- Categories:
- Special Interest
- Tags:
- CareersEducationFashion
- Where:
- United States
- Date change rule:
- Four times a year, in the first weeks of February, May, August, and November
- Holiday emoji:
- 👙
Intimate Apparel Market Week convenes industry professionals four times a year, fostering collaboration and innovation. Join designers, manufacturers, and buyers to explore new trends, forge partnerships, and shape the future of intimate apparel.
Want to sponsor Intimate Apparel Market Week? Learn how
Expected Intimate Apparel Market Week Deals
Intimate Apparel Market Week is a B2B event focused on industry growth, not consumer sales. Brands like Victoria’s Secret, ThirdLove, and Savage X Fenty often preview their upcoming collections, while manufacturers like Fruit of the Loom and HanesBrands showcase new fabric technologies and sustainable production methods. Attendees can expect exclusive wholesale pricing, early access to new lines, and networking opportunities with key players. Educational seminars and workshops provide insights into market trends and consumer behavior. We will update this page with confirmed industry events and key presentations as November 1 approaches.
Platform Guide for Intimate Apparel Market Week
Tag National Today (linkedin.com/company/nationaltoday) and use #IntimateApparelMarketWeek. Share insights on industry trends or new partnerships.
Tag @nationaltoday_ and use #IntimateApparel. Post visually stunning images of new collections, fabric details, or behind-the-scenes content.
X/Twitter
Mention @NatlToday and use #IAMW. Share real-time updates from the show floor, panel discussions, or emerging trends.
Intimate Apparel Market Week Hero
Mary Phelps Jacob
History of Intimate Apparel Market Week
Intimate Apparel Market Week is sponsored by the Underfashion Club, a non-profit organization founded in 1958. The club was originally called The Corset and Brassiere Women’s Club, Inc. but changed its name to the Underfashion Club in 1963. The mission of the club is to educate young people and equip them with useful opportunities in the intimate apparel industry.
According to Tina Wilson, president of the club, “Taking responsibility for setting market week dates is a highly positive initiative for the UFC. We have become an organization that is relied on for networking, ideas, information, and supporting the future of the industry with student scholarships, grants, and internships.” She went on to say, “This is yet another way we are able to further support and engage our members and the intimate apparel marketplace.”
The term ‘intimate apparel’ was first used in the 1920s. Prior to this period, ‘underwear’ had been more commonplace, especially in England. Corsets, which had been the major garment among women’s intimate wear, fell out of style from the 1920s to the 1940s. This was caused by several factors, such as the rise of ‘flapper’ fashion and World War I, when the restrictive nature of corsets became an inconvenience for working women. However, they returned to the scene after World War II.
The 21st century has brought about more innovations and an increase in the comfort of women’s intimate apparel. No longer are strict rules followed that involve restrictive and oftentimes dangerous clothes, as the fashions are ever-changing to match the comfort and style of modern women.
Intimate Apparel Market Week timeline
Queen Elizabeth I is gifted her first pair of silk stockings.
The S-curve, “big bust, big hips” trend is in vogue.
The invention of the modern bra is attributed to Jacob and is patented this year.
Frederick Mellinger invents the first padded bra.
How Businesses Can Celebrate Intimate Apparel Market Week
Local businesses in the fashion and retail sectors can leverage Intimate Apparel Market Week to connect with industry leaders and discover new trends. Boutique owners can host special events showcasing new collections inspired by market week insights, while designers can network for potential collaborations or sourcing opportunities. Retailers can offer exclusive promotions on intimate apparel during the week, highlighting the importance of quality and fit. Consider partnering with local fashion schools to host workshops on lingerie design or merchandising.
Intimate Apparel Market Week FAQs
When is Intimate Apparel Market Week?
For 2027, Intimate Apparel Market Week takes place from Sunday, January 31, through Friday, February 5. It provides an early look at the year’s upcoming trends and collections.
How large is the intimate apparel market?
Industry reports indicate the global intimate apparel market is expected to reach over $70 billion by 2030. This growth is driven by factors like increasing disposable income, evolving fashion trends, and a greater focus on body positivity and inclusivity.
Who attends Intimate Apparel Market Week?
Attendees at Intimate Apparel Market Week typically include sourcing agents, brand executives, trend forecasters, and technology providers specializing in textiles and apparel production. The event serves as a central hub for collaboration and knowledge exchange.
What happens during Intimate Apparel Market Week?
The week is packed with activities such as product launches, networking events, and educational workshops. Professionals gather to identify emerging trends, place orders for upcoming seasons, and discuss the future of lingerie, loungewear, and activewear.
Intimate Apparel Market Week Activities
Buy a gift
Everyone loves cute, new underwear. Buy yourself or someone dear to you some lovely underwear to mark the special day.
Learn some history
Learn more about the colorful history of intimate apparel. You’d be surprised by some of the weird facts you might find!
Use the hashtag
Post about the week on your various social media accounts. Spread the word by using the hashtag #intimateapparel.
5 Weird Facts About Underwear
Monobosoms
During the 1900s, women wore monobosom bras, which gave the illusion of one large bosom.
Red underwear
Some Italian women wear red underwear on New Year’s Eve to attract good luck.
Accidental inventions
The modern bra was invented by Mary Phelps Jacob, who created it using two handkerchiefs and a pink ribbon.
Funeral boxers
Philosopher Jeremy Bentham wore boxer shorts at his funeral.
Wrong bra sizes
80% of women wear the wrong bra size.
Why We Love Intimate Apparel Market Week
An opportunity for discussion
As a layer of clothing that lies next to our skin, intimate apparel is vital for comfort and health. This week is a great opportunity to address issues and offer solutions.
A learning opportunity
Intimate Apparel Week is a time to demystify some of the myths surrounding intimate apparel. Honest and open discussions are the ideal way to do so.
Industry summits
The week gives industry leaders an avenue to swap ideas and information about the intimate apparel industry. It’s a great way to bounce ideas off one another.
Intimate Apparel Market Week dates
| Year | Date | Day |
|---|---|---|
| 2026 | February 1–6 | Sunday–Friday |
| 2026 | May 3–8 | Sunday–Friday |
| 2026 | August 2–7 | Sunday–Friday |
| 2026 | November 1–6 | Sunday–Friday |
| 2027 | January 31–February 5 | Sunday–Friday |
| 2027 | May 2–7 | Sunday–Friday |
| 2027 | August 1–6 | Sunday–Friday |
| 2027 | October 31–November 5 | Sunday–Friday |
| 2028 | January 30–February 4 | Sunday–Friday |
| 2028 | April 30–May 5 | Sunday–Friday |
| 2028 | July 30–August 4 | Sunday–Friday |
| 2028 | October 29–November 3 | Sunday–Friday |
Social Media Tips for Intimate Apparel Market Week
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