Rose Day – Feb. 7, 2027

Rose Day
Categories:
Tags:
AppreciationCulturalLove
Where:
United States
Date change rule:
Every February 7
Holiday emoji:
🌹

Rose Day marks the beginning of Valentine’s week every February 7. This romantic day is dedicated to expressing love and affection by gifting beautiful roses. Surprise your special someone with a thoughtful bouquet, learn the language of rose colors, or simply enjoy the beauty of these timeless flowers.

Want to sponsor Rose Day? Learn how

Expected Rose Day Deals

As Rose Day 2027 approaches, expect florists and gift retailers to roll out special promotions, building on previous years’ trends. Look for deals from major flower delivery services like 1-800-Flowers, FTD, and Teleflora, offering discounts on classic red roses and mixed bouquets. Local flower shops and markets will also feature unique arrangements. Beyond blooms, anticipate offers from brands like Godiva Chocolatier for chocolate pairings, Kay Jewelers for rose-themed or rose gold jewelry, and specialty gift boxes from retailers such as Harry & David. We will update this page with confirmed live deals as February 7 approaches.

Platform Guide for Rose Day

Instagram

Tag @nationaltoday_ and use #RoseDay. Share stunning photos of your rose arrangements, romantic gestures, or favorite rose gardens.

TikTok

Tag @www.nationaltoday.com and use #RoseDay. Create short videos showcasing DIY rose crafts, unboxing bouquets, or sharing heartfelt messages with roses.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #RoseDay. Post about your Rose Day celebrations, share stories of gifting roses, or organize a virtual rose exchange.

Social Media Tips for Rose Day

Individuals

Gift a rose to a loved one, friend, or family member to express your feelings. Consider the color meaning to convey a specific message, from passionate love to friendship.

Creators

Produce content on the symbolism of different rose colors, create a guide to choosing the perfect bouquet, or share a tutorial on preserving roses.

Brands

Run a 'Share Your Rose Story' contest, offering discounts on floral arrangements or related products. Partner with local florists for a co-branded giveaway.

Top Brands for Rose Day

  1. 1-800-Flowers

    Founded in 1976 by Jim McCann, 1-800-Flowers.com is a leading floral and gourmet food gift retailer. The company offers a wide selection of fresh flowers, plants, and gifts for all occasions, making it a go-to for romantic gestures like Rose Day.

  2. FTD

    Florists' Transworld Delivery (FTD) was founded in 1910 and is one of the largest floral wire services in the world. FTD connects customers with local florists to deliver fresh flowers and gifts, playing a significant role in holiday floral sales.

  3. Teleflora

    Teleflora, established in 1939, is a floral service that partners with local florists to hand-arrange and hand-deliver bouquets. Their extensive network ensures fresh, beautiful roses are available for Rose Day celebrations across the country.

  4. ProFlowers

    Launched in 1998, ProFlowers is an online flower delivery service known for its fresh, long-lasting flowers shipped directly from growers. They offer a variety of roses, making them a popular choice for expressing affection on Rose Day.

  5. Godiva Chocolatier

    Founded in Belgium in 1926, Godiva is a premium chocolate maker renowned for its luxurious confections. Often paired with roses, Godiva chocolates are a classic gift for romantic holidays like Rose Day and Valentine's Day.

  6. Kay Jewelers

    Established in 1916, Kay Jewelers is one of the largest jewelry retailers in the United States. They offer a wide range of jewelry, including rose-themed designs and rose gold pieces, perfect for a lasting Rose Day gift.

  7. The Bouqs Co.

    The Bouqs Co., founded in 2012, is an online flower retailer focused on sustainable sourcing and farm-to-table delivery. They offer unique rose varieties and subscription services, appealing to those seeking ethically sourced blooms for Rose Day.

Rose Day Hero

Empress Josephine Bonaparte

Empress Josephine Bonaparte (1763–1814), wife of Napoleon I, was a passionate botanist and horticulturist. She established a magnificent rose garden at her Château de Malmaison, near Paris, collecting over 250 varieties of roses. Her garden and patronage significantly popularized roses in Europe, influencing their cultural status as symbols of beauty and romance. Her dedication to roses helped solidify their place in art, literature, and romantic traditions worldwide.

History of Rose Day

When it comes to how Rose Day began, little information is known. There’s no way of knowing who came up with the idea to celebrate the day, but we know why we celebrate it. Rose Day forms part of the celebrations of Valentine’s week. However, the history behind the red rose is long and interesting.

The earliest records of rose cultivation date back almost 5,000 years, and indicate that the flower was first cultivated in the Far East. Rose cultivation started in China but soon they were also being cultivated in Rome and Greece.

It is thought that roses were seen as a luxurious plant and were distributed among the rich who would then give them to artists to inspire them. Eventually, roses also found their way into the medicine of the time. Roses went from being the symbols of hope, peace, and love to a symbol of war. In England during the 15th century, roses were used to represent their army.

Even though the rose had a bloody history, it is celebrated as a flower representing love and companionship today. Even though the world is obsessed with automation, technology, and being online, days that celebrate romance will always hold a special place in the hearts of all. Whether it’s Valentine’s Day or Rose Day, you should try to make things as special and wonderful as you can for your loved ones — and a rose is the perfect way to communicate your deepest feelings. Roses really are an international symbol of love. It doesn’t matter where in the world you may be, if you present a loved one with a rose, you are conveying a message of love.

Rose Day timeline

35 Million Years Ago
Roses Appear

According to fossil evidence, the rose is 35 million years old.

500 B.C.
Roses Are Cultivated

The Chinese start cultivating roses.

1830s
Tea Roses

Tea roses gain popularity as the rich start using them as decorations.

1980s
New Roses Are Launched

Botanists experiment with rose cultivation and a new variety is launched almost every year.

How Businesses Can Celebrate Rose Day

Local businesses can embrace Rose Day by offering special promotions and experiences. Florists can host workshops on rose arrangement or create limited-edition ‘Rose Day’ bouquets. Restaurants might feature rose-infused cocktails or desserts, creating a romantic ambiance for couples. Gift shops can curate collections of rose-themed gifts, from scented candles to jewelry. Even small cafes can offer a free rose with every coffee purchase, spreading joy and encouraging local engagement on this affectionate day.

Rose Day FAQs

When is Rose Day?

In 2027, Rose Day is observed on Sunday, February 7, providing a relaxed day for gifting roses and setting a loving tone for the week ahead.

How many roses are sold for Valentine's Day and related holidays?

The demand for roses peaks significantly in early February, with florists and retailers preparing for a surge in sales. Approximately one-third of all cut flowers purchased throughout the year are bought for Valentine’s Day, highlighting the rose’s enduring popularity.

What is the significance of Rose Day?

This day acts as a prelude to the broader Valentine’s celebrations, allowing individuals to convey unspoken feelings and deepen connections. It emphasizes the beauty and symbolic power of roses in communicating a range of emotions.

What do different rose colors symbolize?

The language of roses allows for nuanced expressions of emotion. Beyond the popular red for romance, blue roses imply mystery, and multi-colored bouquets can blend several sentiments, making your Rose Day message truly unique.

Rose Day Activities

  1. Gift a rose

    Gift a rose to someone you love on Rose Day. Roses are available in a variety of colors and sizes, so you have endless options.

  2. Plant a rose

    If you plant a rose on Rose Day, you will get to enjoy its sweet fragrance all year round. Plant your favorite variety and watch the buds bloom.

  3. Treat yourself to something rose-flavored

    Rose is a popular flavor in desserts, ice creams, and drinks. Treat yourself to your favorite rose-flavored delicacy.

5 Facts About Roses That Will Blow Your Mind

  1. Roses come in endless varieties

    There are over 300 species of roses.

  2. Rose plants live long

    They live for almost 35 years with proper care.

  3. Rose oil is precious

    It takes 2,000 roses to extract just 1 gram of rose oil.

  4. The oldest living rose is 1,000 years old

    It grows on a wall on the Hildesheim Cathedral in Germany.

  5. National floral emblem of the U.S.

    President Ronald Reagan officially declared the rose as the national flower in 1986.

Why We Love Rose Day

  1. It’s a day to express love

    Rose Day is a day to express love and everything that is left unsaid. The day celebrates love and companionship.

  2. It’s a celebration of a cultural icon

    A rose is more than a flower — for centuries it has inspired artists, poets, and painters. Rose Day also celebrates the cultural significance of the flower.

  3. It puts your gardening skills to the test

    Rose Day is also the day to put your gardening skills to the test. Tend to your rose bushes or plant some new ones.

Rose Day dates

Year Date Day
2027 February 7 Sunday
2028 February 7 Monday
2029 February 7 Wednesday
2030 February 7 Thursday
2031 February 7 Friday