Share a Hug Day

Categories:: Relationship
Tags:: Family Friendship Mental Health
Where:: United States
Date change rule:: Every July 30
Holiday emoji:: 🫂

Share a Hug Day arrives every July 30, inviting everyone to connect with loved ones through the simple, powerful act of a hug. This day highlights the profound benefits of physical affection for emotional and mental well-being. Reach out to friends, family, and even pets to share a comforting embrace today.

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Expected Share a Hug Day Deals

Share a Hug Day often inspires community-focused initiatives rather than traditional sales events. Look for local mental health organizations and community centers to promote awareness campaigns around the benefits of human connection. Some wellness brands might partner with charities, offering donation matches or special comfort-themed products where a portion of proceeds supports mental health. Local businesses like coffee shops or bakeries might encourage acts of kindness or offer small gestures of warmth to customers. We will update this page with confirmed live activations as July 30 approaches.

Platform Guide for Share a Hug Day

Instagram

Tag @nationaltoday_ and use #ShareAHugDay. Share photos or reels of heartfelt hugs (with consent!) or creative ways you’re spreading warmth.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #ShareAHugDay. Post about the mental health benefits of hugging and encourage your community to share their experiences.

X/Twitter

Mention @NatlToday and use #ShareAHugDay. Share quick facts about the science of hugging and challenge followers to share a hug with someone who needs it.

Share a Hug Day Hero

Dr. Tiffany Field

Dr. Tiffany Field is a leading researcher in the field of touch therapy and the director of the Touch Research Institute at the University of Miami Miller School of Medicine. Her extensive work has demonstrated the profound physical and psychological benefits of touch, including reducing stress hormones, improving immune function, and alleviating pain. Her research underscores the importance of physical affection in human development and well-being.

History of Share a Hug Day

The creator of Share a Hug Day was Mike Brundritt. He used to be married to a woman he had been in a relationship with for 19 years, and they had two sons. On the afternoon of July 30, 2017, they were returning home from a camping trip. A transport truck hit them from behind while they were traveling. Brundritt and his youngest son survived the tragedy, but his wife and oldest son died instantly.

Since then, Brundritt and his son have had mental issues, and he is still recovering from back injuries. One year later, a few days before the first anniversary of the accident, he started thinking about ways to honor and remember his wife and son. He remembered how often he and his family would share hugs, as a greeting, as a goodbye, or just to show their love. He also remembered the many hugs shared with his friends after the accident. Thus, he decided to start a hug day to honor their lives.

On July 30, 2018, he wrote a post on his Facebook profile: “We have days of the year designated for different things: National Coffee Day, National Ice Cream Day, etc. I would like your help in starting National Share a Hug Day. July 30th is the anniversary of the loss of my son and wife and I want to try to honor the love that we shared by starting something special. I am not sure how to get this going, but for now, I think word of mouth will work. Please go and hug someone today to help get this movement started.”

Share a Hug Day timeline

1560s

The First Use Of The Word ‘Hug’

The actual origin of the word is unknown, but it has been compared to words from German, Old Norse, Old English, and more.

19th Century

Hugging is Too Personal and Intimate

During this era in the English-speaking world, hugging is seen as acceptable between women, and toward a sick patient, but it was too intimate for men.

1970s

Hugging Becomes More Casual

This is attributed to the increasing casualness of dress and manners, and the growing need for politicians to project a caring and warm persona, like Jimmy Carter.

2017

Mike Brundritt Suffers an Accident

His wife and eldest son die but he and his youngest son survive.

2018

Brundritt Creates Share a Hug Day

He proposes this day on his Facebook page to memorialize their dead on the first anniversary of the accident, and others all around the world share it.

How Businesses Can Celebrate Share a Hug Day

Local businesses can celebrate Share a Hug Day by fostering a warm and welcoming environment. Consider organizing a ‘kindness challenge’ for employees and customers, encouraging small acts of connection. Coffee shops could offer a ‘hug in a mug’ special, while wellness centers might host workshops on mindful connection. Emphasize genuine human interaction and the positive impact of community, perhaps with a donation drive for a local mental health charity.

When is Share a Hug Day?

In 2026, Share a Hug Day falls on Thursday, July 30. It’s the perfect mid-week reminder to pause and connect with those around you.

What are the benefits of hugging?

Hugging releases oxytocin, often called the ‘cuddle hormone,’ which can reduce stress, lower blood pressure, and improve mood. Studies show regular physical affection contributes to overall emotional well-being.

How many hugs do people need a day?

While there’s no strict number, family therapist Virginia Satir famously suggested that people need four hugs a day for survival, eight for maintenance, and twelve for growth. It highlights the importance of consistent physical affection.

Is Share a Hug Day the same as National Hug Day?

No, Share a Hug Day (July 30) is distinct from National Hug Day (January 21). While both celebrate the act of hugging, they are separate observances on the calendar, each encouraging connection.

How to Observe Share a Hug Day

Hug your loved ones
Let them know that they are loved and appreciated. Just remember to ask for permission first — it’s their body after all.
Think about how often you show affection to others
Sometimes we don’t show people directly how much we love them. Try to reflect on this for a bit and why that may be. Men, in particular, are often discouraged from being frank about their feelings with their male friends — perhaps we can change that.
Share your thoughts on social media
Write a post about Share a Hug Day, Mike Brundritt’s story, or ask your followers when was the last time they hugged someone or were hugged. Don’t forget to use the #ShareAHugDay hashtag, and spread the love.

5 Surprising Facts About Hugs

They release oxytocin
Oxytocin is a hormone that underlies individual and social trust and works as an antidote to depressive feelings.
They help alleviate our fears
A study on fears and self-esteem revealed that hugs and touch significantly reduce the worry of mortality, even if it was an inanimate object like a teddy bear.
They lower blood pressure
When someone touches you, the sensation activates pressure receptors called ‘Pacinian corpuscles,’ which send signals to the vagus nerve — an area of the brain that is responsible for lowering blood pressure.
They strengthen our immune system
Researchers at Carnegie Mellon University asked 400 healthy adults about the number of times they experienced interpersonal conflict and the number of hugs they received each day, and then exposed them to the common cold virus to discover that perceived social support and hugs reduced the risk of infection.
The average hug lasts 3.17 seconds
It was discovered in a study led by Emese Nagy, from the University of Dundee.

Why Share a Hug Day is Important

It’s a day to show others our affection
As we’ve said, showing our loved ones how much we appreciate them through a physical act, maybe something we don’t do enough. This is a day in which we can think about that and fix it.
Brundritt’s story is deeply touching
Grief is not an easy thing to deal with, and Brundritt’s story reminds us how important having the compassion of others is to overcome it. If you know someone who has been dealing with the death of a person important to them, consider using this day to check in on them.
It’s a day that can improve our health
Hugs do wonders for our physical and mental health. They improve our immune systems and individual and social trust and reduce blood pressure, stress, depression, and worry of mortality.