National Chocolate Candy Day – Dec. 28, 2026

National Chocolate Candy Day
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Every December 28
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National Chocolate Candy Day arrives every December 28, inviting everyone to indulge in their favorite cocoa-infused treats. Whether you prefer milk, dark, or white, this day is a perfect excuse to unwrap a bar, share a box of truffles, or bake a decadent dessert. Stock up on your favorites and share the sweetness!

Want to sponsor National Chocolate Candy Day? Learn how

Expected National Chocolate Candy Day Deals

While we await official 2027 promotions to drop, history shows that National Chocolate Candy Day often brings sweet deals from major confectioners and retailers. Look for discounts on popular brands like Hershey’s, Mars Wrigley, and Ferrero at grocery stores and drugstores. Specialty chocolate shops like Ghirardelli and Godiva may offer buy-one-get-one deals or gift box promotions. Online retailers such as Amazon and Target are also likely to feature sales on bulk chocolate and candy assortments. Keep an eye out for discounts on baking chocolate from brands like Callebaut for those who prefer to make their own treats. We will update this page with confirmed live deals as December 28 approaches.

Platform Guide for National Chocolate Candy Day

TikTok

Tag @www.nationaltoday.com and use #ChocolateCandyDay. Film a taste test of unique chocolate candies or a quick recipe tutorial.

Instagram

Tag @nationaltoday_ and use #NationalChocolateCandyDay. Share aesthetically pleasing photos of your favorite chocolate treats or a DIY chocolate craft.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #ChocolateCandyDay. Ask your community to share their all-time favorite chocolate candy and why.

Social Media Tips for National Chocolate Candy Day

Individuals

Treat yourself to a new chocolate candy you've never tried before. Visit a local chocolatier or explore international candy aisles for unique finds, then share your review.

Creators

Create a 'chocolate candy bracket' where your followers vote on their favorite types or brands of chocolate. Document the journey and reveal the ultimate winner.

Brands

Run a giveaway featuring a basket of premium chocolate candies. Encourage user-generated content by asking followers to share how they're celebrating the day for a chance to win.

Top Brands for National Chocolate Candy Day

  1. Hershey's

    Founded in 1894 by Milton Hershey in Hershey, Pennsylvania, The Hershey Company is one of the largest chocolate manufacturers in the world. Known for its iconic milk chocolate bars, Kisses, and Reese's Peanut Butter Cups, Hershey's has become synonymous with American chocolate.

  2. Mars Wrigley

    A division of Mars, Incorporated, Mars Wrigley is a global leader in confectionery, specializing in chocolate, chewing gum, and fruity confections. Their portfolio includes beloved brands like M&M's, Snickers, Twix, Dove, and Skittles, delighting consumers worldwide.

  3. Ghirardelli

    Established in 1852 by Domenico Ghirardelli, the Ghirardelli Chocolate Company is one of the oldest chocolate makers in the United States. Renowned for its premium chocolate squares, baking chocolate, and decadent hot cocoa mixes, it's a staple for gourmet chocolate lovers.

  4. Lindt & Sprüngli

    A Swiss chocolatier and confectionery company founded in 1845, Lindt is famous for its smooth-melting chocolate, particularly the Lindor truffles. The company is known for its high-quality ingredients and sophisticated chocolate-making processes.

  5. Godiva Chocolatier

    Founded in Brussels, Belgium, in 1926, Godiva is a global manufacturer of premium chocolates and related products. Known for its luxurious truffles, pralines, and chocolate-dipped strawberries, Godiva offers an exquisite chocolate experience.

  6. Ferrero

    An Italian manufacturer of branded chocolate and confectionery products, Ferrero was founded in 1946. It is known for popular brands such as Ferrero Rocher, Nutella, Kinder, and Tic Tac, offering a diverse range of sweet treats globally.

  7. Cadbury

    A British multinational confectionery company owned by Mondelez International, Cadbury was established in 1824. It is best known for its Dairy Milk chocolate, Creme Eggs, and Roses selection boxes, holding a significant place in the UK and Commonwealth chocolate markets.

National Chocolate Candy Day Hero

Milton Hershey

Milton S. Hershey (1857–1945) was an American confectioner, philanthropist, and founder of The Hershey Chocolate Company. After several failed ventures, he found success with caramel, then shifted to chocolate production. His vision led to the creation of Hershey, Pennsylvania, a town built for his factory workers, complete with housing, schools, and recreational facilities. Hershey's commitment to quality and philanthropy left a lasting legacy, making chocolate accessible to the masses.

National Chocolate Candy Day timeline

1828
New Inventions, New Chocolate Creations.

Dutch chemist Coenraad Van Houten invented a hydraulic press that could separate the cocoa butter from the cacao, thereby producing a powder.

1870s
The First Chocolate Easter Egg

Rodolphe Lindt's invention of the conching machine resulted in the mass production of chocolate, paving the way for John Cadbury to introduce his first chocolate egg.

1900
Hershey Bar is born!

Chocolate - once considered a luxury for the wealthy, is made affordable by Milton Hershey.

1945
Hershey goes to War

By the end of World War II, the entire Hershey plant was producing ration bars at a rate of 24 million a week.

How Businesses Can Celebrate National Chocolate Candy Day

Local businesses can sweeten their offerings for National Chocolate Candy Day. Bakeries and cafes can feature special chocolate-themed desserts, hot cocoa flights, or offer a free chocolate sample with every purchase. Retail stores could create displays of gourmet chocolate candies, paired with complementary items like coffee or wine. Even service-based businesses might offer clients a small, branded chocolate treat as a thank-you, spreading a bit of festive cheer during the holiday season.

National Chocolate Candy Day FAQs

When is National Chocolate Candy Day?

National Chocolate Candy Day 2026 falls on Monday, December 28, offering a perfect opportunity to indulge in your favorite chocolate treats just before the New Year.

How much chocolate is consumed annually?

Americans consume an estimated 2.8 billion pounds of chocolate annually, averaging about 11 pounds per person. This impressive figure highlights chocolate’s enduring popularity as a beloved treat across the nation.

What are the most popular types of chocolate candy?

While personal preferences vary, milk chocolate remains the most consumed type, followed closely by dark chocolate, which has seen a surge in popularity due to its perceived health benefits. White chocolate also holds a niche but loyal following.

What is the origin of chocolate candy?

Chocolate’s history dates back thousands of years to ancient Mesoamerican civilizations, who consumed it as a bitter drink. It wasn’t until the 19th century that solid chocolate bars and candies, as we know them today, became widely available with the advent of new processing techniques.

National Chocolate Candy Day Activities

  1. Eat all the chocolates

    Whether you're feeling the wonderful combination that is peanut butter and chocolate or are more of a chocolate and caramel fan, indulge in every kind of chocolate candy. See if you can guess the filling before reading the description.

  2. Give some as a gift

    Why wait until Valentine's Day to share some chocolate Kisses with someone?

  3. Try making some chocolate candies

    Have fun with it and pick out some cool molds.

4 Countable Chocolate Fun Facts

  1. 25 million

    The number of Hershey's Kisses made each day.

  2. 3

    The number of chocolate varieties: dark, milk, and white.

  3. 11 pounds

    The average amount of chocolate every American eats per year

  4. $22 billion

    The amount of money Americans spent on chocolate in 2017.

Why We Love National Chocolate Candy Day

  1. It gives us an excuse to eat all those chocolate gifts we just received

    Whether it's the fun-sized chocolate candies in our stockings, or a bag of ornament-shaped chocolates, we have a new reason to indulge.

  2. Dark chocolate can improve our health

    A quality dark chocolate bar contains soluble fiber and plenty of antioxidants to deem this a beneficial sweet treat. That said, enjoy everything in moderation.

  3. Chocolate makes us feel good

    We can't seem to help getting giddy over chocolate. Science can back us up on this too. Studies show chocolate may temporarily help alleviate symptoms of anxiety and depression.

National Chocolate Candy Day dates

Year Date Day
2026 December 28 Monday
2027 December 28 Tuesday
2028 December 28 Thursday
2029 December 28 Friday
2030 December 28 Saturday