- Categories:
- Fun
- Tags:
- ChildrenHobbyParents
- Where:
- United States
- Date change rule:
- Every January 28
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- 🧱
Lego Day celebrates the ingenious plastic bricks that have captivated builders of all ages for decades. Falling every January 28, this day honors the creativity, problem-solving, and endless possibilities that Lego sets offer. Grab your favorite bricks, start a new build, or share your most impressive creations with the world!
Want to sponsor Lego Day? Learn how
Expected Lego Day Deals
While we wait for official 2027 promotions to drop, history shows that retailers like Target, Walmart, and Amazon often feature significant discounts on Lego sets around this time. Specialized toy stores such as Lego Stores and Barnes & Noble may offer exclusive bundles or gift-with-purchase deals on new releases and popular themes like Star Wars, Harry Potter, and City. Keep an eye out for promotions from Zavvi and Entertainment Earth for collector-focused sets. Even grocery chains like Kroger and Publix sometimes carry smaller Lego items at competitive prices. We will update this page with confirmed live deals as January 28 approaches.
Platform Guide for Lego Day
TikTok
Tag @www.nationaltoday.com and use #LegoDay. Film a time-lapse of your most ambitious Lego build or share a creative stop-motion animation.
Tag @nationaltoday_ and use #LegoDay. Post vibrant photos of your finished Lego creations, showcasing intricate details or unique designs.
Mention National Today (facebook.com/nationaltoday) and use #LegoDay. Share photos of family Lego building sessions or host a virtual Lego challenge in a community group.
Lego Day Hero
Ole Kirk Christiansen
Lego Day timeline
Brand Finance, a business consultancy group, announced Lego had surpassed Google, Nike, Ferrari, and Visa to claim the top spot.
The Lego Group began manufacturing the now-iconic bricks using an injection mold machine it had recently purchased.
Ole Kirk Christiansen, a carpenter from Billund, Denmark, founded the Lego company to manufacture wooden toys.
Lego Day FAQs
When is Lego Day?
In 2027, Lego Day is observed on Thursday, January 28. It’s a perfect opportunity to dive into a new building project or revisit a classic set.
How many Lego bricks are produced each year?
With billions of bricks produced annually, Lego maintains its position as one of the world’s leading toy manufacturers, continuously expanding its product lines and themes.
How popular is Lego?
The enduring appeal of Lego spans across age groups, with adult fans of Lego (AFOLs) forming a significant and growing community alongside its traditional child audience.
What does 'Lego' mean?
Beyond its Danish roots, the word ‘lego’ also means ‘I put together’ in Latin, a serendipitous coincidence that further reinforces the brand’s identity and function.
Lego Day Activities
Build a Lego toy
Dust off your old Lego set — or use your kids' — and tinker around for a while. It's good for relaxation and mental stimulation. Lego even sponsors corporate retreats for adults.
Plan to visit a Legoland theme park
They're located in Carlsbad, California, and Winter Haven, Florida. There's also a Legoland Discovery Center in Tempe, Arizona. If you're looking for more of a day trip, you can visit one of the 132 Lego retail stores across America.
Watch on the big (or small) screen
The Lego Movie (2014) scored 96 percent "fresh" on Rotten Tomatoes, with many praising the movie's irreverent tone and colorful action. The sequel, The Lego Movie 2: The Second Part, was released 5 years later in 2019. You can also head over to YouTube and watch a Lego creator build breathtaking structures.
5 Startling Facts About Lego
Each Set Contains Trillions of Combinations
Two eight-pipped Lego bricks can be combined 24 different ways. The number goes up exponentially with the addition of other bricks; only six of the same bricks can be combined in over 900 million unique ways.
Lego Is The World's Largest Tire Manufacturer
Lego makes 400 million tires a year for its various vehicles, far outstripping any real-life tire maker.
A Man Made A Real House Out of Lego
The UK's James May built a house out of 3.3 million bricks. It contained a working toilet, shower, and bed.
There's A Surprising Reason Behind Minifigure Design
That iconic hole in the head of a Lego minifigure is not there, as many of us suspected as kids, so you can attach a head to a brick. It's there so a child can continue to breathe in case he or she accidentally swallows it.
Lego Are A Perfect Fit
The injection molds used in creating Lego have tolerances of less than two micrometers — meaning that today's Lego still fit perfectly with those from 60 years ago.
Why We Love Lego Day
Lego is good for the mind
Research suggests that Lego and other construction toys can improve a wide range of mental aptitudes in young children, such as spatial intelligence and hand-eye coordination. (It should be noted that Lego is intended for kids old enough not to swallow them — and wise enough not to leave them out on the carpet!)
Lego is a highly cost-effective toy
A Lego set isn't one toy — it's hundreds! Lego has some of the best "mileage" out of any toy on the market. It'll be years before your child (or you) can exhaust all the possibilities of even a small Lego set.
The story of Lego is inspiring
The Lego Group has made Lego bricks since 1949. The company rebounded from a major sales slump in the early 2000s, becoming the world's most valuable toy company. It's also the world's most powerful brand. All this, while remaining privately held and run by the same family that founded it.
Lego Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | January 28 | Thursday |
| 2028 | January 28 | Friday |
| 2029 | January 28 | Sunday |
| 2030 | January 28 | Monday |
| 2031 | January 28 | Tuesday |
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