Memorial Day – May. 31, 2027

Expected Memorial Day Deals

While Memorial Day weekend often marks the unofficial start of summer with sales, many brands also focus on appreciation and giving back. Look for retailers like Lowe’s and The Home Depot to offer special discounts for active military and veterans, often extending to their families. Starbucks and Dunkin’ may provide free coffee or food items for service members. Many veteran-owned businesses, such as those found on platforms like Veteran Owned Business, will run promotions. Additionally, watch for donation-matching programs from brands partnering with organizations like the Wounded Warrior Project or TAPS. We will update this page with confirmed live deals as May 25 approaches.

History of Memorial Day

The Civil War ended in the spring of 1865 when Robert E. Lee surrendered the last major Confederate army to Ulysses S. Grant at the Appomattox Court House on April 9. Over 620,000 soldiers died in the four-year conflict. General John A. Logan of the Grand Army of the Republic (an organization of Union veterans) would eventually select May 30, 1868, as a day to pay tribute to the fallen:

“The 30th of May, 1868, is designated for the purpose of strewing with flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion, and whose bodies now lie in almost every city, village, and hamlet churchyard in the land…”

Logan apparently chose May 30 because flowers would be in bloom all over the country. By the end of the 19th century, Memorial Day ceremonies were being held on May 30 throughout the nation. States passed proclamations, and the Army and Navy adopted rules for proper observance at their facilities.

The crowd attending the first Memorial Day ceremony at Arlington National Cemetery was approximately the same size as those that attend today’s observance — about 5,000 people. Small American flags were placed on each grave — a tradition still followed at many national cemeteries today. In recent years, the custom has grown in many families to decorate the graves of all departed loved ones.

By 1890, each Northern state had made Decoration Day an official holiday. But this was not the case in the South, where states continued to honor their dead on separate days until after the First World War.

The May 30 date held for decades. But, in 1968, Congress passed the Uniform Monday Holiday Act, which established Memorial Day as the last Monday in May in order to create a three-day weekend for federal employees. The change took place in 1971. The same law also declared Memorial Day a federal holiday.

How Businesses Can Celebrate Memorial Day