National Dream Destination Day

History of National Dream Destination Day

National Dream Destination Day was created by Meg von Haartman, owner of Traveler Ooh La La, a company specializing in luxury travel and once-in-a-lifetime experiences. As a passionate travel expert, Meg recognized the transformative power of turning dream destinations into reality. Inspired by the joy and fulfillment that travel brings to people’s lives, she established this holiday to encourage everyone to embrace their wanderlust and plan their next adventure.

The rise of social media allowed travelers to share their journeys and inspire others, making once-distant places feel closer and more attainable. National Dream Destination Day was set on November 13th as the perfect moment for reflection and inspiration, just ahead of the holiday season—a time when many people begin planning their trips for the upcoming year.

Today, the holiday continues to encourage travelers of all kinds to explore the world, dream bigger, and seek out those extraordinary travel experiences that will create lifelong memories. With Traveler Ooh La La’s expertise, dream trips become unforgettable realities.

National Dream Destination Day timeline

1920s

Commercial Air Travel

The rise of commercial air travel makes international travel more accessible, setting the stage for the concept of "dream destinations."

1990s

The Internet

The internet revolutionizes travel booking, giving people access to flights and hotels worldwide, expanding their travel possibilities.

Early 2000s

The Role of Social Media

Social media platforms like Instagram and Facebook popularize the sharing of travel experiences, inspiring others to visit new and exciting destinations.

2024

The First Celebration

Meg von Haartman, owner of Traveler Ooh La La, establishes National Dream Destination Day to encourage people to plan and experience their dream vacations.

National Dream Destination Day FAQs

When is National Dream Destination Day?

National Dream Destination Day 2026 falls on a Friday, November 13. It’s the perfect occasion to kickstart your weekend with some serious travel planning and inspiration.

How many Americans plan to travel internationally each year?

Millions of Americans plan international travel annually, with numbers fluctuating based on global events and economic conditions. In recent years, data suggests roughly 90-100 million U.S. citizens travel abroad, with many seeking unique cultural experiences.

What is the economic impact of the global travel industry?

The global travel and tourism industry is a massive economic driver, contributing trillions of dollars to the world’s GDP and supporting hundreds of millions of jobs. It encompasses everything from airlines and hotels to local attractions and tour operators.

What are some of the world's top dream destinations?

While dream destinations are highly personal, perennial favorites include Paris for its romance, Tokyo for its vibrant culture, the Maldives for luxurious relaxation, and Rome for its rich history. Many also dream of exploring the natural wonders of New Zealand or the ancient sites of Egypt.

National Dream Destination Day Activities

Share your dream destination (#DreamDestinationDay)

Post your dream destination on social media using the hashtag #DreamDestinationDay. Inspire others by sharing where you've always dreamed of visiting, and encourage friends and family to do the same.

Explore new possibilities

Use this day to research new destinations, unique experiences, and luxury escapes that align with your travel dreams. Discover hidden gems or popular bucket-list spots to add to your future travel plans.

Turn dreams into plans

Start taking steps toward making your dream destination a reality. Whether it’s setting a future date, researching accommodations, or looking into logistics, today is the perfect day to begin turning your travel aspirations into real-life experiences.

5 Facts About National Dream Destination Day

Founder’s vision

National Dream Destination Day was founded by Meg von Haartman, a luxury travel expert with a passion for bucket-list experiences.

Dream big

Over 50% of travelers have a dream destination they’ve always wanted to visit, but many have yet to take that trip.

Dream destinations vary

For some, a dream destination means tropical beaches, while others dream of exploring bustling cities or tranquil retreats in nature.

Bucket list travel

Most people have at least one bucket-list destination, whether it's an exotic island, a remote wilderness, or a world-famous landmark.

Luxury travel rises

There has been a significant rise in demand for luxury travel, with more people seeking tailored, high-end experiences in their dream destinations.

Why We Love National Dream Destination Day

Inspiration for adventure

National Dream Destination Day motivates us to explore new places and experience new cultures. It reminds us that travel brings excitement, fresh perspectives, and lasting memories.

Make dreams a reality

This holiday gives you the perfect excuse to start planning your dream trip. Whether it's a luxurious beach getaway or a cultural exploration, today is about taking the first steps toward realizing your travel dreams.

Break from routine

Traveling is a way to take a break from daily life, recharge, and gain new experiences. National Dream Destination Day encourages you to take that leap toward adventure and fulfillment.