International Client's Day – Mar. 19, 2027

Expected International Client's Day Deals

For International Client’s Day, businesses worldwide leverage this occasion to deepen relationships and offer tangible appreciation. While we await official 2027 promotions, history shows that companies like Salesforce often highlight customer success stories, while HubSpot might offer free resources or webinars focused on client retention. Software providers like Adobe and Microsoft frequently provide loyalty discounts or early access to new features for their long-standing clients. Service-based businesses such as Deloitte and Accenture often host exclusive client events or thought leadership sessions. Even smaller firms, like local marketing agencies or consultants, might offer personalized gifts or extended service hours. We will update this page with confirmed live deals as March 19 approaches.

History of International Client's Day

It was 2010 and people from a company in Klaipėda, Lithuania, were debating ideas to celebrate their anniversary. Given how important clients are to any business, they settled on giving thanks to their clients for their anniversary, only to conclude that while weird, quirky, and downright wacky holidays might exist, the world simply did not have anything to celebrate the client.

So, they thought, ‘Why not create one? The very first International Client’s Day greetings and celebrations went out on March 19, 2010, and it was a big event — newspapers reported on it, a new website dedicated to this day came up, and this day was even featured in the Lithuanian open calendar.

More and more companies joined in these celebrations each year until, in 2013, International Client’s Day was a major celebration for many major Lithuanian companies, with the President of Lithuania even commending this festival. Russia adopted this that same year, and within a few years, global companies also featured International Client’s Day among their other special events. But how and when did the tradition of recognizing client and customer loyalty begin?

One theory is that the concept of customer or client loyalty began in the late 18th century when American retailers would give copper tokens to be redeemed with future purchases. A popular concept when it first began, copper was unfortunately too expensive to give out, and copper tokens slowly fizzled out.

The idea that loyalty programs do double duty — first as marketing tools and second as a ‘thank you’ for all customers — spread its wings, however. People began offering all sorts of incentives as a ‘thank you’ for buying their products. Some memorable examples include the ‘Betty Crocker Points Program’ to exchange points for kitchenware, the frequent flier programs that offered free flights after flying a certain number of miles, and many more. In fact, tracking customer data, so rare in that age, became a common feature of all such programs, and people soon began analyzing customer trends for better insights into people’s behavior when availing of products and services.

The internet, social media, and technology have taken these loyalty programs to new places, and some brands have even formed strategic partnerships among themselves to give better rewards. Now, there are personalized rewards and personalized experiences to thank the clients for their patronage of businesses. For 21st-century clients, meaningful gestures have taken the place of tried-and-tested marketing gestures. Organizations are increasingly acknowledging the worth clients bring to the business by appreciating them publicly.

How Businesses Can Celebrate International Client's Day