National Just Because Day 2018 – August 27

This is your lucky day. While society generally dictates that making impulsive, rash decisions is irresponsible, throw all that knowledge out the window today. Why? Well, just because. Today is a day to do whatever you want at anytime or anyplace. On August 27, you won’t need a reason to celebrate. All you need is National Just Because Day. Don’t worry about answering the question “why” on August 27 —you don’t need a reason. If you want to make spaghetti for breakfast wearing last year’s Halloween costume, more power to you. If you want to climb a tree as an adult, take the risk. It’s a day to stop worrying about the whys. You never need a reason to be yourself, but this goes doubly today. And above all, Just Because Day has become a great way to spread random acts of kindness. Send a thoughtful card to a friend, just because. Give your grandparents a call, just because. Pick up the trash from your neighbor’s yard, just because.

National Just Because Day Activities

1. Give a friend a gift
Surprising a friend with a thoughtful gift, just because, won’t only brighten their day, it could create a positive ripple effect. After teaching them about Just Because Day, you can encourage them to spread it, sharing knowledge about the holiday and good vibes all around as well.

2. Make it known on social media
Helping to spread the idea of National Just Because Day will keep the random acts of kindness flowing strongly and swiftly. Do your part to share the holiday by posting or commenting with the hashtag #justbecauseday.

3. Make it a point to answer with “just because”
At some point in your day, make it your goal to elicit from someone a question along the lines of “But why?” Then, you can tell them, nonchalantly, “just because.” This will further spread awareness about the holiday, and is an indicator that you truly did some kind of action for no apparent reason.

Why We Love National Just Because Day

A. It breaks up the norm
Sometimes falling into a rut can be a vicious cycle, and breaking from that routine seems more difficult every day. With Just Because Day, you can throw a massive wrench into any plan, shake things up, and start anew.

B. It encourages spontaneity
While spontaneous decision making should be kept to a minimum, some of life’s best memories come from the freedom of not over thinking. Calling in sick to drive to a beach you’ve never been to with your best friends hopefully won’t do any long-term damage, but it will certainly give you a lasting memory. Take advantage of being able to say “just because” when someone asks you why you did it.

C. It’s a reminder to take care of ourselves
It’s easy to lose track of yourself in the fast pace of today’s world. But now, you have a license to treat yourself to whatever it is you need. Maybe it’s as small as buying the sugary cereal you swore off a year ago or as big as taking a risk at work or in your personal life. Do what you need to take care of yourself, just because.

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