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FriAug 11

National Face Mask Day – August 11, 2023

National Face Mask Day is annually celebrated on August 11. Founded by Lush Cosmetics, this holiday is a gentle reminder for us to reserve at least 15 to 20 minutes of our day to show some love to our skin.

So, if you’ve been unable to take care of your skin due to a busy schedule or other woes, this holiday will help you bring that glow to your skin — at least for a day.

History of National Face Mask Day

National Face Mask Day was founded by the British cosmetics retailer Lush Cosmetics in 2019. The brand came up with this unique holiday to encourage people to make a little time for self-care. As a result, Lush offers discounts on a diverse range of facial masks at their stores on this day. However, if you want to go natural, you may prepare a mask at home using ingredients from your kitchen, such as honey, almond butter, and egg whites.

By establishing this holiday, Lush is paying tribute to face masks — one of the most hardworking skincare products. A mask can soothe, scrub, and cleanse the skin simultaneously. The company is also making an effort to spread awareness about the benefits of using face masks, such as anti-aging, skin tightening, etc. To interest people in self-care, the brand holds a contest on the holiday that gives its customers the chance to win a $500 gift card and a free consultation from one of its product experts. Isn’t that a splendid offer?

On National Face Mask Day, you have the freedom to celebrate how you want. Relax on your couch with a cleansing face mask, or visit your nearest Lush store to find a suitable mask for your skin type! Either way, you’re making time out for yourself, which matters most.

National Face Mask Day timeline

19th Century
The First Facial Mask

Madame Rowley invents the first face mask in Ohio.

1875
Patented Face Masks

Madam Rowley patents the first facial mask.

1990s
Hannibal Lecter, a Halloween Specialty

Hannibal Lecter masks, inspired by “The Silence of the Lambs,” become a go-to Halloween uniform.

2018
Sheet Masks Become Trendy!

Sheet masks become the biggest beauty trend after Bella Hadid and Lady Gaga post masked selfies on Instagram.

National Face Mask Day FAQs

How often can I use face masks?

You may consider applying a facial mask or sheet mask every other day or three days a week. It is recommended that you don’t use masks every day as they might strip your skin of its natural oils and make it excessively dry.

Is National Face Mask Day an official holiday?

No, National Face Mask Day isn’t an official holiday but a reminder to take a few minutes from your busy schedule to relax and unwind.

Is there a right time to apply facial masks?

That depends on what you intend for your skin. If you want to hydrate your skin, a morning routine might work best. However, if you want to exfoliate or use a mask with skin clarifying elements, it would be better to apply it before going to bed.

National Face Mask Day Activities

  1. Give self-care a chance

    Take some time out from your busy schedule and give your skin the love it deserves. Grab your favorite face mask or whip up a D.I.Y. facial mask and indulge in a day of relaxation. You’ve earned it!

  2. Join in the celebration with friends

    No one said you have to celebrate this day alone! Invite your friends — both guys and gals — and have a fun day masking on. Don’t forget to take some silly selfies and share them on your social media feeds with the hashtag #nationalfacemaskday.

  3. Get huge discounts

    What could be a better occasion to grab incredible deals on face masks than National Face Mask Day? If you’re running short of facial masks, visit your nearest Lush store and try one for free!

5 Facts About Facial Masks You Didn’t Know

  1. Applying face masks is an ancient practice

    Naturally prepared facial masks have been in use since the days of Cleopatra.

  2. What mud, bud?

    In ancient cultures, mud from the Dead Sea was used in facial masks to clear pores, remove dead skin, and exfoliate.

  3. You needn’t mask your entire face

    Facial masks can be applied to areas of concern, like treating acne on your forehead or blackheads on your chin alone.

  4. All hail to Japanese Geishas!

    The Geishas invented sheet masks in Japan over a hundred years ago.

  5. A Korean skincare staple

    Applying sheet masks has become a staple in the Korean skincare regime. They hydrate the skin and leave it looking soft.

Why We Love National Face Mask Day

  1. A reminder to take care of your skin

    Due to our busy work schedules, we often forget to make time for self-care. So, National Face Mask Day is a perfect reminder to make time for hydrating and exfoliating your skin. A face exuding dewy radiance at the end of the day is more than worth it!

  2. A chance to learn about different face masks

    Besides offering great deals, Lush Cosmetics also launches a variety of facial masks on National Face Mask Day for visitors to choose from. You may speak to a beauty specialist at the store to find out the best mask for your skin type and win a free sample.

  3. There are no limits to where and how you celebrate

    It’s a fun day, and it’s up to you how you want to celebrate it. You could lounge in your garden, be a couch potato, cook dinner, or even play with your kids while having your mask on. Isn’t that convenient?

National Face Mask Day dates

YearDateDay
2023August 11Friday
2024August 11Sunday
2025August 11Monday
2026August 11Tuesday
2027August 11Wednesday

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