- Categories:
- Food & Beverage
- Tags:
- ChocolateDessertSweet Food
- Where:
- Australia
- Date change rule:
- Every February 16
- Holiday emoji:
- 🍪
Tim Tam Day lights up the calendar every February 16, celebrating Australia’s cherished chocolate biscuit. This day encourages everyone to enjoy Tim Tams in creative ways, from the classic ‘Tim Tam Slam’ to new dessert creations. Gather your favorite flavor, a warm beverage, and join the sweet festivities!
Want to sponsor Tim Tam Day? Learn how
Expected Tim Tam Day Deals
While we await official 2027 promotions to drop, history shows that major grocery chains and specialty food retailers often roll out sweet deals for Tim Tam Day. Expect to see discounts on multi-packs of Arnott’s Tim Tams at stores like Woolworths and Coles across Australia. Coffee shops, such as Starbucks or local cafes, might offer special Tim Tam-themed beverages or pairing deals. Keep an eye out for limited-edition flavors or bundles from Arnott’s itself. Even international retailers like Target or Walmart may feature the popular biscuits where available. We will update this page with confirmed live deals as February 16 approaches.
Platform Guide for Tim Tam Day
TikTok
Tag @www.nationaltoday.com and use #TimTamDay. Film yourself attempting the ‘Tim Tam Slam’ or creating a unique Tim Tam dessert.
Tag @nationaltoday_ and use #TimTamDay. Share visually appealing photos of your Tim Tam snacks, coffee pairings, or creative recipes.
Mention National Today (facebook.com/nationaltoday) and use #TimTamDay. Share your favorite Tim Tam flavor and how you like to eat it with friends and family.
Tim Tam Day Hero
William Arnott
History of Tim Tam Day
Tim Tam is a popular Australian biscuit brand introduced by Arnott’s in 1964. A Tim Tam is a cream-filled sandwich biscuit that was developed by Ian Norris, who worked at Arnott’s. During his trip to Britain, he tasted the popular Penguin biscuits and planned to develop a similar sandwich biscuit for his company. The biscuits were launched in 1964 and were named after a derby horse, Tim Tam.
In 2003, Arnott’s filed a lawsuit against Dick Smith Foods for creating a similar brand of biscuit in terms of design and packaging. Both companies resolved the case without going to court. Arnott’s began manufacturing Tim Tam biscuits for the U.S. market in 2008. In 2017, a special mint and chocolate-flavored Tim Tam biscuit was developed keeping in mind the taste of the American consumers.
The first Arnott’s bakery was set up in 1865, in Newcastle. The majority of Arnott’s confectionery items are distributed within Australia. Several bakeries are set up in Sydney, and Brisbane.
In the early 2000s, Arnott’s launched a series of Tim Tam flavors such as double chocolate, dark mint chocolate, white chocolate, sweet caramel, and honeycomb. Two special flavors of Tim Tam biscuits were also created for the Indonesian market. A limited-edition cheese flavor was later introduced for the same market.
Tim Tam Day timeline
Arnott's creates a pink edition Tim Tam for breast cancer awareness.
Arnott's creates a Tim Tam garden for a Facebook fan.
Chef Zumbo develops new flavors for the Tim Tam brand.
Arnott's launches a new series of Tim Tam mocktail biscuits.
How Businesses Can Celebrate Tim Tam Day
Local cafes and bakeries can celebrate Tim Tam Day by offering special Tim Tam-infused desserts, such as cheesecakes, milkshakes, or even a ‘Tim Tam Slam’ experience with their hot beverages. Grocery stores can create eye-catching displays of Tim Tams, perhaps with recipe cards for creative uses. Restaurants might feature a Tim Tam dessert on their menu for the day. Encouraging customers to share their Tim Tam moments on social media with a specific hashtag can also boost engagement.
Tim Tam Day FAQs
When is Tim Tam Day?
In 2027, Tim Tam Day will be observed on Tuesday, February 16. Mark your calendars for a mid-week treat celebrating this iconic Australian snack.
How many Tim Tams are consumed annually?
Australians are known to consume around 45 million packets of Tim Tams annually, a testament to their enduring love for the chocolate-covered treat. This translates to billions of individual biscuits enjoyed across the nation.
What is the 'Tim Tam Slam'?
Known as the ‘Tim Tam Slam’ or ‘Tim Tam Suck,’ this unique eating ritual involves using the biscuit as a straw for a hot drink. The warm liquid melts the chocolate and softens the biscuit from the inside, creating a gooey, delicious experience that’s a must-try for any fan.
What makes a Tim Tam unique among chocolate biscuits?
The uniqueness of a Tim Tam lies in its signature blend of a crunchy, malted biscuit base, a creamy chocolate filling, and a rich, velvety chocolate coating. This layered texture and flavor profile sets it apart from other chocolate-covered biscuits.
Tim Tam Day Activities
Create a personalized Tim Tam snack basket
No one can resist a basket full of tasty treats for binge snacking. Celebrate this Tim Tam Day by giving personalized snack baskets to your family and friends. You can buy Tim Tams in different flavors from your local grocery store and make a special snack basket to give to your loved ones.
Create desserts with Tim Tam biscuits
There are many creative ways to make plain deserts more fun and exciting with Tim Tam biscuits. You can simply top your favorite ice cream with crushed Tim Tam biscuits. If you want to be even more creative, then try using crushed Tim Tams as a base for no-bake cheesecakes. Another popular hack is to fold chunks of the biscuits in a brownie mix to make instant Tim Tam-flavored brownies.
Taste test new Tim Tam flavors
When it comes to experimenting with new flavors, no one does it like Arnott's. Tim Tam biscuits are known for their unique flavors. From tropical flavors and red velvet, honeycomb to dark choc chili; the list goes on and on. The majority of Tim Tam flavors are easily available in the U.S. and Australia. Pick a handful of the Tim Tam biscuits you have never tasted before and taste test them with your siblings or colleagues. You can even record a fun video of your reactions and share it with your family and friends.
5 Facts About Dark Chocolate That Will Blow Your Mind
It has medicinal properties
The Mayans used dark chocolate to make medicinal beverages.
It's a Spanish discovery
Chocolate was discovered by the Spanish in the late 1500s.
Not everyone can afford it
Amedei Porcelana is considered the world's most expensive chocolate.
It has a unique name
Dark chocolate is also known as sour chocolate.
It's made from tropical trees
Chocolate is made from seeds of the Theobroma cacao tree.
Why We Love Tim Tam Day
It is a great way to get familiar with Australian snacks
Aussies love snacking. And Tim Tam Day is a great opportunity to try out new Australian snacks that are as popular as Tim Tam biscuits. A lamington is also a popular Australian snack that's made with sponge cake and desiccated coconut. Fairy bread is another fun Australian party snack that’s made with buttered bread and covered with colorful sprinkles.
It's a snack for all occasions
Tim Tams are enjoyed and loved by people of all ages. They are an ideal snack for birthday parties, high teas, midnight munching, and coffee breaks. Australians, on average, consume more than 45 million packets of Tim Tam biscuits each year. Even those people who are on a weight-loss diet don't mind having Tim Tam biscuits once in a while on their cheat days.
You get to learn the history of Tim Tam biscuits
Arnott's is one of the biggest manufacturing companies of biscuits and cookies in the world. Tim Tam Day is a great way to get familiar with the history of Arnott's. The company was founded by William Arnott in 1865. Today, the brand has spread throughout East Asia and South Africa, and has become a huge part of Australia's history.
Tim Tam Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | February 16 | Tuesday |
| 2028 | February 16 | Wednesday |
| 2029 | February 16 | Friday |
| 2030 | February 16 | Saturday |
| 2031 | February 16 | Sunday |
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