionals don’t recommend that children below four years drink kombucha.
Why National Booch Day is Important
It promotes the benefits of kombucha
The day promotes the advantages of kombucha tea that has existed for centuries.
It brings together various cultures
The day helps in accepting different cultures and their foods and drinks. For instance, kombucha has its ancestral roots in China.
The day is insightful
The day is informative as it spreads knowledge regarding the tea, its benefits, and its disadvantages if over consumed.
National Booch Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | January 15 | Friday |
| 2028 | January 15 | Saturday |
| 2029 | January 15 | Monday |
| 2030 | January 15 | Tuesday |
| 2031 | January 15 | Wednesday |
Social Media Tips for National Booch Day
Individuals
Creators
Brands