National Bagel Day – January 15, 2027

National Bagel Day
Categories:
Tags:
Food
Where:
United States
Date change rule:
Every January 15
Holiday emoji:
🥯

National Bagel Day celebrates the iconic, chewy bread every January 15. These delicious rounds of dough boast a history as rich as your favorite cream cheese spread, found everywhere from breakfast joints to supermarkets. Join the celebration by trying a new flavor, sharing your favorite bagel creation, or supporting a local bakery!

Want to sponsor National Bagel Day? Learn how

Expected National Bagel Day Deals

While we wait for official 2027 promotions to drop, history shows National Bagel Day often brings exciting deals from major chains. Expect Dunkin’ to offer discounted bagels or cream cheese with drink purchases, while Panera Bread might feature special bagel-and-spread combos. Local bagel shops like Ess-a-Bagel or Russ & Daughters in New York often run buy-one-get-one deals or offer free cream cheese upgrades. Supermarket brands like Thomas’ Bagels and Lender’s Bagels could have coupon offers or in-store promotions. Even coffee giants like Starbucks might participate with discounted bagel options. We will update this page with confirmed live deals as January 15 approaches.

Platform Guide for National Bagel Day

Instagram

Tag @nationaltoday_ and use #NationalBagelDay. Share mouth-watering photos of your favorite bagel creations or a visit to your local bagel shop.

TikTok

Tag @www.nationaltoday.com and use #NationalBagelDay. Film a quick video showing your bagel-making process, a taste test of unique flavors, or your ultimate bagel sandwich.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalBagelDay. Ask your community about their favorite bagel toppings or share a recipe for homemade bagels.

Social Media Tips for National Bagel Day

Individuals

Treat yourself to a new bagel flavor or an elaborate bagel sandwich. Support a local bagel shop by purchasing your breakfast or lunch there, and don't forget to share your delicious experience online.

Creators

Create content showcasing the versatility of bagels beyond breakfast. Develop unique savory or sweet bagel recipes, review different bagel shops, or explore the history and cultural significance of bagels.

Brands

Run a 'build your own bagel' contest, offering prizes for the most creative combinations. Partner with local bagel shops for a co-promotional event, or offer special discounts on bagel-related products like cream cheese or spreads.

Top Brands for National Bagel Day

  1. Einstein Bros. Bagels

    Founded in 1995, Einstein Bros. Bagels is a leading bagel and coffee chain in the United States. Known for its freshly baked bagels, shmear, and coffee, it operates hundreds of locations nationwide, offering a wide variety of flavors and breakfast options.

  2. Thomas' Bagels

    Part of Bimbo Bakeries USA, Thomas' has been a household name since 1880, famous for its English muffins and bagels. Their pre-sliced bagels are a staple in supermarkets, offering convenience and a variety of flavors for at-home enjoyment.

  3. Dunkin'

    Founded in 1950 in Quincy, Massachusetts, Dunkin' is one of the largest coffee and baked goods chains globally. While famous for its coffee and donuts, Dunkin' also offers a popular selection of bagels and cream cheese, often featuring promotions on National Bagel Day.

  4. Panera Bread

    Panera Bread, established in 1987, is a popular fast-casual restaurant chain known for its freshly baked bread, sandwiches, soups, and salads. They offer a diverse menu of bagels, including classic and seasonal varieties, often paired with their signature cream cheese spreads.

  5. Lender's Bagels

    Lender's Bagels, founded in 1927 in New Haven, Connecticut, is credited with popularizing frozen bagels in the United States. They offer a convenient way for consumers to enjoy bagels at home, available in various flavors in grocery store freezer aisles nationwide.

  6. Philadelphia Cream Cheese

    First produced in 1872 by Kraft Foods, Philadelphia Cream Cheese is the most recognized brand of cream cheese in the world. It's a quintessential bagel topping, offering a rich, creamy texture and a variety of flavors that perfectly complement any bagel.

  7. H&H Bagels

    An iconic New York City bagel institution, H&H Bagels has been serving authentic New York-style bagels since 1972. Known for their hand-rolled, boiled, and baked bagels, they are a beloved destination for both locals and tourists seeking a classic bagel experience.

National Bagel Day Hero

The Bagel Bakers Local 338

While no single inventor is credited with the bagel, the Bagel Bakers Local 338 union played a pivotal role in popularizing this iconic bread in the United States. Formed in New York City, this union of Jewish bakers maintained strict standards for bagel production, ensuring quality and consistency. Their efforts helped establish the bagel as a breakfast staple and a cultural icon, particularly in New York, spreading its appeal across the nation.

History of National Bagel Day

Bagels have a long and highly documented history that travels from the Jewish families of Poland in the 1600s to wrapped up in parchment paper in your hands today. And, unlike many things created nearly five-hundred years ago, bagels are remarkably unchanged. Sure, cream cheeses and butters and flavors and toppings may have evolved over time but bagel is a beigel is a beygal. 

Bagels made the jump to America with a massive Polish-Jewish immigration in the 1800s that firmly entrenched itself in New York City where it thrived. In fact, an entire union was created in the early 1900s called Bagel Bakers Local 338 to support the growing, immigrant-led industry. That also begat the “bagel brunch,” that we still enjoy to this day with little to no changes: lox, cream cheese, capers, tomatoes, and red onions. 

While bagels were hugely popular in New York City almost immediately, they didn’t make their way to the national scale until the mid 20th-century where automation and bread slicing (the coolest thing!) made mass manufacturing much more efficient. Since then, bagels have taken off to include a variety of flours, toppings, dips and smears but still remain – by and large – exactly as they were in the 1600s. 

National Bagel Day timeline

1300s
The First Bagel Appears

The beginnings of the modern bagel can be traced to the Polish obwarzanek, a thin, boiled, then baked ring of dough.

1610
New Baby, New Bagel

The first known written records about bagels appears in Krakow, Poland which dictated that bagels should be gifted to women soon after childbirth.

Early 1900s
New York Icon

Over this century, the popularity of bagels spread through the growing Eastern European and Jewish-immigrant communities in New York City.

1950s
Bagels Become An American Staple

Bagels are sold in supermarkets across the nation and surpass the donut as an essential breakfast item.

Traditions of National Bagel Day

Eat a bagel
Pretty easy! Head to your local bakery and take a big ole bite into a yummy, warm, crispy, doughy, bagel with your favorite toppings!
Bake a bagel
Surprisingly simple and rather enjoyable, there’s nothing that tastes or smells better than freshly baked bagels straight out of the oven. A great activity for you and your loved ones. 
Give a bagel
Considering that the initial written context of bagels came as a traditional gift for pregnant women, this will go great at any maternity ward! Or, just give it to someone you know who lives bagels. 

National Bagel Day Stats

54% like ’em fresh
Of Americans eat fresh bagels. While it may be convenient to stock up on store-bought, it’s clear that we have a preferred palate for freshly baked bagels. 
77% make ’em a meal
Of bagels are eaten as the main dish for whichever meal that may be. These hardy rings of fresh dough are sustainable enough to 
75% like ’em toasty
Of bagel eaters prefer theirs warmed up and will gladly buy a fresh, hot one over anything cold. With nearly 90 percent of users putting cream cheese, butter, or some kind of topping on it, it’s clear that the contrast between hot and cold is the desired method of bagel consumption.

National Bagel Day FAQs

When is National Bagel Day?

In 2027, National Bagel Day will be observed on Friday, January 15. This provides a fantastic opportunity to celebrate the end of the work week with your favorite bagel and coffee.

How many bagels are sold annually?

The global bagel market was valued at over $5.5 billion in 2024, demonstrating the significant economic impact and continued growth of bagel consumption worldwide. This market continues to expand with new flavors and variations.

What is the origin of the bagel?

While the exact origin is debated, a popular theory suggests the bagel was invented in 1683 in Vienna, Austria, to honor King Jan III Sobieski of Poland after his victory against the Ottoman Turks. The shape was said to resemble a stirrup, or ‘bügel’ in German.

What makes a New York-style bagel unique?

The unique texture of a New York-style bagel is often attributed to the city’s tap water, which has a specific mineral composition. This water is believed to contribute to the dough’s elasticity and the bagel’s signature chewiness after boiling and baking.

National Bagel Day Activities

  1. Have a bagel at every meal

    Take this day as an opportunity to appreciate the versatility of the bagel, and feel free to use it as an excuse to try as many flavors as you would like!

  2. Share the bagel love

    What office, classroom, or group of friends doesn't love bagels? Scope out your local bagel shops for exclusive National Bagel Day deals and spring for a dozen delicious bagels to share.

  3. Find the best bagel in town

    Everyone has their favorite bagel place, so maybe it's time to figure out which one is the best. Maybe each place has its own specialty bagel — be adventurous and try it out!

Why We Love National Bagel Day

  1. There are countless varieties

    Have you ever walked into a bagel shop and noticed all the different flavors available? From bagels weaved with cinnamon raisin swirl to the classic everything bagel, there is always a variety to satisfy your sweet or savory cravings.

  2. Bagels are versatile

    Many of us have had bagels for breakfast, but how about as a deli sandwich or maybe a pizza bagel? The chewy and dense texture make bagels a perfect vehicle for toppings, spreads, anything else delicious you can think of!

  3. They are convenient

    You can find bagels at grocery stores, coffee shops, and even gas stations. You can eat them toasted or just plain. Either way, they are still a delicious and easy choice when you are on-the-go.

National Bagel Day dates

Year Date Day
2027 January 15 Friday
2028 January 15 Saturday
2029 January 15 Monday
2030 January 15 Tuesday
2031 January 15 Wednesday

Let’s get social

Here are some special hashtags for the day.

#NationalBagelDay #BagelDay #creamcheese