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National Dapper Your Data Day – July 18, 2024

National Dapper Your Data Day is celebrated every year on July 18. Although it is a relatively new commemoration, this national event aims to raise awareness of one of today’s most pressing concerns. Data protection and security have become increasingly important challenges in recent years. As a result, numerous organizations around the world commemorate National Dapper Your Data Day to remind consumers and officials about the significance of data security.

History of National Dapper Your Data Day

Although data security and protection have become more important challenges in our hyper-connected world, numerous organizations and institutions, as well as private corporations, have been collecting data about markets and populations for decades. The earliest examples of what we now call ‘people data’ can be traced back to the first opinion polls. These surveys were mostly performed by research organizations to better understand market trends and customer perceptions of products and commercial brands, as well as to investigate voting patterns during political elections.

For marketing organizations and market research, opinion polling, and survey methodologies worked exceptionally well. Daniel Starch, an advertising executive, and psychologist studied the responses of participants to specific advertisements in the early 1920s, which was one of the first uses of polling techniques in market research.

The founder of the Gallup Company, George Gallup, is widely regarded as one of the forefathers of current polling and survey methodology. One of the most used methods of data collection has remained to poll. Data can now be collected in a variety of ways and on a much larger scale, thanks to the introduction of digital technology and information technology.

As the several congressional hearings of heads of tech companies and social media platforms have shown, digital technology and artificial intelligence currently enable us to do much more with data, which can raise some ethical questions. To raise awareness of these risks, Dapper Data L.L.C., a U.S.-based company specializing in data solutions, organized the first National Dapper Your Data Day in 2020.

National Dapper Your Data Day timeline

Gallup Company

The Gallup Company, one of the pioneers of opinion polling and market research, is established.

“The Economics of Information”

George Stigler releases his seminal article, which paves the way for many modern market research and data collection techniques.

Big Tech and Social Media

When social media platforms are at their peak, data is only starting to emerge as the new digital economy's blue-chip.


The General Data Protection Regulation (G.D.P.R.), one of the earliest legal documents dealing with personal data in the digital world, is created.

National Dapper Your Data Day FAQs

What is big data ?

‘Big Data’ refers to massive amounts of complex data which often require complex algorithms and computers to analyze and study.

How many companies gather data on users?

The number is increasingly rising, as companies are gathering data on users and consumers in many countries. More than 60 % of companies in the world collect data.

What is data used for?

Data collected by companies is generally used to better understand the preferences and needs of clients and users and provide more catered services. Personal data can also be used to better understand buying habits of consumers.

How to Observe National Dapper Your Data Day

  1. Clean your data

    The most important thing to accomplish during this commemoration is to put the celebration's messages into action. Although the procedure can be time-consuming, cleaning your data should not be difficult. Make a point of instilling these habits and sticking to them in the future.

  2. Read about the topic

    Data safety is a relatively recent issue, brought to prominence mainly by the advent of the digital economy, and the role that data plays. There is extensive literature dedicated to this issue. Understanding the basics is the first step to truly comprehending its implications.

  3. Follow up on the latest news

    Data security and compliance are currently evolving as one of the most pressing challenges of our time. You will be able to follow the progress of the current debate if you have a good understanding of the ramifications of this problem.

5 Interesting Facts About Data

  1. Massive amount every day

    Over 78% of all data has been created in the previous three years alone, as data generation has increased in recent decades.

  2. Analyzed data

    Although data analysis has advanced significantly, most businesses are only able to examine roughly 1% of the entire data collected.

  3. 50 billion devices

    From automated computers and servers to smartphones and tablets, there are currently more than 50 billion smart linked devices in use throughout the world.

  4. Storage and creation

    Individual internet users generate more than 60% of the data available online, but organizations store 75% of it.

  5. Data creation rate

    According to many estimations, each individual, on average, creates seven megabytes of information every second.

Why National Dapper Your Data Day is Important

  1. It shows that data safety is still an issue

    This is a vital and present topic, with social media platforms and tech corporations routinely revising their privacy policies, as well as rising discoveries about data gathering tactics. There is so much to learn about this, which is why this day is so important.

  2. It reminds us to practice data safety

    People have been exposed to greater technology developments in communication and media in the last few decades than ever before. This would have necessitated a significant shift in our digital media safety practices, but it is rarely done. This day serves as a reminder to be cautious with our data.

  3. It allows us to research and learn more about data safety

    This day serves as a reminder to look into the various methods we can protect our data. This information can then be shared with family members.

National Dapper Your Data Day dates

2024July 18Thursday
2025July 18Friday
2026July 18Saturday
2027July 18Sunday
2028July 18Tuesday

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