- Categories:
- Food & Beverage
- Tags:
- Cheese
- Where:
- United States
- Date change rule:
- Every January 2
- Holiday emoji:
- 🧀
Swiss Cheese Day celebrates the beloved, holey, and nutty cheese every January 2. Originating from the Emmental region of Switzerland, this medium-hard yellow cheese is famous for its distinctive ‘eyes’ and mild, savory taste. Discover new recipes, explore different varieties, and share your favorite Swiss cheese pairings with friends and family!
Want to sponsor Swiss Cheese Day? Learn how
Expected Swiss Cheese Day Deals
While we await official 2027 promotions to drop, history shows that Swiss Cheese Day often brings delightful deals from delis and grocery stores. Look for discounts on sliced Swiss at your local supermarket, with brands like Boar’s Head and Kraft frequently offering promotions. Specialty cheese shops, such as those stocking Emmi Roth products, might feature tasting events or bundles with other Swiss delicacies. Sandwich chains like Subway or local delis could offer Swiss cheese upgrades or limited-time sandwiches featuring the iconic cheese. Even artisan producers like Roth Cheese might highlight their Swiss-style offerings. Keep an eye out for online retailers specializing in gourmet foods, such as Murray’s Cheese, for potential discounts on imported Emmentaler AOP. We will update this page with confirmed live deals as January 2 approaches.
Platform Guide for Swiss Cheese Day
TikTok
Tag @www.nationaltoday.com and use #SwissCheeseDay. Film a creative recipe featuring Swiss cheese, from fondues to gourmet sandwiches.
Tag @nationaltoday_ and use #SwissCheeseDay. Share visually appealing photos of your favorite Swiss cheese dishes or a beautiful cheese board.
Mention National Today (facebook.com/nationaltoday) and use #SwissCheeseDay. Ask your community for their top Swiss cheese pairing ideas or favorite brands.
Swiss Cheese Day Hero
Jakob Käser
History of Swiss Cheese Day
Swiss cheese as we know it was first manufactured in the 1300s in the West Central Region of Switzerland, also known as the Emmental area. This is why Swiss Cheese is also known as Emmental cheese. In fact, if you ever go to Europe and want some Swiss cheese, you’d have to ask for Emmental cheese, or you’d only get blank stares.
Since the 1300s, the Emmental area has remained great for pastures on which local farmers graze their cattle. The milk obtained from these cows is used to produce the Swiss cheese we all know and love today. Farmers in Emmental don’t keep more than 20 cows at a time so that they can take care of them more thoroughly. Over time, cheese has become synonymous with Emmental. Around the 1800s, the first Swiss cheese diaries made their way out of Switzerland and into the world. Today, Swiss cheese is available throughout the world, but the best of them can still be found in the plains of Emmental, where farmers carefully select their cows’ diet to get the best flavor of the cheese.
The origin of cheese actually predates recorded history, making it an ancient food. The earliest records of cheese-making date back to 5500 B.C. in what is now Poland. Archeologists have even found evidence of Egyptian cheese dating back to 2000 B.C. No one is sure who first thought to turn milk into cheese, but we’re certainly thankful for them. If you believe the ancient Greeks, the culture god Aristaeus was the first to discover cheese. The story goes that he learned how to make milk into cheese from some nymphs. That might explain why cheese tastes so heavenly and decadent.
Swiss Cheese Day timeline
Lucius Junius Moderatus Columella, a prominent writer of agriculture in the Roman Empire, details the cheese-making process in his book “De Re Rustica.”
Switzerland establishes the very first factory for the industrial production of cheese.
Swiss immigrants move to Wisconsin, bringing Swiss cheese with them.
The Guggisberg Cheese Company develops the variety of American Swiss cheese known as Baby Swiss.
How Businesses Can Celebrate Swiss Cheese Day
Local delis and restaurants can celebrate Swiss Cheese Day by featuring special sandwiches, fondues, or gourmet cheese boards highlighting various Swiss cheese types. Specialty food stores could offer tasting stations with different Emmentaler, Gruyère, and Appenzeller varieties, educating customers on their unique flavors and origins. Bakeries might incorporate Swiss cheese into savory pastries or breads, while wineries could suggest perfect pairings for a Swiss cheese platter. Consider running a ‘Swiss Cheese Trivia’ contest for customers to engage and win prizes.
Swiss Cheese Day FAQs
When is Swiss Cheese Day?
In 2027, Swiss Cheese Day is observed on Saturday, January 2, providing a relaxed weekend opportunity to indulge in all things Swiss cheese. Plan a cheese-themed gathering or experiment with new recipes.
How many types of 'Swiss cheese' are there?
Beyond the well-known Emmentaler, the ‘Swiss cheese’ family encompasses a diverse range of over 450 distinct cheeses made in Switzerland. These include hard, semi-hard, and soft varieties, each with unique regional traditions and production methods that contribute to their individual character.
How popular is Swiss cheese in the U.S.?
In the U.S., Swiss cheese holds a strong position in the dairy market, valued for its versatility and mild, nutty taste. It’s a staple in many American households, with consumption figures indicating its enduring appeal for everything from classic Reuben sandwiches to gourmet cheese boards.
What gives Swiss cheese its holes (eyes)?
Swiss cheese’s iconic holes, or ‘eyes,’ are a natural result of fermentation. As the cheese matures, *Propionibacterium freudenreichii* bacteria consume lactic acid and release carbon dioxide gas. These gas bubbles become trapped within the cheese, forming the characteristic round openings.
How to Celebrate Swiss Cheese Day
Eat some original Swiss cheese
Everyone needs to taste Swiss cheese that was actually made in Switzerland at least once in their life. Travel to the Emmental region of Switzerland and get yourself a nice block of cheese.
Make something with it
There are a thousand and one things you can make with Swiss cheese, from cheese rolls to casseroles to the infamous Chicken Cordon Bleu. Fire up the heat and get the cheese melting for a tasty cheesy meal on Swiss Cheese Day.
Make some cheese
It might sound difficult, but anyone can make cheese. The most challenging ingredient to get might be the propionibacteria, but you can buy that online for less than $20. There are many cheese-making recipes you can follow to make your own creamy block of cheese.
5 Facts About Swiss Cheese
It’s a little human
The bacteria that make human beings stink up is so closely related to the bacteria responsible for stinky cheeses that some poor mosquitoes even mistake cheese for human flesh.
Larger eyes, tastier cheese
Swiss cheese with larger holes (or eyes) enjoys a more extended fermentation period, so they generally have a more pronounced flavor.
Great news for the lactose intolerant
There are some variants of Swiss Cheese, such as Emmentaler, that don’t contain any lactose.
Germans eat most of it
Germany consumes almost half of all the Swiss Cheese in the world, leaving the rest of us to battle over the remaining measly 50%.
Many choices to pick from
There are over 450 different varieties of cheese produced in Switzerland, so no matter how you like your cheese, you’re sure to find it among the Swiss.
Why We Love Swiss Cheese Day
It reminds us of our childhood
Most of us have probably heard the story about cheese from “the man in the moon.” Swiss Cheese Day reminds us of when we believed the moon was made of Swiss cheese – wouldn’t that be tasty? – because of its holes.
It’s healthy
Swiss Cheese is 100% organic, which means it’s not just great for your taste buds, but for your body too. It contains no artificial additives, so you can be sure you’re tasting Mother Earth’s nutrients and nothing else.
Anyone can participate
It doesn’t matter where you are. You can celebrate Swiss Cheese Day as long as you have a nice creamy block of Swiss Cheese with you. Swiss Cheese certainly doesn’t discriminate – it’s food for all races and ages.
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