National Sangria Day – Dec. 20, 2026

National Sangria Day
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BeverageLiquor
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Every December 20
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National Sangria Day arrives every December 20, inviting us to enjoy the refreshing Spanish wine punch. Whether you prefer red or white, this festive beverage instantly transports you to sun-drenched beaches. Mix up a pitcher with fresh fruit, share with friends, and toast to good times!

Want to sponsor National Sangria Day? Learn how

Expected National Sangria Day Deals

As National Sangria Day approaches, expect many restaurants and bars to feature special promotions on this delightful drink. While we await official 2027 promotions to drop, history shows that local eateries and national chains often roll out discounts. Look for deals from popular spots like Applebee’s, Chili’s, and On The Border, which frequently offer drink specials. Specialty liquor stores such as Total Wine & More and BevMo! may also feature discounts on bottled sangria or wine perfect for mixing. Even grocery stores like Trader Joe’s and Whole Foods Market might highlight ingredients for homemade pitchers. We will update this page with confirmed live deals as December 20 approaches.

Platform Guide for National Sangria Day

TikTok

Tag @www.nationaltoday.com and use #NationalSangriaDay. Film a quick tutorial on your favorite sangria recipe or showcase a festive pitcher.

Instagram

Tag @nationaltoday_ and use #NationalSangriaDay. Share vibrant photos of your sangria creations, pairing them with delicious tapas.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalSangriaDay. Host a virtual sangria tasting event or share tips for making the perfect pitcher.

Social Media Tips for National Sangria Day

Individuals

Experiment with different fruit combinations and wine types to craft your signature sangria. Share your recipe with friends for a delightful holiday gathering.

Creators

Produce engaging content showcasing the versatility of sangria, from traditional recipes to innovative, seasonal twists. Encourage followers to share their own creations.

Brands

Run a 'Best Sangria Recipe' contest, inviting customers to submit their unique concoctions. Offer prizes like branded barware or gift cards to drive engagement and sales.

Top Brands for National Sangria Day

  1. E. & J. Gallo Winery

    Founded in 1933 by Ernest and Julio Gallo, this Modesto, California-based company is the largest family-owned winery in the world. Gallo produces a wide range of wines, including those perfect for sangria, and has been instrumental in shaping American wine culture.

  2. Barefoot Wine

    Launched in 1986, Barefoot Cellars is known for its approachable and affordable wines. A brand under the E. & J. Gallo Winery umbrella, Barefoot offers a variety of red, white, and rosé wines that serve as excellent bases for sangria recipes.

  3. Lolea

    Hailing from Spain, Lolea produces premium sparkling sangrias in beautifully designed bottles. Their artisanal sangrias are made with high-quality wine and natural fruit juices, offering a convenient and delicious option for celebrating the day.

  4. Freixenet

    A Spanish cava producer founded in 1861, Freixenet is renowned for its sparkling wines. While famous for cava, they also offer ready-to-drink sangrias, bringing their expertise in Spanish winemaking to this festive beverage.

  5. Total Wine & More

    Established in 1991, Total Wine & More is one of the largest independent retailers of fine wine, beer, and spirits in the United States. With a vast selection, it's a prime destination for finding all the ingredients needed to craft the perfect sangria.

  6. Williams Sonoma

    Founded in 1956 in Sonoma, California, Williams Sonoma is a leading retailer of high-quality kitchenware and home furnishings. They offer a selection of bar tools, glassware, and even sangria mixes, making them a go-to for entertaining essentials.

  7. Trader Joe's

    Founded in 1967 in Pasadena, California, Trader Joe's is a popular grocery chain known for its unique and affordable products. They often feature a diverse selection of wines and seasonal fruit, making it easy for customers to assemble their own sangria.

National Sangria Day Hero

José Andrés

José Andrés is a Spanish-American chef and restaurateur who is credited with bringing tapas and modern Spanish cuisine to the United States. Through his many acclaimed restaurants and cookbooks, Andrés has significantly popularized Spanish culinary traditions, including the refreshing and versatile drink of sangria, making him a fitting figure to celebrate on National Sangria Day.

History of National Sangria Day

Early Greeks and Romans used to mix their wine with sugar, spices, and whatever else was on hand. These drinks were called “hippocras” and were sometimes heated like mulled wine. Hippocras is the common precedent of both mulled wine and sangria. These were consumed regularly because water at the time was filled with bacteria and unsafe to drink. Adding a splash of alcohol made the water drinkable, and mixing it with watered down wine gave it flavor. 

Sangria is specifically based on the traditional red wine punch popular across Europe for hundreds of years. The punch base would be claret — a British term for Bordeaux wine from Bordeaux, France. This red wine is traditionally made from a blend of cabernet sauvignon, cabernet franc, and merlot. Brandy and fruit would also be added for extra flavor. In the 1700s and 1800s, “Claret Cup Punch” would be present at parties of all sizes. It’s even the drink of choice for Jane Austen heroines.

The Phoenicians and Romans planted miles of vineyards in Spain in 1,100 BC and 200 BC respectively. This prompted a very active wine shipping trade, with the wines of Spain quenching most of Rome’s thirst. Red grapes and fruits grew very well in Spain’s climate, and the locals began calling their wine punches Sangria, which means bloodletting in Spanish. In south Spain, the punch is often called zurra, and is created with peach or nectarine. The Spanish mostly base their sangria with red wines, but it can also be made with white wine, known as “sangria blanco.”

National Sangria Day timeline

200BC
Through the grapevine

Ancient Romans planted multiple vineyards along the Iberian Peninsula.

700s
Nobody expects the Moorish prohibition

Moors conquered the Spanish peninsula and prohibited alcohol, meaning the Spanish wine business, and sangria business, faltered.

1700s
Someone spiked the punch

England and France made their own style of sangria using French grapes.

1964
World's Fair

Spain's sponsored pavilion at the World's Fair in New York City featured sangria, marking the first official time Americans fell in love with the beverage. 

How Businesses Can Celebrate National Sangria Day

Local restaurants and bars can embrace National Sangria Day by crafting unique sangria specials, perhaps offering a flight of different red, white, and rosé varieties. Wineries and liquor stores can host tasting events or promote ingredient kits for homemade sangria. Even fruit vendors and specialty food shops can highlight fresh produce and mixers, encouraging customers to create their own festive pitchers at home. Consider partnering with a local Spanish restaurant for a cross-promotional event.

National Sangria Day Statistics

9.3% increase in popularity
Though most Americans prefer to drink it in the summer months, sangria’s popularity continues to grow year round. How could it not, the alcoholic punch is delicious, refreshing, and packed with wine soaked fruit! It’s definitely the perfect summer drink, but you can also heat it up in the winter to have a warm and toasty hot beverage. Talk about versatility! 
120 million Americans drink wine 
Of all the wine aficionados, Millennials and Baby Boomers make up the majority of wine consumers. Wine is considered the celebration drink of choice. Whether you bring out the champagne, a full red, or a refreshing white, there’s always a wine that’s perfect for any occasion. No wonder 36% of Americans drink wine. From job achievements, college graduations, and the creation of new families, Americans have lots to celebrate. 
550,000 locations sell wine in the US
That’s about a 120,000 increase in outlets over the past ten years. Where before you might only be able to order wine at a sit-down restaurant or an art exhibit serving expensive aged reds and whites, you can now order a glass of wine at bookshops, movie theaters, and even car washes! We’re not complaining though, order a glass of white and peruse your favorite genre at your wine-serving bookstore. It’s essentially the perfect afternoon. 

National Sangria Day FAQs

When is National Sangria Day?

National Sangria Day 2026 falls on Sunday, December 20, offering a perfect weekend opportunity to mix up a festive pitcher.

How popular is sangria globally?

Sangria enjoys widespread popularity, particularly in Spain where it originated, but also across Europe, North America, and beyond. Its refreshing nature and versatility make it a favored drink for social gatherings and warm weather.

What are the common variations of sangria?

The most common variations include red sangria (Sangria Roja) made with red wine, brandy, and citrus fruits, and white sangria (Sangria Blanca) using white wine with lighter fruits like peaches or green apples. Rosé sangria is also gaining popularity, offering a lighter alternative.

What is the origin of sangria?

The term ‘sangria’ dates back to the 18th century, derived from the Spanish word ‘sangre’ (blood), referring to the deep red color of traditional red wine sangria. Its roots are in the ancient practice of mixing wine with fruit and spices to make it more palatable.

National Sangria Day Activities

  1. Add a little spice to your Wednesday night

    This year, National Sangria Day lands on Wine Wednesday, a weekly tradition that many people partake in. Turn that glass of wine you'd normally be drinking into a tasty sangria. Just add some apples, grapes, peaches, and fresh cinnamon.

  2. Host a sangria tasting night

    Invite your friends and family over for a night that is sure to end in red smiles. Have everyone bring their favorite homemade sangria and share their recipes!

  3. Have a white sangria brunch

    White sangria is best enjoyed during a nice brunch. Host a brunch, and instead of mimosas, make the signature drink be a white sangria. 

Why We Love National Sangria Day

  1. It's good for the heart

    Traditional sangria contains red wine, which is full of antioxidants, and is great for maintaining a healthy heart. Although many people are still on the fence about this claim, everyone agrees that drinking sangria with family and friends makes the heart full of joy.

  2. There is a sangria for everyone

    Whether you prefer a white wine over the traditional red, or can't drink wine overall, there are different variations of this classic beverage. Choose a red or white wine, or grape juice and just add your favorite fresh fruits to your liking. It's that simple.

  3. It makes regular wine festive

    Tired of drinking the same bottle of wine? Sangria calls for fresh fruit and spices, which adds a kick of flavor to that bottle of merlot you have collecting dust. Plus, the pieces of floating fruit make for a fancy looking drink.

National Sangria Day dates

Year Date Day
2026 December 20 Sunday
2027 December 20 Monday
2028 December 20 Wednesday
2029 December 20 Thursday
2030 December 20 Friday

Let’s get social

Here are some special hashtags for the day.

#Sangria #NationalSangriaDay #Wine #RedRedWine