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- Week starting with the 2nd Sunday of February
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International Flirting Week, celebrated in the second full week of February, encourages everyone to engage in playful interaction and connection. This week is for those in love, those seeking it, and even those focusing on self-love. Embrace opportunities to spark romance and build rapport, whether with a significant other or a new acquaintance.
Want to sponsor International Flirting Week? Learn how
Expected International Flirting Week Deals
As International Flirting Week approaches, expect a surge in promotions from dating apps and romance-focused brands. In 2027, platforms like Match.com, Tinder, and Bumble will likely offer free premium trials or discounted subscriptions to encourage new connections. Retailers such as Sephora and L’Oréal may feature beauty products designed to boost confidence, while gift companies like Godiva and FTD could run specials on chocolates and flowers for romantic gestures. Local restaurants might also introduce ‘flirt-friendly’ menu items or special date-night packages. We will update this page with confirmed live deals as February approaches.
Platform Guide for International Flirting Week
TikTok
Tag @www.nationaltoday.com and use #InternationalFlirtingWeek. Share short, engaging videos about playful interactions or tips for confident flirting.
Tag @nationaltoday_ and use #InternationalFlirtingWeek. Post visually appealing content showcasing romantic gestures, date ideas, or self-love moments.
Mention National Today (facebook.com/nationaltoday) and use #InternationalFlirtingWeek. Share articles or host discussions about the art of flirting and relationship building.
International Flirting Week Hero
Helen Fisher
History of International Flirting Week
The word ‘flirting’ originated from ‘fleurette,’ which was first used in some 16th-century poems. It is a French word that means ‘try to seduce by the dropping of flower petals.’
In the year 1797, Charles Francis Badini created the Original Fanology or Ladies’ Conversation Fan in London. The hand fan was used predominantly as a flirtation tool in Victorian England to exchange messages between interested parties. This was almost a sign language that had come into being through the use of hand fans. There were specific messages imparted by various gestures. For example, placing the fan near the heart meant ‘I love you,’ and opening the fan wide meant ‘wait for me.’ Both men and women carried these fans to balls or get-togethers and everybody understood the gestures.
John H. Young published the book “Our Deportment: Or the Manners, Conduct and Dress of the Most Refined” in 1881 to provide guidelines to young Victorian men and women on manners and etiquette during courtship. Courtship now would refer to the initial period of flirtation and getting to know each other. One of the guidelines was that “gentlemen who did not contemplate matrimony should not pay too exclusive attention to any particular lady.” It was also not considered good etiquette to show overt signs of affection.
In the 20th century during World War II, anthropologist Margaret Mead observed how flirting was happening between the American soldiers and the British women. There was a miscommunication in what each of them expected from the other due to cultural differences.
International Flirting Week timeline
‘Fleurette’ first appears in some poems, referring to attempts to seduce somebody by dropping flower petals.
Charles Francis Badini creates the Original Fanology or Ladies' Conversation Fan, which is used to exchange messages between interested men and women in Victorian England.
John H. Young publishes the book “Our Deportment: Or the Manners, Conduct and Dress of the Most Refined” to provide guidelines to young Victorian men and women on manners and etiquette during courtship.
Anthropologist Margaret Mead observes differences in flirtation patterns between the American soldiers and the British women during World War II.
How Businesses Can Celebrate International Flirting Week
Local businesses can embrace International Flirting Week by creating engaging experiences that foster connection. Restaurants and cafes could offer ‘conversation starter’ menus or host speed-dating events. Retailers might curate ‘date night’ fashion collections or self-care packages to boost confidence. Even service-based businesses could run workshops on communication skills or offer discounts for couples. The key is to encourage playful interaction and celebrate the joy of human connection.
International Flirting Week FAQs
When is International Flirting Week?
For 2027, International Flirting Week is observed from Sunday, February 14, to Saturday, February 20. This year, it conveniently aligns with Valentine’s Day, amplifying opportunities for romance.
How many people use dating apps?
By 2027, the number of dating app users is projected to continue its steady growth, reflecting evolving social norms and increasing digital integration in personal lives. A significant portion of young adults now meet partners through these platforms.
What are the benefits of flirting?
Engaging in lighthearted flirting is a powerful way to build rapport and create positive social interactions, even in non-romantic contexts. It fosters a sense of connection and can enhance overall mood and well-being.
What are the different types of flirting?
The five main flirting styles—physical, playful, polite, sincere, and traditional—each offer distinct ways to signal interest and build connection. Understanding these can help individuals tailor their approach to different social situations and personalities.
International Flirting Week Activities
Get on a dating app
Nothing celebrates International Flirting Week like creating a dating profile. Take this opportunity to put yourself out there!
Spice up your long-term relationship
If you have been with your partner for a while, take this week to reignite some of the initial butterflies. There’s always room for more romance.
Seize the week
It’s time to seize the day, or the week in this case. Open up your heart to new experiences and find out who’s waiting to meet you.
5 Fun Facts About Flirting
Being funny is attractive
Studies suggest that having a good sense of humor can improve your chances while flirting.
Find the copycat
If you find someone constantly mirroring your body language, they probably find you attractive.
Say cheese!
Research also suggests that smiling makes you more attractive because it puts the other person at ease.
Stop staring at them
Although eye contact is a good flirtation technique, keep it to a maximum of three seconds so it doesn’t become uncomfortable.
Good talkers are attractive
Having a smooth and easy tone while speaking is considered to be very attractive and will positively influence your chances.
Why We Love International Flirting Week
It celebrates love
This is a week that helps us open our hearts and minds to new experiences. Hopefully, we’ll find love along the way — the possibilities are infinite.
It is thrilling
Flirting is exciting! You never know which encounter can lead to your happily ever after story.
Who doesn’t love some romance?
It’s time to take center stage and become the star of your own love story. Everyone deserves a shot at romance.
International Flirting Week dates
| Year | Date | Day |
|---|---|---|
| 2025 | February 9–15 | Sunday–Saturday |
| 2026 | February 8–14 | Sunday–Saturday |
| 2027 | February 14–20 | Sunday–Saturday |
| 2028 | February 13–19 | Sunday–Saturday |
| 2029 | February 11–17 | Sunday–Saturday |
Social Media Tips for International Flirting Week
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