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- Food & Beverage
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- DrinkingFestivitiesLiquor
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- International
- Date change rule:
- Every January
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Ginuary celebrates the beloved spirit of gin throughout the entire month of January. This annual, international observance encourages enthusiasts to explore gin’s rich history, diverse botanical profiles, and endless cocktail possibilities. Mix up a classic G&T, experiment with new recipes, or visit a local distillery to learn more.
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Expected Ginuary Deals
Throughout Ginuary, expect liquor stores and online retailers to offer special discounts on premium gin brands and cocktail kits. Many bars and restaurants will feature limited-time gin menus, tasting flights, and themed events. Look for promotions from brands like Tanqueray, Bombay Sapphire, and Hendrick’s, often paired with tonic water deals from Fever-Tree. We will update this page with confirmed live deals as January approaches, so check back for the best ways to celebrate Ginuary.
Platform Guide for Ginuary
Tag @nationaltoday_ and use #Ginuary. Share your favorite gin cocktails, new bottle discoveries, or home bar setups with stunning visuals.
TikTok
Tag @www.nationaltoday.com and use #Ginuary. Film quick tutorials for classic gin drinks, review new gin releases, or showcase your Ginuary celebrations.
Mention National Today (facebook.com/nationaltoday) and use #Ginuary. Share articles on gin history, host virtual tasting events, or post polls about favorite gin styles.
Ginuary Hero
Franciscus Sylvius
History of Ginuary
Back in the Middle Ages, the Dutch people would make spirits distilled from juniper berries, and since ‘gin’ is the Dutch word for ‘juniper,’ we’re inclined to believe gin was first produced here.
In the 17th century, English soldiers fighting the Dutch would drink this ‘Dutch courage’ as they called it, and bring it with them when they returned to England.
Gin became really popular when Mary II and William III & II ascended the English throne in 1688. Why, you ask? For one, William was Dutch, and people wanted to integrate themselves into him by drinking a Dutch spirit. Plus, he’d imposed heavy taxes on other spirits like beer and brandy, so only gin was left for the price-conscious public.
However, in the 18th century, gin had a poor reputation since it was accused of getting people intoxicated and causing the troubles that necessarily followed. To suppress the gin mania, successive governments levied various tariffs on gin distilleries during that time period, with limited success. Of course, back then, gin was distilled with turpentine and sulfuric acid, which is no longer the case. The technology of 19th-century gin distilleries aided in changing the way gin was made, and the world witnessed the emergence of a new version of this drink. In the 21st century, gin is a common drink, a regular ingredient in cocktails (Martini, anyone?), and has a global fanbase.
Ginuary timeline
Londoners frequent the banks of the Thames in the dead of winter, where vendors have set up stalls selling — among other things — warm gin and gingerbread as both are said to have natural warming properties; this is still a tradition in some parts of London.
European pharmacies prescribe gin for everything from stomach ailments to kidney infections; gin becomes very popular, and gin shops are found in almost every corner of England.
Called the 'Gin Twist', this drink is so famous that it is mentioned in numerous novels and periodicals, and there is even a 149-line poem in a newspaper that extolls this drink's virtues.
A young editor (real name Theodor Suess Geisel) is fired after being caught smuggling gin into his dorm room; determined to keep writing, he sends in his articles under the pseudonym 'Seuss,' adding the 'Dr.' in later.
How Businesses Can Celebrate Ginuary
Local bars and restaurants can host Ginuary tasting events or offer special flight menus featuring different gin styles and botanical profiles. Liquor stores can create curated Ginuary bundles, pairing unique gins with premium tonic waters and garnishes. Online retailers might run month-long promotions on gin-making kits or offer virtual cocktail masterclasses, leveraging the month’s focus on gin appreciation.
Ginuary FAQs
When is Ginuary?
In 2027, Ginuary will again be celebrated for the full month of January, starting on Friday, January 1, and concluding on Monday, January 31. Get ready to discover new favorites.
How popular is gin globally?
The global gin market is projected to continue its upward trend, with estimates suggesting further expansion in the coming years. This sustained interest reflects gin’s adaptability and appeal to a broad consumer base.
What are the main types of gin?
Beyond the traditional categories, contemporary gins often experiment with a wider array of botanicals, leading to innovative styles like floral, citrus, or spicy gins. This diverse landscape ensures there’s a gin for every palate and cocktail preference.
Is gin made from juniper berries?
The juniper requirement is a cornerstone of gin production, ensuring its distinct aromatic and piney notes. However, the balance and variety of other botanicals used by distillers create the vast spectrum of gin flavors available today.
Ginuary Activities
Check out all kinds of gin
Whether you fall into the gin lover category or not, give gin a chance this Ginuary. Explore various flavors, try out different brands, and conduct your own gin tour.
Discover what you can do with gin
Did you know gin could be used for baking? Or that it cures fish especially well? Find out what else this complex spirit can do; check out (and try out) different uses of gin online.
Make new gin cocktails
Celebrate this month by creating delicious new gin drinks. Try out recipes you've never had, and experiment with your own. Go ahead and get mixing!
5 Fun Facts About Gin
A gin recipe appears in print
William Terrington's “Cooling Cups and Dainty Drinks,” the earliest British book to write cocktail recipes, features a gin cocktail as its first recipe.
Gin has to have a 'juniper flavor'
This spirit is legally bound to have a predominantly 'juniper flavor'; no details about other added flavor profiles are mentioned.
It's where 'blind drunk' comes from
Bathtub gin — or gin produced in the bath — was very popular in 1920 in America; unfortunately, it caused major side effects, including blindness, leading to the coining of the phrase 'blind drunk'.
Round the world — with gin
Sir Francis Chichester, the first man to successfully travel around the world in a sailboat, credited a gin cocktail for his success; he said the worst day was when his gin ran out.
G&T comes from British colonies
Tonic water from Indian colonies proved to be a good deterrent for malaria; gin was added to mask the tonic's bitter taste, and a legendary drink was born.
Why We Love Ginuary
We love gin
This spirit's herbal, floral flavor is a great addition to our day, or so we think.
A celebration of all things gin
It's not simply the drink that features in Ginuary celebrations. Brands, cocktails, the history of the drink itself, and even places that give out Ginuary discounts are celebrated equally.
It helps us get through January
Christmas is gone, and another year is here. Gin is perfect to help us with our new year's introspection and the sudden quiet after the festivities.
Social Media Tips for Ginuary
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