National Shrink Day – Sep. 5, 2026

National Shrink Day
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AppreciationMental HealthWork
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United States
Date change rule:
Every September 5
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National Shrink Day arrives every September 5, acknowledging the profound impact psychiatrists, therapists, and psychologists have on our well-being. Take a moment to thank a mental health professional, learn about their work, or support mental health initiatives in your community.

Want to sponsor National Shrink Day? Learn how

Expected National Shrink Day Deals

As a day of recognition, National Shrink Day doesn’t typically feature widespread commercial deals, but rather focuses on appreciation. Many professional organizations, such as the American Psychological Association (APA), offer special webinars or resources for their members. Companies like BetterHelp and Talkspace may run campaigns highlighting the importance of therapy, sometimes offering introductory discounts for new users. Employers might provide wellness stipends or expand mental health benefits. We will update this page with confirmed live appreciation programs as September 5 approaches.

Platform Guide for National Shrink Day

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #NationalShrinkDay. Share a post recognizing a mental health professional who has inspired you.

X/Twitter

Mention @NatlToday and use #NationalShrinkDay. Join conversations about mental health advocacy and share resources for support.

Instagram

Tag @nationaltoday_ and use #NationalShrinkDay. Create a Reel or Story highlighting the importance of therapy and self-care.

Social Media Tips for National Shrink Day

Individuals

Send a heartfelt thank-you note or email to a therapist, psychiatrist, or counselor who has positively impacted your life. Share a message of appreciation on social media, respecting privacy.

Creators

Produce content that destigmatizes mental health conversations, perhaps sharing your journey with therapy or interviewing a mental health expert. Offer practical tips for finding support.

Brands

Launch an internal campaign to support employee mental health, offering resources or a day off for wellness. Partner with a mental health charity for a donation matching program.

Partners & Brands for National Shrink Day

  1. American Psychological Association (APA)

    Founded in 1892, the APA is the largest scientific and professional organization of psychologists in the United States. It works to advance psychology as a science and profession and as a means of promoting health, education, and human welfare.

  2. National Alliance on Mental Illness (NAMI)

    Established in 1979, NAMI is the largest grassroots mental health organization in the U.S. dedicated to building better lives for the millions of Americans affected by mental illness through advocacy, education, support, and public awareness.

  3. BetterHelp

    Founded in 2013, BetterHelp is the world's largest online counseling platform, connecting users with licensed therapists and counselors via video, phone, and text. It aims to make professional therapy accessible and affordable.

  4. Talkspace

    Launched in 2012, Talkspace offers online therapy and psychiatry services, providing users with convenient access to licensed mental health professionals. The platform supports various therapeutic approaches and medication management.

  5. Calm

    Founded in 2012, Calm is a leading meditation and sleep app designed to help users improve mental fitness and reduce stress. It offers guided meditations, sleep stories, and breathing programs.

  6. Headspace

    Co-founded in 2010, Headspace is a popular mindfulness and meditation app. It provides guided meditations, courses, and tools to help users manage stress, improve focus, and enhance overall well-being.

  7. TherapyNotes

    Founded in 2010, TherapyNotes provides practice management software for mental health professionals. It offers electronic health records (EHR), scheduling, billing, and telehealth features to streamline clinical operations.

National Shrink Day Hero

Bob Newhart

Bob Newhart, born in 1929, is an American stand-up comedian and actor. He famously portrayed Dr. Robert Hartley, a Chicago psychologist, in the popular 1970s sitcom 'The Bob Newhart Show.' His calm demeanor and deadpan delivery made his character a beloved figure, inspiring the creation of National Shrink Day as an homage to his influential role.

History of National Shrink Day

Considering the principal role that psychologists and psychiatrists play in our daily lives, it is surprising to learn that these developments are relatively recent. Although ancient societies were interested in the philosophical study of psychology and human emotions, this was far from the specialized academic discipline that psychological studies constitute today. For example, in Ancient Egypt, scholars attempted to study mental disorders.

The earliest examples of academic psychological study can be traced back to the 19th century. Gustav Fechner and Wilhelm Wundt, German scientists and philosophers, developed the earliest systematic studies of the human psyche and established the first psychological research laboratory. The late 1800s saw a growing interest in psychology. During this period, Sigmund Freud, an Austrian neurologist, began developing the earliest frameworks for psychoanalysis. His research later influenced the advent of speech-based therapy, which is widely applied today.

Throughout the 20th century, psychology, as a field, developed immensely, giving birth to several new specialties. Behavioral research particularly became an increasingly studied subject, with several grants across the U.S. dedicated to this form of study. It was also around the earliest decades of the 20th century that psychology became an officially recognized academic discipline, with dedicated university courses and degrees.

From the second half of the 20th century onwards, psychological and psychiatric practices became increasingly popular. Eventually, psychology and related disciplines become part of general medicine, with dedicated programs in schools, the military, and several governmental and private institutions. Attention to mental health is now quite important in our daily lives, which attests to the significance of a psychologist’s work.

National Shrink Day timeline

1854
The First Theory

Gustav Fechner, a German psychologist, and philosopher, is credited with developing the first theory about human experience and behavior.

1890s
First Psychological Clinic

The first psychological clinic is founded by Lightner Witmer at the University of Pennsylvania.

1921
Genevan School

Jean Piaget and Edouard Claparede move to the Rousseau Institute and establish the Genevan School.

1963
National Institute of Mental Health

President John F. Kennedy delegates the National Institute of Mental Health to establish community mental health care in local and regional centers.

How Businesses Can Celebrate National Shrink Day

Local businesses can honor National Shrink Day by promoting mental health awareness and support. Consider hosting a wellness workshop for employees, providing resources for mental health services, or offering a small token of appreciation to any mental health professionals among your staff or clientele. Restaurants could offer special discounts to therapists with valid ID, while wellness centers might host free mindfulness sessions.

National Shrink Day FAQs

When is National Shrink Day?

National Shrink Day 2026 falls on Saturday, September 5. This annual observance is a dedicated time to recognize the invaluable contributions of mental health professionals to society.

How many mental health professionals are there in the U.S.?

As of recent estimates, there are approximately 600,000 to 700,000 licensed mental health professionals in the United States, including psychologists, psychiatrists, therapists, and counselors. This figure continues to grow with increasing demand for services.

What is the demand for mental health services?

Demand for mental health services has seen a significant increase, particularly in recent years. Surveys indicate that a substantial portion of the population seeks or would benefit from mental health support, driving growth in online therapy and traditional practices.

What is the origin of National Shrink Day?

National Shrink Day was created as a tribute to comedian Bob Newhart, who famously played a psychologist, Dr. Robert Hartley, on ‘The Bob Newhart Show’ in the 1970s. The day acknowledges his iconic portrayal and the broader profession.

How to Observe National Shrink Day

  1. Binge a T.V. series

    Relax and spend the day watching related T.V. shows such as "The Sopranos," which delves into the subject of mental illness and therapy, "Crazy Ex-Girlfriend," or the man in question, "The Bob Newhart Show."

  2. Read about the subject

    Psychological studies extend into numerous branches and include several specialties. Reading about the history and specifics of this academic field will expand your worldview, and make you appreciate the work of your shrink even more.

  3. Organize or attend events

    During this special observance, there are many associations, community groups, or institutions that would organize events and initiatives. Check on those, and try to help in any way you can.

5 Interesting Facts About The Brain

  1. The brain is a storage bin

    The human brain is very powerful, and according to many studies, can hold about 2.5 million gigabytes of information.

  2. Early development

    The base of the nervous system forms just a couple of weeks after conception, beginning as the neural plate and finally the brain.

  3. Memory and emotion

    We remember some memories more vividly than others because emotional reactions prioritize memories.

  4. Emotions and the brain

    Emotions are largely responsible for changes in our brains, as they are prompted by hormones and chemical reactions which can transform our brains physically.

  5. It’s a mystery

    Despite the achievements of neurology and psychological studies during the last few decades, the human brain is still a mystery to us.

Why National Shrink Day is Important

  1. It’s one of the most important jobs

    Some of the most urgent issues we face in our lives are related to mental health, especially today. As the world develops and becomes more demanding, shrinks help us become more mentally resistant, which is vital.

  2. Mental health is increasingly significant

    We are certainly more aware of the implications of mental health issues today. As guardians of our mental health, shrinks play a significant role.

  3. It's a time to say thank you

    National Shrink Day is an opportunity to show appreciation for one of the most important professions. It's a time to show gratitude and to pay tribute.

National Shrink Day dates

Year Date Day
2026 September 5 Saturday
2027 September 5 Sunday
2028 September 5 Tuesday
2029 September 5 Wednesday
2030 September 5 Thursday