National Brazilian Blowout Day – Aug. 21, 2026

National Brazilian Blowout Day
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Fashion
Where:
United States
Date change rule:
Every August 21
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National Brazilian Blowout Day smooths out the calendar every August 21, celebrating the popular hair straightening procedure. This day highlights the benefits of achieving frizz-free, silky hair that lasts for months. Treat yourself to a salon visit, explore at-home smoothing kits, or simply embrace your best hair day.

Want to sponsor National Brazilian Blowout Day? Learn how

Expected National Brazilian Blowout Day Deals

While we await official 2027 promotions, history shows that salons and beauty retailers often offer special deals for National Brazilian Blowout Day. Expect discounts on Brazilian Blowout treatments at participating salons, along with promotions on aftercare products from brands like Brazilian Blowout, Olaplex, and Kerastase. Retailers such as Sephora, Ulta Beauty, and Amazon may feature sales on smoothing serums, keratin treatments, and heat protectants. Keep an eye out for bundled services or loyalty program bonuses. We will update this page with confirmed live deals as August 21 approaches.

Platform Guide for National Brazilian Blowout Day

Instagram

Tag @nationaltoday_ and use #BrazilianBlowoutDay. Share your before-and-after hair transformations or favorite styling tips for smooth locks.

TikTok

Tag @www.nationaltoday.com and use #BrazilianBlowoutDay. Film a quick tutorial on maintaining your blowout or showcase your favorite frizz-fighting products.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #BrazilianBlowoutDay. Ask your community for their best smooth-hair hacks or favorite salon experiences.

Social Media Tips for National Brazilian Blowout Day

Individuals

Book a Brazilian Blowout treatment at your favorite salon, or invest in quality smoothing products to achieve salon-like results at home for a special occasion.

Creators

Create engaging content comparing different hair smoothing treatments, review Brazilian Blowout aftercare products, or share your personal journey to frizz-free hair.

Brands

Run a giveaway for a free Brazilian Blowout service, offer discounts on smoothing product bundles, or partner with local salons for co-promotions and client events.

Top Brands for National Brazilian Blowout Day

  1. Brazilian Blowout

    The original and leading professional smoothing treatment, Brazilian Blowout was founded to provide customizable, frizz-free hair solutions. Their products are designed to improve hair health and provide long-lasting smoothness without harsh chemicals.

  2. Olaplex

    Founded in 2014, Olaplex revolutionized hair care with its patented bond-building technology. While not a smoothing treatment itself, Olaplex products are essential for maintaining hair health and integrity, especially after chemical services like Brazilian Blowouts.

  3. Kerastase

    A luxury hair care brand established in 1964, Kerastase offers high-performance products tailored to various hair concerns. Their 'Discipline' range is specifically formulated to control frizz and enhance smoothness, making it a favorite for maintaining treated hair.

  4. Moroccanoil

    Moroccanoil pioneered oil-infused hair care with its signature argan oil treatments. Founded in 2008, the brand is renowned for products that hydrate, condition, and smooth hair, making it an ideal companion for extending the life of a Brazilian Blowout.

  5. Living Proof

    Founded by MIT scientists in 2005, Living Proof develops innovative hair care solutions free of silicones, parabens, and phthalates. Their 'No Frizz' line utilizes patented healthy hair molecule (OFPMA) technology to block humidity and smooth hair.

  6. Drybar

    Founded in 2010 by Alli Webb, Drybar popularized the 'no cuts, no color, just blowouts' concept. With salons nationwide, they offer professional styling services and a line of products designed to achieve and maintain sleek, polished hair.

  7. GHD

    Good Hair Day (GHD) was founded in 2001 in the UK, becoming a global leader in high-quality heat styling tools. Their flat irons and hair dryers are essential for achieving and maintaining the sleek, smooth finish often associated with a Brazilian Blowout.

National Brazilian Blowout Day Hero

Marcia Teixeira

Marcia Teixeira is widely credited as a pioneer in introducing keratin-based hair smoothing treatments, including the Brazilian Blowout, to the United States. Her work in the early 2000s helped popularize the technique, making frizz-free, manageable hair accessible to a broader audience. Teixeira's innovations transformed the salon industry, offering a semi-permanent solution for clients seeking sleek and smooth results.

History of National Brazilian Blowout Day

Even though the Brazilian blowout has just lately acquired popularity, it has been present since the 1980s. Brazilian hair straightening trends have included several variations of the same technique.

The blowout treatment, which originated in Brazil, has helped many ladies maintain their hair silky throughout the hot summer months. For up to three months, ingredients from the nation are employed to keep the hair bright.

The National Brazilian Blowout Day was first celebrated in August 2014. Since then, the special hair treatment has gained more popularity. The procedure has also been enhanced. Professional stylists are in charge of inspecting your hair and deciding on the treatment you’ll receive. On this holiday, there’s even more awareness of your hair. Many spend the day learning about ways to maintain and improve the health of their hair. It is also a day when many people decide to hang out at the shop of their favorite stylists.
Hair treatment is in high demand, especially during the long, hot summer months. This is because the intense sun can easily influence the hair, causing it to frizzle. Many people can have this procedure from their certified stylists on National Brazilian Blowout Day.

National Brazilian Blowout Day timeline

1965
‘Le Brushing’ is Invented

An earlier form of a blowout, called ‘le brushing’, is invented by Patrick Alès.

2005
The Brazilian Blowout

The Brazilian blowout becomes a trend in Brazil.

2014
The First National Brazilian Blowout Day

In August, the holiday is created to celebrate the blowout.

2015
The Website Launch

The official website of the Brazilian blowout is launched.

How Businesses Can Celebrate National Brazilian Blowout Day

Local salons and beauty supply stores can leverage National Brazilian Blowout Day to attract new clients and reward loyal ones. Offer special package deals on Brazilian Blowout treatments, including aftercare products, or host a ‘Smooth Hair’ event with styling demonstrations. Beauty retailers can create curated product bundles featuring smoothing serums, heat protectants, and high-quality styling tools. Promote these offers across social media with engaging visuals and client testimonials, encouraging bookings and purchases throughout August.

National Brazilian Blowout Day FAQs

When is National Brazilian Blowout Day?

National Brazilian Blowout Day 2026 falls on Friday, August 21, offering a perfect opportunity to achieve sleek, frizz-free hair just in time for late summer events.

What is a Brazilian Blowout?

A Brazilian Blowout is a professional hair smoothing treatment that uses a liquid keratin formula to create a protective layer around each hair strand. This process effectively eliminates frizz, smooths the cuticle, and enhances shine, lasting up to 12 weeks with proper care.

How long does a Brazilian Blowout last?

Typically, a professional Brazilian Blowout treatment can last for up to 12 weeks, or three months, provided that clients follow the recommended aftercare regimen. This includes using sulfate-free shampoos and conditioners.

Is a Brazilian Blowout safe for all hair types?

Yes, Brazilian Blowout treatments are generally considered safe and effective for all hair types, including color-treated, chemically processed, and fine hair. The formula is designed to improve the condition of the hair without causing damage.

National Brazilian Blowout Day Activities

  1. Visit a certified hairstylist

    During the summer, heat can affect the hair. It is good to visit a certified hairstylist to give you a safe treatment.

  2. Learn more about the Brazilian blowout

    Read extensively about the ingredients used for the treatment. Then have a professional stylist make recommendations that fit your type of hair.

  3. Share hair tips with your friends

    On National Brazilian Blowout Day, you can hang out with your friends and share hair treatment tips with them.

5 Facts About Anti-frizz Treatment

  1. It protects the from frizzing

    The treatment keeps the hair shiny and smooth even during the summer heat.

  2. There are different types of treatments

    There are several treatment options to choose from.

  3. The ingredients are different

    It is necessary to check what ingredients are involved in each treatment.

  4. It maintains natural hair

    There are anti-frizz treatments that would not tamper with your hair texture.

  5. It is available in certified salons

    Treatment is usually easy to obtain, especially during the summer.

Why We Love National Brazilian Blowout Day

  1. We learn new things about our hair

    On National Brazilian Blowout Day, we can learn so many new things about our hair. We also get to decide what treatments our hair requires.

  2. Fun with friends

    The holiday is a time to hang out with friends. We can talk about different hairstyles all day.

  3. Get a safe treatment

    On National Brazilian Blowout Day, you can get a safe anti-frizz treatment. Just visit a professional stylist.

National Brazilian Blowout Day dates

Year Date Day
2026 August 21 Friday
2027 August 21 Saturday
2028 August 21 Monday
2029 August 21 Tuesday
2030 August 21 Wednesday