NATIONAL WATERPARK DAY – Jul. 28, 2026

NATIONAL WATERPARK DAY
Submit your updates or photos
Categories:
Tags:
ActivitiesFunSummer
Where:
United States
Date change rule:
Every July 28
Holiday emoji:
🌊

National Waterpark Day makes a big splash every July 28, celebrating the joy of aquatic adventures and summer thrills. Gather your friends and family for a day of exhilarating slides, relaxing lazy rivers, and refreshing wave pools. Plan your visit, pack your swimsuits, and dive into unforgettable memories this summer!

Want to sponsor NATIONAL WATERPARK DAY? Learn how

Expected NATIONAL WATERPARK DAY Deals

As National Waterpark Day approaches, families can anticipate a wave of exciting promotions and discounts from major waterpark chains and local attractions. While we await official 2027 promotions, history shows that parks like Six Flags, Great Wolf Lodge, and Schlitterbahn often offer reduced admission, BOGO deals, or special package rates on July 28. Look for local parks such as Raging Waters or Wet ‘n’ Wild to also feature discounts on tickets, cabana rentals, or food and beverage bundles. Retailers like Target and Walmart might also run promotions on swimwear, towels, and sun protection. We will update this page with confirmed live deals as July 28 approaches.

Platform Guide for NATIONAL WATERPARK DAY

Instagram

Tag @nationaltoday_ and use #NationalWaterparkDay. Share your best splash photos, thrilling ride videos, and family fun moments.

TikTok

Tag @www.nationaltoday.com and use #NationalWaterparkDay. Film your POV ride experiences, funny wipeouts, or creative transitions at the park.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalWaterparkDay. Share your favorite waterpark memories and tips for a fun day.

Social Media Tips for NATIONAL WATERPARK DAY

Individuals

Plan a day trip to your nearest waterpark, challenge friends to a race down the slides, or simply relax in the wave pool. Don't forget to capture those splash-tastic moments!

Creators

Create a 'day in the life' vlog at a waterpark, review different slides, or put together a 'what to pack' guide for the ultimate waterpark adventure. Showcase the fun!

Brands

Waterparks can run flash sales on tickets, host a social media contest for free passes, or partner with local brands for a themed giveaway. Promote safety and fun.

Top Brands for NATIONAL WATERPARK DAY

  1. Six Flags

    Founded in 1961 in Texas, Six Flags is one of the world's largest amusement park corporations, operating numerous theme and water parks across North America. Their waterparks, often branded Hurricane Harbor, offer a wide array of slides and attractions.

  2. Great Wolf Lodge

    Established in 1997 in Wisconsin Dells, Great Wolf Lodge is a chain of indoor waterpark resorts known for their family-friendly atmosphere and themed accommodations. They offer year-round aquatic fun, making them a popular destination regardless of the weather.

  3. Schlitterbahn

    Originating in New Braunfels, Texas, in 1979, Schlitterbahn is renowned for its innovative water rides and natural river-fed attractions. It's often cited for its unique approach to waterpark design, blending thrilling experiences with natural landscapes.

  4. Wet 'n' Wild

    One of the original large-scale waterpark brands, Wet 'n' Wild was founded in Orlando, Florida, in 1977. Though many locations have changed hands, the brand remains synonymous with classic waterpark fun, featuring iconic slides and attractions.

  5. ProSlide Technology Inc.

    A Canadian company founded in 1986, ProSlide is a global leader in water ride manufacturing and design. They are responsible for many of the most innovative and thrilling waterpark attractions found in parks worldwide, pushing the boundaries of aquatic entertainment.

  6. Speedo

    Founded in Australia in 1928, Speedo is a globally recognized brand for swimwear and swimming accessories. Their products are essential for any waterpark visitor, offering comfort and performance for a day of splashing and sliding.

  7. Coppertone

    Introduced in 1944, Coppertone is an iconic American brand of sunscreen products. Essential for protection during a day at the waterpark, Coppertone helps families enjoy the sun safely while having fun on slides and in pools.

NATIONAL WATERPARK DAY Hero

George Millay

Often called the 'Father of the Waterpark,' George Millay (1929-2006) was an American entrepreneur who founded SeaWorld in 1964 and later opened Wet 'n Wild in Orlando, Florida, in 1977. His vision for a dedicated park solely focused on water rides revolutionized the amusement industry. Millay's innovative concept of combining thrilling slides with wave pools and lazy rivers set the standard for modern waterparks, creating a new category of summer entertainment.

History of NATIONAL WATERPARK DAY

Since their introduction in the late 1940s and early 1950s, waterparks have grown immensely in popularity. The United States has been recorded to have the largest and most concentrated waterpark market in the world. More than 1,000 water parks already exist with multiple new parks opening each year in the U.S.

The waterslide was first seen in New Zealand during a display at their International Exhibition in 1906. Ever since, waterslides have quickly evolved, especially in the 1970s. They were built to accommodate larger numbers of people as their love for them grew. In line with the excitement of the public, they were developed to be taller and faster.

Thrill-seekers took to wave pools and rough water rides, while lazy rivers were popular among those who just wanted to chill out. Major organizations involved in the management of waterparks are the International Association of Amusement Parks and Attractions (I.A.A.P.A.) and the World Waterpark Association (W.W.A.), which is the trade association of the industry.

After the innovations and observations of how people loved the waterslides, National Waterpark Day was then founded by Kalahari Resorts and Conventions on July 28, 2017. Travis Nelson, spokesperson for Kalahari Resorts and Conventions once said that “Visiting a waterpark is a quintessential summer experience.” And we agree — a summer without being in the water is one not enjoyed to the fullest.

Travis also commented that Kalahari Resorts founded National Waterpark Day to commemorate the fun and lingering memories families are sure to create at their waterparks every summer. Today, waterparks are found all over the globe. They provide fun for the whole family and many serve as resort destinations.

NATIONAL WATERPARK DAY timeline

2000s
Too Many People

Efforts are made to reduce long waiting lines at waterparks by introducing conveyor belts to lift passengers or using water jets.

1994
The U.S. Gets a Taste

The United States gets its first indoor waterpark.

1977
The Inaugural Indoor Waterpark

The world’s first indoor waterpark is built-in Alpamare, Switzerland.

1923
The Early Form of Aqua Rides

Herbert Sellner designs a ride with water toboggans that would slide down large inclines and skim across bodies of water.

How Businesses Can Celebrate NATIONAL WATERPARK DAY

Local businesses can make a splash on National Waterpark Day by offering themed promotions or partnering with nearby aquatic centers. Restaurants and ice cream shops could create ‘splash zone’ specials or ‘wave rider’ combo meals. Retailers selling swimwear, towels, or sunscreen can run special discounts on July 28. Consider sponsoring a local community pool event or hosting a ‘water fun’ day with sprinklers and games for families who can’t make it to a full waterpark. Even small businesses can celebrate by decorating with a summer water theme.

NATIONAL WATERPARK DAY FAQs

When is National Waterpark Day?

National Waterpark Day 2026 falls on Tuesday, July 28, inviting everyone to enjoy a refreshing escape from the summer heat. It’s the perfect mid-week opportunity to hit the slides!

How many waterparks are there in the U.S.?

As of recent estimates, there are approximately 1,000 waterparks operating across the United States, ranging from large outdoor parks to indoor resorts. This vast number ensures that most Americans are within driving distance of a refreshing aquatic experience.

What is the largest waterpark in the U.S.?

The largest outdoor waterpark in the U.S. is Noah’s Ark Waterpark in Wisconsin Dells, spanning 70 acres with dozens of slides and two wave pools. For indoor options, the largest is usually cited as Kalahari Resorts & Conventions in Sandusky, Ohio.

What makes a waterpark different from a swimming pool?

While both involve water, a waterpark offers a wide array of specialized attractions like waterslides, wave pools, lazy rivers, and splash pads, designed for entertainment and thrill. A swimming pool, by contrast, is primarily for swimming, lounging, or basic recreation.

NATIONAL WATERPARK DAY Activities

  1. Visit a waterpark

    It would be a crime to miss the main point of this day without good reason. Cool down at your local waterpark or travel across the country to a major water attraction for the ultimate summer fun.

  2. Share on social

    Good things are better when shared. Let your friends know about this day by posting about it on social media. Don’t forget to use the hashtag #NationalWaterparkDay.

  3. Stay safe in the sun

    We’re all excited to see the sun again during summer, but don’t forget that its U.V. rays are powerful. Use sunscreen and wear a hat while you’re not in the water.

5 Fun Facts About Waterparks And Waterslides

  1. Canada pioneers indoor waterparks

    North America’s first indoor waterpark was built in Canada and named World Waterpark in Edmonton, Alberta.

  2. The largest indoor waterpark

    Kalahari Resorts in Wisconsin is the biggest indoor waterpark, measuring 125,000 square feet.

  3. An abandoned waterpark

    Disney World has an abandoned waterpark that is slowly being salvaged by nature.

  4. A deadly waterslide

    Schlitterbahn Waterpark in Kansas City was home to what used to be the tallest waterslide, which was 168 feet high, but was shut down when a 10-year-old rider died using the waterslide.

  5. Waterpark H.Q.

    Wisconsin Dells calls itself the waterpark capital of the world as it possesses over 20 waterparks.

Why We Love NATIONAL WATERPARK DAY

  1. It keeps us cool

    Summer heat can get unbearable. Being in the water is a sure bet for keeping ourselves cool.

  2. It’s family-friendly

    Going to a waterpark is something that parents can safely enjoy with their kids. And the family memories from such moments are priceless.

  3. It’s healthy fun

    Being in the sun gives us vitamin D, and we get a burst of ‘feel-good’ hormones: endorphins, dopamine, and adrenaline. Way to stay healthy while having fun!

NATIONAL WATERPARK DAY dates

Year Date Day
2026 July 28 Tuesday
2027 July 28 Wednesday
2028 July 28 Friday
2029 July 28 Saturday
2030 July 28 Sunday