National Caviar Day – Jul. 18, 2026

National Caviar Day
Categories:
Tags:
CookingFood
Where:
United States
Date change rule:
Every July 18
Holiday emoji:
🖤

National Caviar Day elevates the humble fish egg to a luxurious delicacy every July 18. This day invites gourmands and curious palates alike to savor the exquisite taste and texture of sturgeon roe. Explore gourmet pairings, learn about sustainable sourcing, and discover new ways to enjoy this opulent treat.

Want to sponsor National Caviar Day? Learn how

Expected National Caviar Day Deals

As National Caviar Day approaches each July 18, luxury food retailers and fine dining establishments often roll out exclusive promotions to entice connoisseurs. While we await official 2027 promotions to drop, history shows brands like Petrossian, Caviar Russe, and Browne Trading Co. frequently offer discounts on their premium selections. Specialty grocers such as Whole Foods Market and online purveyors like Goldbelly might feature curated caviar sets or bundles with blinis and créme fraîche. High-end restaurants and hotels, including those under the Four Seasons or Ritz-Carlton banners, could present special tasting menus or limited-time caviar service. We will update this page with confirmed live deals as July 18 approaches.

Platform Guide for National Caviar Day

TikTok

Tag @www.nationaltoday.com and use #NationalCaviarDay. Film a caviar tasting or a DIY blini recipe.

Instagram

Tag @nationaltoday_ and use #NationalCaviarDay. Share stunning photos of caviar presentations or elegant pairings.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalCaviarDay. Post a poll asking users their favorite type of caviar or share historical facts.

Social Media Tips for National Caviar Day

Individuals

Treat yourself to a small tin of caviar and experiment with simple pairings like potato chips or scrambled eggs for a luxurious snack.

Creators

Produce a 'caviar on a budget' video, exploring more accessible fish roe options or creative, affordable serving suggestions that still feel indulgent.

Brands

Host a virtual caviar tasting event, partnering with a sommelier to pair different roes with champagne or vodka, engaging a high-end audience.

Top Brands for National Caviar Day

  1. Petrossian

    Founded in Paris in 1920 by brothers Melkoum and Mouchegh Petrossian, this iconic brand is renowned for introducing caviar to the Western world. They are celebrated for their exceptional quality and expertise in sourcing and aging fine sturgeon roe.

  2. Caviar Russe

    A New York-based luxury purveyor established in 1997, Caviar Russe operates both a Michelin-starred restaurant and a retail boutique. They specialize in importing and distributing the finest caviar from around the globe, maintaining rigorous quality standards.

  3. Browne Trading Co.

    Founded in 1991 in Portland, Maine, Browne Trading Co. is a leading importer and distributor of fresh seafood and gourmet products, including a curated selection of high-quality caviar. They are known for their direct relationships with global fisheries and commitment to sustainability.

  4. Champagne Taittinger

    One of the last great independent Champagne houses, Taittinger was established in 1734. Its crisp, elegant bubbles make it a classic pairing for caviar, enhancing the delicate flavors of the roe without overpowering them.

  5. The Caviar Bar at Harrods

    Located within the iconic Harrods department store in London, The Caviar Bar offers an opulent experience dedicated to the finest sturgeon roe. It features an extensive menu of premium caviars, often paired with champagne and other luxury accompaniments.

  6. Stoli Vodka

    Stolichnaya, commonly known as Stoli, is a classic Russian vodka brand established in 1938. Its smooth, clean profile makes it a traditional and popular accompaniment to caviar, often served chilled to complement the briny delicacy.

  7. Dean & DeLuca

    Founded in 1977 in New York City by Joel Dean, Giorgio DeLuca, and Jack Ceglic, Dean & DeLuca became a renowned gourmet food retailer. They were celebrated for their curated selection of high-quality ingredients, including a range of fine caviars and specialty foods.

National Caviar Day Hero

Cesar Ritz

The renowned Swiss hotelier, born in 1850, revolutionized the luxury hospitality industry with his Ritz hotels. He is often credited with popularizing caviar among the European elite by featuring it prominently on his menus, transforming it from a simple Russian staple into a symbol of high society and refined taste. His influence helped establish caviar as an indispensable part of opulent dining experiences worldwide.

National Caviar Day timeline

1240s
Written in roe

The oldest written account of caviar comes from the Mongol ruler, Batu Khan

1324
Royal fish

The United Kingdom fancied it enough to make it royal, making all sturgeon in the region monarch property

1800s
Caviar boom

North America gets a taste of caviar — becoming the largest producer by the 20th century.

2008
Put down the pole

Russia suspends wild sturgeon fishing to let the population replenish.

How Businesses Can Celebrate National Caviar Day

Local businesses can celebrate National Caviar Day by offering unique tasting experiences or special promotions. Fine dining restaurants could create a limited-time caviar menu, perhaps featuring different types of roe or creative dishes incorporating caviar. Wine and spirits shops might host a pairing event, showcasing champagnes or vodkas that perfectly complement caviar, while specialty food stores could offer discounts on caviar, blinis, and crème fraîche. Even catering companies could promote bespoke caviar stations for events, adding a touch of luxury to any gathering.

National Caviar Day FAQs

When is National Caviar Day?

National Caviar Day 2026 falls on Saturday, July 18, inviting everyone to indulge in this luxurious delicacy over the weekend.

How much does caviar cost?

Caviar prices vary widely based on species, origin, and quality, ranging from approximately $50 per ounce for more common varieties to over $200 per ounce for rare sturgeon roe like Beluga.

What is 'real' caviar?

Technically, ‘real’ caviar refers exclusively to the salt-cured roe (eggs) of the sturgeon fish, primarily found in the Caspian and Black Seas. Other fish roes, like salmon or trout, are often labeled with their fish name (e.g., ‘salmon roe’).

Is caviar healthy?

Caviar is a nutrient-dense food, rich in omega-3 fatty acids, vitamins (A, D, B12), and minerals like selenium and iron. While high in cholesterol, its beneficial fats contribute to heart and brain health.

National Caviar Day Activities

  1. Serve it up

    Impress your guests and impart some roe knowledge upon them as they dive into this appetizer experience. It’s a perfect excuse to use the fine china and makes great conversation.

  2. Dine out and catch it on the menu

    Whether you’re a seasoned caviar eater or have never tried it before, take your taste buds on an adventure by ordering it at your local, upscale restaurant.

  3. Try them all

    There are several kinds of caviar, although the small black or gray colored roe is technically the most caviar of caviar. The pink or orange colored “caviar” actually comes from salmon. Find both to taste and compare which is better to you.

5 Crazy Facts About Caviar

  1. Just eggs

    The word "caviar" comes from the Persian word for "egg"

  2. Captain Caviar

    People who make caviar go through 10-15 year apprenticeships

  3. Caspian delicacy

    Today most of the world's caviar is produced in the Caspian Sea

  4. Baby beluga

    The world's best caviar comes from Beluga, Stellate, and Russian sturgeon

  5. Taste the rainbow

    Caviar ranges in color from dark gray and yellow-gray to brown-black. Red 'caviar' is actually salmon roe, not caviar.

Why We Love National Caviar Day

  1. Caviar is healthy

    Caviar, within its various sizes and colors offers an array of nutritional value. A serving of caviar contains a healthy dose of phosphorus, protein, calcium, selenium, iron, magnesium, and vitamins B12 and B6.

  2. Caviar is a hard catch

    Part of the reason why real caviar is an expensive delicacy is because it is the roe of sturgeon found only in the Caspian and Black Seas. Due to overfishing in the 1900s, this industry is regulated and limited which drives up the value and price.

  3. Caviar is fancy

    If you find yourself at a fancy enough restaurant, you may find caviar on the menu. It is served raw in a petite bowl or plate over ice.  People eat it with an adorably small spoon either alone or with bread. Pinky up and open wide!

National Caviar Day dates

Year Date Day
2026 July 18 Saturday
2027 July 18 Sunday
2028 July 18 Tuesday
2029 July 18 Wednesday
2030 July 18 Thursday