Learn more fun facts on the National Bikini Day Video Page.
- Categories:
- Arts & Entertainment
- Tags:
- HistoricalSummer
- Where:
- United States
- Date change rule:
- Every July 5
- Holiday emoji:
- 👙
National Bikini Day dives into summer fun every July 5. This day celebrates the revolutionary two-piece swimsuit, first introduced in 1946 and named after Bikini Atoll. Embrace the spirit of summer by hitting the beach, lounging poolside, or finding your perfect swimwear.
Want to sponsor National Bikini Day? Learn how
Expected National Bikini Day Deals
While we wait for official 2027 promotions to drop, history shows that National Bikini Day often brings exciting deals from swimwear brands and retailers. Look for discounts from popular brands like Speedo, Roxy, Victoria’s Secret PINK, Target, Aerie, L*Space, and Frankies Bikinis on their latest collections. Expect online sales, in-store promotions, and special offers on beach accessories and resort wear. We will update this page with confirmed live deals as July 5 approaches.
Platform Guide for National Bikini Day
Tag @nationaltoday_ and use #NationalBikiniDay. Share your favorite swimwear styles or beach day photos.
TikTok
Tag @www.nationaltoday.com and use #NationalBikiniDay. Film a fun ‘get ready with me’ for the beach or a swimwear haul.
X/Twitter
Mention @NatlToday and use #NationalBikiniDay. Tweet about your favorite bikini trends or historical facts about the swimsuit.
National Bikini Day Hero
Louis Réard
National Bikini Day timeline
At the Cannes Film Festival, Brigitte Bardot is photographed wearing a bikini on every beach in the south of France.
According to one of the top Los Angeles PR Firms, Brian Hyland's song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" inspires a bikini buying spree
The thong bikini first appears in Brazil
The Olympic Committee decrees the bikini the official uniform for women’s beach volleyball
How Businesses Can Celebrate National Bikini Day
Local businesses can embrace National Bikini Day by hosting themed events or promotions. Swimwear boutiques can offer discounts on new collections or host styling workshops. Beachfront restaurants and bars can feature special summer cocktails or offer discounts to customers wearing bikinis. Spas and beauty salons could run promotions on waxing, tanning, or other pre-beach treatments, encouraging customers to feel confident and ready for the water.
National Bikini Day FAQs
When is National Bikini Day?
In 2027, National Bikini Day will be observed on Monday, July 5, kicking off the work week with a splash of summer fashion. This annual observance commemorates the swimsuit’s debut.
Who invented the bikini?
Louis Réard, a former automotive engineer, is credited with introducing the bikini. His innovative design in 1946 was so daring that he struggled to find a model, eventually hiring a nude dancer to showcase it.
How popular is the bikini today?
The bikini’s popularity has endured for decades, evolving with fashion trends and becoming a staple in nearly every woman’s summer wardrobe. Its versatility and style ensure its continued prominence in fashion.
Why is it called a bikini?
The name ‘bikini’ was chosen to evoke the shock and excitement associated with the atomic tests at Bikini Atoll. Réard believed his minimalist design would create a sensation akin to the world-changing events of the time.
National Bikini Day Activities
Buy a new bikini
Treat yourself—you can never have too many bikinis. But don’t just get the same old one: try a new pattern or color. Summer is just getting started, and so is your shopping spree.
Throw a bikini pool party
Themed parties are so much fun. Grab some bikini-themed decorations at your local party supply store and invite your friends over for some pool playtime. Don’t forget the sunscreen!
Put on your favorite one-piece
Bikinis are fun, but even we have to admit that they’re not for everyone. If the bikini isn’t your thing, that’s okay. You can still join the fun! Put on your favorite one-piece and join the pool party.
Why We Love National Bikini Day
You can show off your fashion sense
Fashion is a great way to express ourselves—the bikini is just another outlet. They come in all different colors, shades, and styles. You can go nineties with a halter bikini, rock a tankini, or even try on a skirtkini. You can mix and match bottoms and tops, stripes, and colors. So what’s your bikini style?
It gives you a reason to head to the beach
No one ever needs a reason to escape to the beach, but it’s always nice to have an excuse. If anyone asks you why you’re not at work, it’s because today is National Bikini Day!
They go with the coolest accessories
Accessories can make or break a look. With the right amount of bling, the perfect coverup, and some stylish shades, you can turn your bikini into a bona-fide summer look! Is that a celebrity, or is it just you rocking the beach?
Social Media Tips for National Bikini Day
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