National Packaging Design Day – May. 7, 2027

National Packaging Design Day
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Every May 7
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National Packaging Design Day, celebrated every May 7, recognizes the craft of package design and the professionals who create them. It’s a day to appreciate the artistry that influences consumer choices. Explore innovative designs, learn about sustainable solutions, and celebrate the creativity behind every product.

Want to sponsor National Packaging Design Day? Learn how

Expected National Packaging Design Day Deals

While specific 2027 promotions are still emerging, National Packaging Design Day often inspires industry-wide recognition and educational initiatives. Look for special offers on design software from companies like Adobe and CorelDRAW, or discounts on prototyping materials from suppliers such as Uline. Professional organizations like AIGA and online platforms like The Dieline may host free webinars or offer reduced rates on design resources. Retailers like Container Store might highlight innovative storage solutions, while brands such as Target could showcase their commitment to sustainable packaging. We will update this page with confirmed live deals and events as May 7 approaches.

Platform Guide for National Packaging Design Day

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #PackagingDesignDay. Share insights on industry trends or highlight exceptional packaging projects.

Instagram

Tag @nationaltoday_ and use #PackagingDesignDay. Showcase visually stunning packaging examples or behind-the-scenes glimpses of your design process.

X/Twitter

Mention @NatlToday and use #PackagingDesignDay. Join discussions on the future of packaging, sustainable practices, or the impact of design on consumer behavior.

Social Media Tips for National Packaging Design Day

Individuals

Take a moment to appreciate the packaging of your favorite products. Consider what makes them effective, memorable, or sustainable, and share your thoughts on social media.

Creators

Use the day to share your portfolio of packaging designs, offer tips for aspiring designers, or host a live Q&A session about the creative process behind product packaging.

Brands

Highlight your brand's commitment to innovative or sustainable packaging. Share the story behind your product's design, or run a contest inviting customers to share their favorite package designs.

Partners & Brands for National Packaging Design Day

  1. Adobe

    Founded in 1982 by John Warnock and Charles Geschke, Adobe is a global leader in creative software. Its Creative Cloud suite, including Photoshop, Illustrator, and InDesign, is essential for packaging designers worldwide, enabling them to bring their visual concepts to life.

  2. Pentagram

    Established in London in 1972, Pentagram is the world's largest independent design consultancy. Renowned for its iconic work across branding, identity, and product packaging, Pentagram has shaped the visual language of countless global brands, influencing design aesthetics for decades.

  3. The Dieline

    Founded in 2007 by Andrew Gibbs, The Dieline is a leading online publication and community dedicated to the art and business of packaging design. It serves as a global resource for trends, news, and inspiration, showcasing innovative work from designers and brands worldwide.

  4. Apple

    Co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, Apple is celebrated not only for its groundbreaking technology but also for its minimalist and highly functional product packaging. Their designs often create an unboxing experience that is as iconic as the products themselves.

  5. Coca-Cola

    First served in 1886, The Coca-Cola Company is an American multinational beverage corporation. Its distinctive contour bottle, designed in 1915, is one of the most recognized packaging designs in history, demonstrating the lasting power of unique and memorable product presentation.

  6. AIGA

    Founded in 1914 as the American Institute of Graphic Arts, AIGA is the oldest and largest professional membership organization for design. It champions design as a professional craft, providing resources, education, and advocacy for designers, including those specializing in packaging.

  7. Packaging World

    Launched in 1993 by PMMI Media Group, Packaging World is a premier publication for the packaging industry. It provides comprehensive coverage of packaging machinery, materials, and design innovations, serving as a vital resource for professionals seeking to stay informed about the latest advancements.

National Packaging Design Day Hero

Raymond Loewy

Raymond Loewy (1893–1986) was a French-American industrial designer who greatly influenced American consumer culture. Often called the 'Father of Industrial Design,' he designed iconic packaging for brands like Lucky Strike cigarettes, Coca-Cola bottles, and the Shell logo. His philosophy of 'MAYA' (Most Advanced Yet Acceptable) guided his work, making complex designs approachable and appealing to the masses.

History of National Packaging Design Day

Until the late 1800s, packaging containers were expensive. They were mostly reserved for luxury goods, such as jewelry or premium foods. These packaging wares were not disposable items. Eventually, some manufacturers recognized an opportunity to promote an “after-use.” The Dixie Queen company began designing its punch-cut tobacco tins to resemble picnic baskets (and later lunch boxes). Its name was stamped on the tin “basket’ and these items remained popular into the early 1900s.

The rise of dual-use packaging in the late 19th century provides some of the earliest examples of branded consumer packaging. The tradition continues today with, among many examples, consumers using recyclable, branded tote bags from their favorite grocery stores.

In 1817, the first paper cardboard box was invented. It was a brilliant innovation that led to the commercial production of paper bags in England. The first commercial production of paper bags in England was in 1844.

Francis Wolle, an American, invented the bag-making machine in 1852, which eventually paved the way for glued paper sacks, the kind we use today. In 1890, NABISCO created the first branded consumer package.

The National Packaging Design Day was founded in 2015 by Design Packaging to create awareness of package design, presentation, and its role in a product’s brand.

National Packaging Design Day timeline

1817
Paper Cardboard Box is Invented

The first paper cardboard box is created and leads to the commercial production of paper bags in England.

1844
Commercial Production of Paper Bags Begins

The commercial production of paper bags commences in England.

1852
Francis Wolle Invents Bag-Making Machine

Francis Wolle invents the bag-making machine, which eventually paves the way for the production of glued paper sacks.

2015
It is Declared a Holiday

May 7 becomes the official date for the celebration of National Packaging Design Day.

How Businesses Can Celebrate National Packaging Design Day

Local businesses and design agencies can celebrate National Packaging Design Day by hosting open house events to showcase their portfolio of packaging projects. Consider offering free consultations for small businesses looking to refresh their product’s look or hosting a workshop on sustainable packaging solutions. Retailers can highlight products with exceptional packaging in-store, perhaps with a ‘best in design’ display. Marketing firms can share case studies demonstrating the impact of strong packaging on brand perception and sales, using social media to engage with the design community.

National Packaging Design Day FAQs

When is National Packaging Design Day?

In 2027, National Packaging Design Day falls on Friday, May 7. This annual observance highlights the critical role packaging plays in brand identity and consumer engagement.

How does packaging influence consumer decisions?

Effective packaging design can evoke emotional responses and build trust, often leading consumers to perceive a product as higher quality. It acts as a silent salesperson on the shelf, guiding choices through visual appeal and clear information.

What is the global market size for packaging?

Projected to continue its growth, the global packaging market in 2027 will be driven by increasing e-commerce, demand for sustainable solutions, and advancements in smart packaging technologies. This expansion creates continuous opportunities for designers.

What are the key elements of effective packaging design?

Beyond visual appeal, successful packaging in 2027 increasingly emphasizes sustainability, user convenience, and brand storytelling. Designers focus on eco-friendly materials, intuitive opening mechanisms, and designs that convey a product’s unique narrative.

National Packaging Design Day Activities

  1. Post and share design ideas on Social Media

    A social media post can help to create awareness for this special day. Share the hashtag #NationalPackagingDesignDay on the various social media platforms you are active on.

  2. Participate in packaging design workshops

    You can also celebrate this holiday by attending packaging design workshops to hone your creative design skills. These training sessions are highly educational and can help you in developing a new skill.

  3. Arrange for a packaging design session for celebrations

    You can observe this day by organizing a session with family and friends where you package and design gifts for each other. It can be a fun and exciting creative session that everybody enjoys.

5 Facts About Packaging Design

  1. The shipping box was patented in 1903

    The first cardboard shipping box was granted the right to patent in 1903.

  2. Millions of plastic bottles sold every minute

    Over one million plastic bottles are sold every minute of every day.

  3. Over 80 billion shipping boxes

    In 2021, more than 80 billion corrugated shipping boxes were used.

  4. 78 million tons of packaging waste

    Each year, over 78 million tons of packaging waste is produced.

  5. Half of all packaging can be recycled

    Half of all packaging can be recycled to reduce the amount of packaging waste and the cost of producing new packaging.

Why We Love National Packaging Design Day

  1. It’s an opportunity to shine a light on packaging design

    This holiday allows us to learn more about packaging designs. It helps us better understand the marketing art that influences many of our buying decisions.

  2. We get to appreciate the professionals who design packages

    This day gives us a chance to show our appreciation for design professionals who create attractive packaging designs. We celebrate and recognize the artists of remarkable packaging designs just as we honor artistic works from other fields.

  3. It encourages people to explore their creativity

    National Packaging Design Day inspires creatives to explore their inner genius. It is a fun day for creative experts and those who admire their artistic works.

National Packaging Design Day dates

Year Date Day
2027 May 7 Friday
2028 May 7 Sunday
2029 May 7 Monday
2030 May 7 Tuesday
2031 May 7 Wednesday