- Categories:
- Food & Beverage
- Tags:
- Fun
- Where:
- United States
- Date change rule:
- Every September 14
- Holiday emoji:
- 🍹
National Rosa Tequila Day lights up the calendar every September 14, inviting enthusiasts to explore the unique world of pink tequila. This day celebrates the spirit’s distinctive hue and flavor profile, often achieved through aging in red wine barrels. Gather your friends, mix up some innovative cocktails, and toast to new experiences.
Want to sponsor National Rosa Tequila Day? Learn how
Expected National Rosa Tequila Day Deals
While we await official 2027 promotions to drop, history shows distilleries and liquor retailers often roll out special offers for National Rosa Tequila Day. Look for discounts on bottles from brands like Código 1530, Calirosa Tequila, and Komos Tequila. Bars and restaurants may feature limited-time pink tequila cocktails, with some offering happy hour specials on signature drinks. Expect online retailers such as Drizly and ReserveBar to run promotions on premium tequila selections. We will update this page with confirmed live deals as September 14 approaches.
Platform Guide for National Rosa Tequila Day
TikTok
Tag @www.nationaltoday.com and use #RosaTequilaDay. Film a creative pink tequila cocktail recipe or a taste test with friends.
Tag @nationaltoday_ and use #NationalRosaTequilaDay. Share vibrant photos of your pink tequila drinks, glassware, and celebration setup.
Mention National Today (facebook.com/nationaltoday) and use #RosaTequila. Host a virtual tasting party or share your favorite pink tequila brands.
National Rosa Tequila Day Hero
Don Cenobio Sauza
History of National Rosa Tequila Day
National Rosa Tequila Day is celebrated annually on September 14 and is dedicated to enjoying a refreshing twist on traditional tequila. Rosa tequila is a relatively recent innovation in the world of spirits, blending the smoothness of tequila with a hint of color and flavor. Its creation is credited to tequila makers seeking a unique offering that would stand out in an industry filled with familiar flavors.
Rosa tequila is produced by aging the spirit in oak barrels, which gives it a delicate pink hue and a rich, mellow taste. The process gives it a more refined profile compared to the sharper, clear versions of tequila. It’s a smooth, slightly fruity take on the classic agave-based spirit, making it popular for sipping or mixing into cocktails.
While tequila has been enjoyed for centuries in Mexico, the trend of rosa tequila began gaining traction in the 21st century as consumers sought new and innovative drinks. With its attractive color and smooth flavor, it quickly became a favorite among tequila lovers and cocktail enthusiasts.
National Rosa Tequila Day encourages people to explore this unique variety and discover the versatility it brings to both traditional and contemporary drinks.
National Rosa Tequila Day timeline
Don Dionisio “Nicho” Real begins producing tequila in the style of his partners working in agave fields.
After receiving red wine barrels by accident when purchasing traditional bourbon barrels, Nicho Real noticed the unique impact it has on his aged tequila, giving it a pink hue and new aromas and textures — so he decides to become a pioneer in this process.
Rosa tequila begins to carve out its niche in the market and more brands begin releasing their own versions.
Calirosa Tequila sponsors National Rosa Tequila Day and the first celebration takes place. Want to be a sponsor: learn how.
How Businesses Can Celebrate National Rosa Tequila Day
Local bars and restaurants can celebrate National Rosa Tequila Day by crafting exclusive pink tequila cocktails and offering tasting flights. Liquor stores can host in-store sampling events featuring various rosa tequila brands, educating customers on their unique aging processes and flavor profiles. Specialty food shops might pair rosa tequila with gourmet snacks that complement its notes, such as artisanal cheeses or dark chocolate, creating a unique cross-promotion.
National Rosa Tequila Day FAQs
When is National Rosa Tequila Day?
National Rosa Tequila Day 2026 falls on Monday, September 14, offering the perfect start to a week of exploring new flavors. It’s a fantastic opportunity to discover this vibrant spirit.
What is Rosa Tequila?
Rosa tequila is a unique style of tequila, typically Blanco, that gains a distinctive pink or rosé hue from being aged briefly in red wine barrels. This process imparts subtle notes of red fruit and vanilla without overpowering the agave flavor, creating a smoother, more complex spirit.
How popular is tequila in the US?
Tequila’s popularity in the U.S. has surged dramatically, with sales consistently growing year over year. In 2023, tequila and mezcal combined surpassed whiskey in revenue, indicating a strong and expanding market for agave spirits across the country.
What makes Rosa Tequila pink?
Rosa tequila gets its signature pink color from the aging process in red wine barrels. The tequila, typically a Blanco, absorbs residual pigments from the wood, which previously held red wine, resulting in its beautiful rosé tint. This brief aging also contributes to its flavor complexity.
How To Celebrate National Rosa Tequila Day
Buy a bottle and try it for yourself!
If you have a taste for quality liquor, celebrate the day by buying a bottle of rosa tequila and sharing your thoughts.
Order a rosa tequila cocktail or sip it neatly at a local restaurant or bar
Want to try it first before buying it? Rosa tequila is available in hundreds of stores located all across the U.S.
Create a Rosa Tequila cocktail at home!
You can find a bunch of helpful and unique recipes online, such as the Rosa Margarita cocktail, so you can surprise and impress with your new tequila cocktails.
5 Fun Facts About Tequila
The blue agave plant
It must be at least 51% derived from blue agave to be classified as tequila.
There are five official tequila classifications
They are Blanco, Joven, Reposado, Añejo, and Extra Añejo, and they're classified according to how long they've been aged.
It eases flu symptoms
Tequila can help sooth sore throats, ease congestion, and aid with sleep.
It can help with digestion
A post-meal shot of tequila with added probiotics can help stimulate digestion.
It's gluten-free
Since tequila is made from agave, it’s entirely free of the protein.
Why We Love National Rosa Tequila Day
It is delicious
Due to the ingenious blends of tasting notes, ranging from chocolate to berries to coffee to honey, there’s no doubt that rosa tequila is a gift for the taste buds.
It is versatile
We all love trying something new. With tequilas like these, there are endless possibilities and drinks you can make.
It is classic
With the traditional knowledge passed down through generations, rosa tequila will go down in history as a true classic!
National Rosa Tequila Day dates
| Year | Date | Day |
|---|---|---|
| 2026 | September 14 | Monday |
| 2027 | September 14 | Tuesday |
| 2028 | September 14 | Thursday |
| 2029 | September 14 | Friday |
| 2030 | September 14 | Saturday |
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