National Margarita Day – Feb. 22, 2027

National Margarita Day
Categories:
Tags:
CocktailLiquor
Where:
United States
Date change rule:
Every February 22
Holiday emoji:
🍹

National Margarita Day arrives every February 22, inviting everyone to raise a glass to the beloved tequila-based cocktail. This festive day is the perfect excuse to mix up a classic, experiment with new flavors, or enjoy a refreshing drink with friends. Grab your shaker, salt the rim, and get ready to celebrate!

Want to sponsor National Margarita Day? Learn how

Expected National Margarita Day Deals

While we wait for official 2027 promotions to drop, history shows that National Margarita Day brings fantastic deals from major chains. Expect places like Chili’s, On The Border, and Applebee’s to offer discounted margaritas, special flavors, or even buy-one-get-one deals. Retailers such as Total Wine & More and BevMo! often feature sales on tequila, triple sec, and margarita mixes. Look for grocery stores like Kroger and Walmart to have promotions on fresh limes and cocktail salt. We will update this page with confirmed live deals as February 22 approaches.

Platform Guide for National Margarita Day

TikTok

Tag @www.nationaltoday.com and use #NationalMargaritaDay. Film yourself making a unique margarita recipe or trying a new flavor combination.

Instagram

Tag @nationaltoday_ and use #NationalMargaritaDay. Share vibrant photos of your perfectly garnished margaritas or a festive gathering.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalMargaritaDay. Post about your favorite local spot for margaritas and invite friends to join you.

Social Media Tips for National Margarita Day

Individuals

Host a virtual or in-person margarita tasting with friends, exploring different tequila types and flavor infusions. Share your favorite recipe online.

Creators

Produce a 'Margarita Masterclass' video, demonstrating essential techniques, glassware choices, and how to create a balanced, delicious drink from scratch.

Brands

Launch a 'Best Margarita' contest, inviting customers to submit their signature recipes for a chance to win prizes or be featured on your social channels.

Top Brands for National Margarita Day

  1. Patrón

    Founded in 1989 in Jalisco, Mexico, Patrón Tequila is renowned for its handcrafted, ultra-premium tequila. It's a favorite for classic margaritas, known for its smooth finish and distinct agave flavor.

  2. Jose Cuervo

    With a history dating back to 1795, Jose Cuervo is the oldest and best-selling tequila brand in the world. It's a staple for margaritas, offering a range from traditional blancos to aged añejos.

  3. Cointreau

    Created in 1875 in Angers, France, Cointreau is an iconic orange liqueur and a key ingredient in many classic cocktails, including the original margarita. Its balanced sweetness and citrus notes are essential.

  4. Mr & Mrs T

    Founded in 1960, Mr & Mrs T is a popular brand for ready-to-use cocktail mixes, including their classic margarita mix. It offers convenience for home bartenders looking for a quick and easy margarita.

  5. Chili's

    Established in 1975 in Dallas, Texas, Chili's Grill & Bar is a casual dining chain famous for its extensive menu of Tex-Mex favorites and, notably, its wide selection of margaritas, often featuring seasonal specials.

  6. On The Border

    Founded in 1982 in Dallas, Texas, On The Border Mexican Grill & Cantina is known for its vibrant atmosphere and fresh, authentic Mexican food. Their margaritas, especially the 'Borderita,' are a signature offering.

  7. Libbey

    Tracing its roots to 1818, Libbey Inc. is a leading producer of glassware for both commercial and retail use. They offer a wide array of margarita glasses, from traditional coupes to stemmed designs, perfect for any celebration.

National Margarita Day Hero

Margaret Sames

Margaret Sames, a Dallas socialite, is often credited with inventing the margarita in 1948 at her Acapulco vacation home. She reportedly mixed tequila, Cointreau, and fresh lime juice for her guests, serving it in a salt-rimmed glass. Her creation quickly became a hit among her high-profile friends, solidifying its place in cocktail history.

History of National Margarita Day

The earliest occurrence of the famed cocktail was in 1938 by the father of the drink Carlos “Danny” Herrera. He made it in his restaurant located in Baja California, for a famous customer named Marjorie King, a dancer on the hit American theatrical broadway “Ziegfeld follies” because she was allergic to spirits but not tequila — and just like that our beloved drink was born.

The problem is, Herrera isn’t the only person to claim to be the OG margarita maker. One of them was Francisco “Pancho” Morales who was a bartender in Mexico, who first mixed the cocktail in 1942 in Juárez, Mexico and then left to become a US citizen and work as a milkman for 25 years. He has the backing of the official Mexican newspaper — Notimex.

The wildest story is this last one. Margarita Sames, a Dallas “higher class” citizen, believed she created the drink in her vacation home for her guests in Acapulco, Mexico in 1948. Tommy Hilton (yes… that Hilton) who was friends with Margarita attended the party, and then brought it back to his hotel chains and put it on the menu. But before he could even breath, Jose Cuervo, of the famous tequila brand, claimed he was already running ad campaigns for the drink in 1945, with the catchphrase, “Margarita: It’s more than a girl’s name.” Regardless of where the drink was first made, one thing is for certain — everyone was having fun.

Thankfully, margaritas come in a ton of different varieties, it’s not a surprise why 76% of Americans enjoy a nice margarita. From strawberry and peach to mango and berry, to slightly stronger drinks with beer, to even having healthier versions like skinny margaritas and sportier cocktails (just swap out the triple sec for a Gatorade). It doesn’t matter if you’re at a bar, at home on the sofa or just finished an important meeting; grab the nearest fruit, tequila, triple sec and mix that baby up to the rhythm of “one tequila, two tequila, three tequila, floor”. But do drink responsibly, too much tequila has been known T’kill’ya!

National Margarita Day timeline

1000 BC
First alcoholic drink from Agave.

The first alcoholic drink from Agave is produced by the Aztecs, the indigenous people of Mexico.

1500s
The first tequila drink in modern times.

After the Spanish ran out of their own brandy, they started to distill agave to produce tequila.

1938
The creation of the margarita.

Carlos “Danny” Herrera honors a customer by giving her the first-ever margarita.

1953
Esquire falls in love with margaritas

On the December issue, the margarita was named drink of the month.

How Businesses Can Celebrate National Margarita Day

Local bars and restaurants can truly shine on National Margarita Day by offering special discounts on their signature margaritas or introducing limited-edition flavors. Consider hosting a ‘Margarita Flight’ tasting, allowing customers to sample several unique concoctions. Retailers can create themed displays with tequila, mixers, and glassware, perhaps even offering bundles for home margarita kits. Food trucks could partner with local breweries or distilleries for a pop-up event featuring gourmet tacos and craft margaritas. Encourage customers to share their experiences on social media using #NationalMargaritaDay.

National Margarita Day - Survey Results

Survey done by one of the top New York PR Firms:

National Margarita Day By Numbers

1937 – the year when the margarita was first mentioned in print.

185,000 – the number of margaritas consumed per hour by Americans in 2008. 

8,500 gallons – the serving of the largest margarita in the world.

300 hours – the time it took to create the largest margarita in the world.

$120 – the price of the world’s most expensive margarita.

$30,00 – the price of a margarita that came with a pair of diamond earrings. 

56% – the percentage of US consumers who pick the margarita as their top drink of choice.

$9.49 – the average price drinkers are prepared to pay for a margarita. 

2019 – the year when the margarita was America’s favorite cocktail.

44% – the percentage of people who enjoy tequila as the base for cocktails.

National Margarita Day FAQs

When is National Margarita Day?

In 2027, National Margarita Day is observed on Monday, February 22, offering a spirited start to the week. It’s an ideal opportunity to unwind with a refreshing drink after work.

How many margaritas are consumed annually?

The popularity of margaritas continues to soar, with estimates indicating that over 185,000 margaritas are ordered every hour in the U.S. alone. This makes it the top-selling cocktail in many establishments, especially during warmer months.

What is the most popular margarita flavor?

While traditional lime holds its ground, strawberry and mango margaritas consistently rank high among flavored options. These fruity variations offer a delightful twist, especially during spring and summer seasons, appealing to those seeking a sweeter profile.

What are the key ingredients in a classic margarita?

Beyond the foundational tequila, lime juice, and orange liqueur, the quality of each component significantly impacts the final taste. Many connoisseurs emphasize using 100% agave tequila and freshly squeezed lime juice for the most authentic and vibrant flavor profile.

National Margarita Day Activities

  1. Make it a margarita night

    No better way to celebrate National Margarita Day than with a margarita night! Get out the blender, grab a bag of ice on the way home, and get blending and shaking! Challenge your friends to bring creative mix-ins, like mango or lychee.

  2. Pair Tacos and margaritas, a match made in heaven

    Head to your favorite Mexican restaurant to enjoy one of the great pairings, tacos and margaritas. Invite your friends, your neighbors, your co-workers, your boss, your enemies, even. With margaritas and tacos, it’ll be a party.

  3. Tour de tequila

    The tequila makes the margarita. Invite some friends over and have them each bring a different bottle of tequila for a tequila tasting night. Enjoy the different flavors each tequila brings to the margaritas.

5 Facts About Margaritas That Will Blow Your Mind

  1. World record largest margarita

    The largest margarita glass is made in Las Vegas. It took 300 hours and 60 people to finish it.

  2. World’s expensive margarita

    At $64,360.25, you’ll get a diamond and the most luxurious cocktail margarita.

  3. Record margarita consumption in America

    In 2008, 185,000 margaritas per hour were being consumed in America.

  4. Record high imports of tequila

    America’s love for margarita forced it to bring in 38.21 million gallons.

  5. World Margarita Championship

    Renowned bartenders from Tucson come together to compete for the best margarita.

Why We Love National Margarita Day

  1. They bring the fun

    The drink in your hand can say a lot about you, and when that drink is a margarita, it says, “I’m fun!” In a recent National Today study, respondents reported that both male and female margarita-drinkers seem more “energetic and outgoing.” Bartender, margaritas for everyone!

  2. They are delicious

    Smooth tequila, sweet triple sec, fresh lime, the surprising hint of salt on the rim — margaritas are truly a delight for the taste buds. And with so many varieties of tequila, fruits, and sweeteners to choose from, we are looking forward to being surprised and delighted by new margarita flavors for many happy hours to come.

  3. Blended or on the rocks?

    A blended margarita is like an alcoholic Slurpee, but then you do have to deal with the brain freeze factor. A margarita on the rocks is liquid and refreshing, but does leave you licking ice cubes to get to the very last drop. It’s a conundrum and a well-worn battle at the bar: which is better, blended or on the rocks? Will we ever know the answer? Guess we’ll just have to keep drinking to find out.

National Margarita Day dates

Year Date Day
2027 February 22 Monday
2028 February 22 Tuesday
2029 February 22 Thursday
2030 February 22 Friday
2031 February 22 Saturday

Let’s get social

Here are some special hashtags for the day.

#NationalMargaritaDay #MargaritaDay #MargaritaFest #MargaritaCocktail #MargaritaMonday #NationalMargaritaDay2021 #MargaritaLovers #MargaritaParty