National Day of Encouragement – Sep. 12, 2026

National Day of Encouragement
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AppreciationLifestyle
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United States
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Every September 12
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National Day of Encouragement arrives every September 12, inviting us to actively spread positivity and support. This day is a powerful reminder that a few heartfelt words can profoundly impact someone’s day. Take the opportunity to motivate, inspire, and uplift those in your community, workplace, and personal life.

Want to sponsor National Day of Encouragement? Learn how

Expected National Day of Encouragement Deals

On National Day of Encouragement, businesses and organizations often focus on internal appreciation and community outreach rather than traditional sales. Expect companies like Hallmark to highlight cards and gifts that convey supportive messages, while mental wellness apps like Headspace might offer special content or free trials focused on positive psychology. Employee recognition platforms could see increased activity, with companies like BetterUp promoting coaching and development. Local businesses might offer small gestures of appreciation to customers or staff. We will update this page with confirmed live programs and initiatives as September 12 approaches.

Platform Guide for National Day of Encouragement

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #DayOfEncouragement. Share stories of workplace encouragement or professional mentorship.

Instagram

Tag @nationaltoday_ and use #NationalDayOfEncouragement. Post a photo of someone who inspires you with a caption about their positive impact.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #EncouragementDay. Share a personal anecdote about how encouragement changed your perspective.

Social Media Tips for National Day of Encouragement

Individuals

Reach out to a friend, family member, or colleague with a personalized message of encouragement. A simple text, email, or handwritten note can make a huge difference.

Creators

Produce a short video or blog post sharing your top three tips for giving effective encouragement. Interview people about the most encouraging words they've ever received.

Brands

Launch an internal campaign to recognize and encourage employees, or create a social media challenge asking followers to share stories of encouragement using a branded hashtag.

Partners & Brands for National Day of Encouragement

  1. Hallmark

    Founded in 1910 by Joyce Hall, Hallmark is a leading manufacturer of greeting cards and gifts. The company's mission revolves around helping people connect and express themselves, making it a natural fit for a day dedicated to encouraging others through thoughtful messages.

  2. Starbucks

    Established in 1971 in Seattle, Washington, Starbucks has grown into the world's largest coffeehouse chain. Known for fostering community and a 'third place' environment, Starbucks often encourages positive interactions and small acts of kindness among its customers and partners (employees).

  3. Headspace

    Co-founded in 2010 by Andy Puddicombe and Rich Pierson, Headspace is a popular mindfulness and meditation app. It offers guided meditations and tools to improve mental well-being, focus, and resilience, all of which contribute to a more positive and encouraging mindset.

  4. The Random Acts of Kindness Foundation

    Founded in 1995, this non-profit organization is dedicated to inspiring people to practice kindness and pass it on. They provide free educational resources and tools to schools, workplaces, and communities to foster a culture of compassion and encouragement.

  5. BetterUp

    Founded in 2013, BetterUp is a leading human transformation company that offers coaching, content, and community to help individuals and organizations thrive. Their platform focuses on personal and professional development, directly supporting the spirit of encouragement in the workplace.

  6. Kind Snacks

    Founded in 2004 by Daniel Lubetzky, KIND Snacks is known for its healthy snack bars and commitment to social impact. The brand often promotes acts of kindness and positivity through its marketing campaigns, aligning with the message of encouragement.

  7. Google

    Founded in 1998 by Larry Page and Sergey Brin, Google is a global technology giant. Beyond its search engine, Google is known for its innovative workplace culture and employee recognition programs, which often include initiatives designed to encourage and support its vast workforce.

National Day of Encouragement Hero

Dale Carnegie

Dale Carnegie (1888–1955) was an American writer and lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. His seminal work, 'How to Win Friends and Influence People,' published in 1936, emphasized the power of encouragement, appreciation, and genuine interest in others as keys to success and positive relationships. Carnegie's principles continue to inspire millions to uplift those around them.

History of National Day of Encouragement

In 2007, a group of young people at the National Leadership Forum at Harding University in Searcy, Arkansas, came up with the idea of The Encouragement Project. The group went on to start a celebration which they called the National Day of Encouragement. This was the result of a grim reality — these young people saw a lack of encouragement as one of the main obstacles that the youth face. They recognized the urgent need to help each other overcome negative influences.

Since the day before September 12 is such a tragic day in American history, National Day of Encouragement was also seen as a day where people across the country could get together and support each other through the grief of the 9/11 terrorist attacks. September 12 is therefore also observed as a day to honor the victims and those who continue to be affected by mindless bigotry.

Following the day’s creation, the first official to issue a proclamation was Belinda LaForce. She was the then-mayor of Searcy. The day was recognized on August 22, 2007, and the celebrations were observed on September 12 the very year. Soon afterward, Arkansas Governor Mike Beebe issued a proclamation designating September 12 as “State Day of Encouragement.” President George W. Bush signed a document in 2007 designating the day as the National Day of Encouragement. A Senate resolution for the day was introduced by Arkansas Senator Mark Pryor and was passed by unanimous consent on September 13, 2011. Needless to say, National Day of Encouragement holds significance for all Americans.

National Day of Encouragement timeline

1981
Act of Forgiveness

Pope John Paul II survives an attempt on his life, followed by him publicly forgiving his would-be assassin.

2010
Operation Beautiful

Caitlyn Boyle starts an initiative to recognize the true beauty in every woman.

2015
The Pay It Forward Movement

The movement encourages people to do unprompted good deeds.

2021
An Act of Sportsmanship

Italy’s Gianmarco Tamberi and Mutaz Barshim of Qatar share a gold medal at the Tokyo Games.

How Businesses Can Celebrate National Day of Encouragement

Local businesses can honor National Day of Encouragement by creating a supportive environment for both staff and customers. Consider implementing an ‘Employee Shout-Out’ board where colleagues can publicly recognize each other’s efforts. Restaurants might offer a ‘Pay It Forward’ option, allowing customers to anonymously purchase a coffee or meal for the next person. Retailers could host a small event featuring local motivational speakers or offer a discount to customers who share a story of encouragement they’ve received. The key is authentic gestures that foster a sense of community and positivity.

National Day of Encouragement FAQs

When is National Day of Encouragement?

National Day of Encouragement 2026 falls on Saturday, September 12. It’s a perfect weekend opportunity to reach out and uplift someone’s spirits.

What is the impact of encouragement?

Encouragement has a profound impact on well-being and performance. Studies show that positive feedback and support can boost self-esteem, increase motivation, and reduce stress in individuals, leading to greater productivity and happiness in both personal and professional settings.

How can I encourage someone effectively?

Effective encouragement involves being specific, sincere, and focusing on effort rather than just outcome. Tell someone exactly what you appreciate about their work or character, and express genuine belief in their abilities. Acknowledge their struggles while affirming their potential.

Is encouragement different from praise?

While related, encouragement and praise have distinct differences. Praise often focuses on a positive outcome or achievement (‘You did a great job!’), whereas encouragement emphasizes effort, progress, and resilience (‘I see how hard you’re working, keep going!’). Encouragement builds self-efficacy and perseverance.

How to Observe National Day of Encouragement

  1. Encourage those around you

    Say a word of encouragement to everyone whom you know personally or professionally. There’s no better way to observe National Day of Encouragement than this.

  2. Appreciate a junior

    Cheer the achievements of a junior at work on National Day of Encouragement. Celebrate the progress that they have made and encourage them to scale new heights.

  3. Encourage an emerging artist

    Encourage a budding artist by buying their art and advertising their work on your social media profile. A simple follow, like, or comment could immensely boost their business.

5 Happy Facts That Will Blow Your Mind

  1. Seahorses get married

    Seahorses tend to be monogamous — they intertwine their tails to stick together while floating through the ocean.

  2. Male puppies are chivalrous

    Male puppies let female puppies win play fights.

  3. There’s romantic equality in South Korea

    There's a Valentine's Day for single people in South Korea, celebrated on March 14.

  4. Cows have best friends

    Cows have friends that they spend their days with — they get stressed when they are separated.

  5. Your dog loves you

    They are capable of showing affection and in fact, dogs regularly dream about their owners.

Why National Day of Encouragement is Important

  1. A day of love

    National Day of Encouragement is ultimately a day of love and kindness. We love this day because it brings out the best in us.

  2. A day to uplift our friends

    We all have silent struggles. National Day of Encouragement reminds us that a simple kind word can give someone the boost of encouragement that they might be desperately seeking.

  3. A day to start anew

    If you have been struggling to finish a project or simply too scared to start, let this day encourage you to start afresh. Listen to the words of encouragement around and get started on your journey.

National Day of Encouragement dates

Year Date Day
2026 September 12 Saturday
2027 September 12 Sunday
2028 September 12 Tuesday
2029 September 12 Wednesday
2030 September 12 Thursday