National Rosa Tequila Day, celebrated on September 14, is all about trying something new and sharing it with your friends! This day shines a spotlight on the fascinating twist on traditional tequila inspired by the fusion of Mexican craft and California style.
History of National Rosa Tequila Day
National Rosa Tequila Day is celebrated annually on September 14 and is dedicated to enjoying a refreshing twist on traditional tequila. Rosa tequila is a relatively recent innovation in the world of spirits, blending the smoothness of tequila with a hint of color and flavor. Its creation is credited to tequila makers seeking a unique offering that would stand out in an industry filled with familiar flavors.
Rosa tequila is produced by aging the spirit in oak barrels, which gives it a delicate pink hue and a rich, mellow taste. The process gives it a more refined profile compared to the sharper, clear versions of tequila. It’s a smooth, slightly fruity take on the classic agave-based spirit, making it popular for sipping or mixing into cocktails.
While tequila has been enjoyed for centuries in Mexico, the trend of rosa tequila began gaining traction in the 21st century as consumers sought new and innovative drinks. With its attractive color and smooth flavor, it quickly became a favorite among tequila lovers and cocktail enthusiasts.
National Rosa Tequila Day encourages people to explore this unique variety and discover the versatility it brings to both traditional and contemporary drinks.
National Rosa Tequila Day timeline
Don Dionisio “Nicho” Real begins producing tequila in the style of his partners working in agave fields.
After receiving red wine barrels by accident when purchasing traditional bourbon barrels, Nicho Real noticed the unique impact it has on his aged tequila, giving it a pink hue and new aromas and textures — so he decides to become a pioneer in this process.
Rosa tequila begins to carve out its niche in the market and more brands begin releasing their own versions.
Calirosa Tequila sponsors National Rosa Tequila Day and the first celebration takes place. Want to be a sponsor: learn how.
National Rosa Tequila Day FAQs
Why is rosa tequila pink?
A common misconception indicates that the pink color is due to it being a mix of rosé and tequila or that it’s a simple consumer ploy to win over those with high aesthetics. However, the real reason is that it’s all about the barrels. The tequila is aged in red wine barrels, giving it its color.
What does rosa tequila taste like?
Rosa tequila has a smooth, slightly sweet flavor with hints of vanilla, caramel, and oak from barrel-aging. Its subtle fruity notes make it a unique option for tequila lovers.
How to drink your rosa tequila?
There is no right or wrong way to drink it! You can drink it as a shot, on the rocks, or in tasty cocktails.
How To Celebrate National Rosa Tequila Day
Buy a bottle and try it for yourself!
If you have a taste for quality liquor, celebrate the day by buying a bottle of rosa tequila and sharing your thoughts.
Order a rosa tequila cocktail or sip it neatly at a local restaurant or bar
Want to try it first before buying it? Rosa tequila is available in hundreds of stores located all across the U.S.
Create a Rosa Tequila cocktail at home!
You can find a bunch of helpful and unique recipes online, such as the Rosa Margarita cocktail, so you can surprise and impress with your new tequila cocktails.
5 Fun Facts About Tequila
The blue agave plant
It must be at least 51% derived from blue agave to be classified as tequila.
There are five official tequila classifications
They are Blanco, Joven, Reposado, Añejo, and Extra Añejo, and they're classified according to how long they've been aged.
It eases flu symptoms
Tequila can help sooth sore throats, ease congestion, and aid with sleep.
It can help with digestion
A post-meal shot of tequila with added probiotics can help stimulate digestion.
It's gluten-free
Since tequila is made from agave, it’s entirely free of the protein.
Why We Love National Rosa Tequila Day
It is delicious
Due to the ingenious blends of tasting notes, ranging from chocolate to berries to coffee to honey, there’s no doubt that rosa tequila is a gift for the taste buds.
It is versatile
We all love trying something new. With tequilas like these, there are endless possibilities and drinks you can make.
It is classic
With the traditional knowledge passed down through generations, rosa tequila will go down in history as a true classic!
National Rosa Tequila Day dates
| Year | Date | Day |
|---|---|---|
| 2025 | September 14 | Sunday |
| 2026 | September 14 | Monday |
| 2027 | September 14 | Tuesday |
| 2028 | September 14 | Thursday |
| 2029 | September 14 | Friday |
