National Blonde Brownie Day – Jan. 22, 2027

National Blonde Brownie Day
Categories:
Tags:
DessertFood
Where:
United States
Date change rule:
Every January 22
Holiday emoji:
🍪

National Blonde Brownie Day arrives every January 22, celebrating the delightful bar that swaps cocoa for brown sugar. These chewy, butterscotch-flavored treats are perfect for any occasion, offering a lighter alternative to traditional brownies. Bake a batch, share with friends, or seek out your favorite local bakery’s rendition.

Want to sponsor National Blonde Brownie Day? Learn how

Expected National Blonde Brownie Day Deals

While we await official 2027 promotions, history shows that National Blonde Brownie Day often brings sweet deals from bakeries and dessert chains. Expect special offers from places like Panera Bread, known for their baked goods, or local patisseries. Grocery stores such as Whole Foods Market and Kroger might feature discounts on baking ingredients like brown sugar and vanilla, or offer ready-made blondies in their bakery sections. Specialty dessert shops like Insomnia Cookies could introduce limited-time blondie flavors or combo deals. Even coffee shops like Starbucks and Dunkin’ might highlight blondie-inspired treats or pair them with beverage purchases. We will update this page with confirmed live deals as January 22 approaches.

Platform Guide for National Blonde Brownie Day

Instagram

Tag @nationaltoday_ and use #BlondeBrownieDay. Share your favorite blondie recipes, baking fails, or beautifully plated creations.

TikTok

Tag @www.nationaltoday.com and use #BlondeBrownieDay. Film a quick recipe tutorial, a taste test of store-bought blondies, or a ‘day in the life of a blondie baker’ short.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #BlondeBrownieDay. Share photos of your homemade blondies or ask for local bakery recommendations.

Social Media Tips for National Blonde Brownie Day

Individuals

Bake a batch of your favorite blondies to share with family or coworkers. Experiment with mix-ins like white chocolate chips, nuts, or toffee bits.

Creators

Host a 'Blondie Bake-Off' challenge on your channel, inviting followers to share their best recipes. Feature unique flavor combinations or gluten-free alternatives.

Brands

Run a 'Best Blondie Recipe' contest, encouraging customers to submit their creations for a chance to win prizes. Partner with a local bakery for a special Blonde Brownie Day collaboration.

Top Brands for National Blonde Brownie Day

  1. Ghirardelli

    Founded in 1852 in San Francisco, California, Ghirardelli is one of the oldest chocolate companies in the United States. While famous for its chocolate, Ghirardelli also produces premium baking mixes, including those for brownies and blondies, making it a staple for home bakers.

  2. King Arthur Baking Company

    Established in 1790 in Norwich, Vermont, King Arthur Baking Company is America's oldest flour company. They offer a wide range of baking ingredients, recipes, and resources, making them a go-to for high-quality flours and expert baking advice for delicious blondies.

  3. Betty Crocker

    A fictional persona created by General Mills in 1921, Betty Crocker represents a trusted source for home baking. Her brand offers popular baking mixes, including convenient options for creating delicious blondies with ease.

  4. Nestlé Toll House

    Originating with Ruth Graves Wakefield's invention of the chocolate chip cookie in the 1930s at the Toll House Inn, Nestlé Toll House is synonymous with baking. They provide a variety of baking ingredients, including chocolate chips and other mix-ins perfect for enhancing blondie recipes.

  5. Panera Bread

    Founded in 1987 in Kirkwood, Missouri, Panera Bread is a popular bakery-cafe chain known for its fresh bread, sandwiches, and baked goods. They often feature a variety of sweet treats, making them a potential spot to find delicious blondies or similar bar cookies.

  6. Williams-Sonoma

    Founded in 1956 in Sonoma, California, Williams-Sonoma is a leading retailer of high-quality kitchenware and gourmet food products. They offer premium baking tools, ingredients, and mixes that elevate the experience of making homemade blondies.

  7. Trader Joe's

    Founded in 1967 in Pasadena, California, Trader Joe's is a popular grocery chain known for its unique and affordable specialty food items. They often carry a variety of pre-made baked goods and unique baking ingredients that are perfect for celebrating National Blonde Brownie Day.

National Blonde Brownie Day Hero

Fannie Farmer

Fannie Farmer (1857-1915) was an American culinary expert whose 1896 'Boston Cooking-School Cook Book' popularized standard measurements in recipes. While not the inventor of the blondie, her influential cookbook included one of the earliest published recipes for brownies, laying the groundwork for many variations, including the beloved blonde brownie.

National Blonde Brownie Day timeline

1896
First Recipe

The first recipe for brownies did not include chocolate and was published by Fannie Farmer.

1906
Heavenly Chocolate

Chocolate was added into the ingredients of the brownie recipe.

1900s
Blonde Brownies

The original chocolate-less brownie became known as ‘blonde brownies.’

1950s
Increased Popularity

Blonde Brownies rose to popularity as an alternative to typical chocolate brownies.

How Businesses Can Celebrate National Blonde Brownie Day

Local bakeries and cafes can celebrate National Blonde Brownie Day by offering special blondie flavors or discounts. Consider a ‘build-your-own blondie’ bar with various toppings, or pair blondies with coffee specials. Grocery stores can create eye-catching displays of baking ingredients like brown sugar, vanilla, and white chocolate chips, alongside easy blondie recipe cards. Even non-food businesses can join in by offering blondies as a treat for customers or employees.

National Blonde Brownie Day FAQs

When is National Blonde Brownie Day?

In 2027, National Blonde Brownie Day will be observed on Friday, January 22, making it an ideal way to kick off the weekend with a sweet, chewy bar. Get ready to bake or buy your favorite blondies.

What's the difference between a brownie and a blondie?

While both are chewy, bar-shaped baked goods, blondies are essentially the vanilla counterpart to a chocolate brownie. Blondies typically get their distinct flavor from brown sugar, vanilla, and butter, often complemented by mix-ins like white chocolate or nuts, while brownies are defined by their intense chocolate content.

How popular are blondies?

While perhaps not as universally famous as the classic brownie, blondies maintain a strong following, especially in the baking community. Online searches for ‘blondie recipes’ consistently show high interest, indicating a dedicated fan base for this versatile bar cookie.

Who invented the blondie?

The exact origins of the blondie are somewhat murky, but they are generally understood to have emerged as a natural progression from the brownie. Early cookbooks from the 1900s started featuring recipes for ‘butterscotch brownies’ or ‘white brownies,’ which are essentially what we now call blondies.

National Blonde Brownie Day Activities

  1. Stuff your face

    Use National Blonde Brownie Day to indulge in every kind of blondie you can get your hans on. Take a tour of local bakeries and coffee shops and sample their blondie offerings. Do you like toffee chip mix-ins? Walnuts, coconut pieces? Or do you prefer the classic? Find your favorites.

  2. Share your blondies

    Spread the word that today is National Blonde Brownie Day by sharing blondies with your friends and family! Bake some blondies to bring to work, or stop by the baker to bring a batch to school. Want to keep your blondies for yourself? We get it, but make sure to post your most scrumptious pictures on social media to inspire your friends to get out there and eat a few themselves.

  3. Blondie bake-off

    Have a pot-luck where everyone brings the same thing — their own versions of blondies! With chocolate chips or without? With nuts or without? With icing or without? Taste a variety of flavors, and see which of your friends is the best blondie baker of them all.

Why We Love National Blonde Brownie Day

  1. Rumor has it that blondies actually pre-date brownies

    Widespread availability of chocolate and cocoa powder is a recent phenomenon, but brown sugar has been around for a long time. In fact, one of the first widely-published brownie recipes came out in 1896—and contained no chocolate. Could it be that blondies are the original brownies? This changes everything.

  2. They show you that you don't need chocolate to have a good time

    As difficult as this is to believe, there are some people out there who don't like chocolate (or worse, are allergic to it). What happens when you want a non-chocolate mid-day treat that is more substantial than a cookie, but not as fussy as a cupcake? The blondie has got you covered, and deliciously to boot.

  3. They make the chocolate chips taste better

    Let's admit it, sometimes you lose the taste of the chocolate chip if it is in a brownie. In a blondie, however, if you mix-in chocolate chips, those chips really pop. The smooth butterscotch flavor of the blondie allows the chocolate chip to do its thing (just like a great dance partner).

National Blonde Brownie Day dates

Year Date Day
2027 January 22 Friday
2028 January 22 Saturday
2029 January 22 Monday
2030 January 22 Tuesday
2031 January 22 Wednesday