- Categories:
- Special Interest
- Tags:
- EducationalHealthWomen
- Where:
- United States
- Date change rule:
- Every February 19
- Holiday emoji:
- 👁️
National Lash Day arrives every February 19, inviting us to appreciate the subtle yet significant role eyelashes play in both beauty and eye health. From enhancing our gaze to shielding our eyes, lashes deserve proper care and attention. Take time today to pamper your natural lashes, explore new mascaras, or consider the artistry of extensions.
Want to sponsor National Lash Day? Learn how
Expected National Lash Day Deals
As National Lash Day approaches, beauty retailers and brands typically roll out attractive promotions. In 2026, expect major deals on mascara, lash serums, and false eyelashes from popular brands like Maybelline, L’Oréal, and Ardell. Retailers such as Sephora and Ulta Beauty often feature discounts on a wide range of lash-enhancing products, while specialty brands like Grande Cosmetics may offer bundles or gift-with-purchase incentives. Look for local salons, including Amazing Lash Studio, to provide discounts on lash extension services or refills. We will update this page with confirmed live deals as February 19 approaches.
Platform Guide for National Lash Day
Tag @nationaltoday_ and use #NationalLashDay. Share your favorite lash looks, before-and-after photos, or a quick tutorial on applying mascara or false lashes.
TikTok
Tag @www.nationaltoday.com and use #NationalLashDay. Create a viral challenge demonstrating your lash routine, review a new lash product, or share tips for healthy lash growth.
Mention National Today (facebook.com/nationaltoday) and use #NationalLashDay. Host a live Q&A with a lash artist, share polls on lash preferences, or post educational content about lash care.
National Lash Day Hero
Helena Rubinstein
History of National Lash Day
Every February 19 marks National Lash Day. A holiday created by House of Lashes, as a day to “…notice and appreciate both true and false eyelashes for the beauty they add to every look.”
The origin of cosmetics for beautifying eyelashes dates back to 4,000 B.C. when kohl became popular for darkening the eyelids in Ancient Egypt. Modern non-toxic mascara is said to have originated in France in 1913 before it started to take hold in the U.S. years later, with the debut of Maybelline’s mascara whose formula was made of a mix of Vaseline and coal and was developed by its founder, Thomas Williams.
On National Lash Days, everyone is encouraged to take special care of their often negligible eyelashes and flaunt their beauty with a beautiful and luscious pair of lashes.
One interesting fact about our lashes is that they are made up of 97% keratin — the key structural protein found in nails, feathers, horns, and claws. It is also believed that eyelashes grow to an average of over three inches in length, with those closest to the center usually longer than those on the sides of the eyelid. And, that eyelashes on the upper eyelid typically grow fuller than the ones at the bottom; usually, the top would have between 200 to 300, while the bottom, about 100.
It was also recently discovered that our eyelashes typically start growing before birth as an embryo between the 22 and 26 weeks of pregnancy.
National Lash Day timeline
Modern non-toxic mascara, an important eyelash and beauty product, is first developed in France by Eugene Rimmel.
A drug primarily meant for growing eyelashes receives regulatory approval in the U.S.
The development process of eyelashes in the human embryo is first explained.
National Lash Day is initiated by the beauty brand, House of Lashes, to celebrate the beauty and functionality of eyelashes.
How Businesses Can Celebrate National Lash Day
Local beauty businesses, from salons and spas to independent lash technicians, can celebrate National Lash Day by offering special promotions on lash extension services, tinting, or lifts. Consider hosting a ‘Lash Care Masterclass’ to educate clients on proper maintenance and product usage, or run a social media contest for the best client lash transformation. Partner with local makeup artists to offer discounted lash application services with product purchases, encouraging new clients to explore professional lash care.
National Lash Day FAQs
When is National Lash Day?
In 2027, National Lash Day will be observed on Friday, February 19. This end-of-week timing makes it an ideal opportunity to refresh your lash look for the weekend or book a beauty appointment.
How large is the global eyelash market?
Forecasts suggest the global eyelash market will exceed $2.0 billion by 2027, driven by innovations in lash extensions, serums, and mascaras. The continued expansion highlights the enduring popularity of lash-focused beauty products worldwide.
How popular are lash extensions and serums?
The demand for both lash extensions and growth serums is expected to remain strong in 2027, as beauty trends continue to emphasize natural-looking enhancements and personalized beauty solutions. Many consumers value the convenience and transformative effects these products offer.
How do eyelashes protect your eyes?
Beyond their aesthetic appeal, eyelashes play a vital biological role in safeguarding the delicate eye area. Their curved shape and strategic placement effectively trap particles before they can enter the eye, acting like tiny filters to maintain eye health and comfort.
National Lash Day Activities
Treat your eyelashes
As much as eyelashes hold some of the most important functional benefits, they are also known to be negligible by many of us. Their location on a part of the body we rarely like to touch might be why. Commit to pampering your eyelashes with all the best care — like straightening and coloring them, during the holiday as a way to celebrate National Lash day,
Browse catalogs of eyelash care products online
What better way is there to stay up to date and in the loop of how best to care for one’s eyelashes? Read how-to guides, and product descriptions, and specifications to always stay ahead of the curve in eyelash care and celebrate the day.
Show your support on social media
Celebrate your lashes in their most luscious state with a cute selfie on social media. Trigger admiration for their thick and beautiful essence and help people kickstart discussions around eyelashes by posting with #NationalLashDay on social media.
5 Things You Didn’t Know About Lashes
Babies and eyelashes
Babies start growing eyelashes before they are born — between the 22nd and 26th week of pregnancy.
Protector
Eyelashes serve the purpose of protecting our eyes against dirt, germs, and foreign objects.
The effect of aging
According to eye professionals, eyelashes typically thin out as a person gets older.
Lashes can grow very long
The longest eyelashes ever measured were grown by a woman in China and were four inches long.
Regeneration
Eyelashes fall out and are replenished by the body every 150 days on average.
Why We Love National Lash Day
It brings awareness of their function
The main purpose of our eyelashes is to protect our eyes against dirt, germs, and foreign objects. Since this part of their use is often forgotten, National Lash Day serves as a reminder to bring people’s attention to this important function.
It helps us learn about eyelash care
Another reason for having a day set aside to celebrate lashes is that it forces us to learn how to care for them properly. Aside from their primary function, eyelashes are an essential part of good looks, beauty, and makeup. So, more often than not, even when this is not apparent, we usually want to learn how to take good care of them.
To make an informed beauty product decision
The fashion and beauty product industry goes through an endless controversy cycle when products are set to launch. In the past, there have been reports of animal abuse from testing beauty products on animals to measure the potential effect on humans. Although there are now global policies against animal testing of beauty products, the practice still exists. Searching through catalogs of eyelash-care products online, and reading their description will help you identify those that are unethically made.
National Lash Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | February 19 | Friday |
| 2028 | February 19 | Saturday |
| 2029 | February 19 | Monday |
| 2030 | February 19 | Tuesday |
| 2031 | February 19 | Wednesday |
Social Media Tips for National Lash Day
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