- Categories:
- Fun
- Tags:
- Lifestyle
- Where:
- United States
- Date change rule:
- Every January 17
- Holiday emoji:
- 🥳
Ditch New Year’s Resolution Day arrives every January 17, offering a welcome reprieve from the pressure of ambitious goals. If your grand plans for the year are already feeling like a chore, today is your guilt-free opportunity to scrap them. Embrace self-acceptance, enjoy a treat, and refocus on what truly brings you joy.
Want to sponsor Ditch New Year's Resolution Day? Learn how
Expected Ditch New Year's Resolution Day Deals
While we wait for official 2027 promotions to drop, history shows that brands often capitalize on the post-holiday slump and resolution fatigue. Look for deals from comfort food purveyors like DoorDash and Grubhub offering discounts on indulgent meals. Fitness brands like Peloton or Nike might run ‘re-evaluate your goals’ campaigns with sales on less intense gear or flexible memberships. Retailers such as Target or Walmart could feature ‘treat yourself’ sales on non-essential items, encouraging a break from strict budgets. Even streaming services like Netflix or Hulu might promote binge-watching deals. We will update this page with confirmed live deals as January 17 approaches.
Platform Guide for Ditch New Year's Resolution Day
Tag @nationaltoday_ and use #DitchResolutions. Share a photo or reel of your favorite ‘guilty pleasure’ activity, whether it’s a cozy night in or an indulgent treat.
TikTok
Tag @www.nationaltoday.com and use #DitchResolutions. Film a short, humorous video about the resolutions you’re happily ditching and what you’re doing instead.
X/Twitter
Mention @NatlToday and use #DitchResolutions. Tweet about the most unrealistic resolution you ever made and why you’re glad to let it go this year.
Ditch New Year's Resolution Day Hero
None
History of Ditch New Year's Resolution Day
There’s not a lot of history behind this holiday, as it is quite unofficial, but there are plenty of reasons backing this day’s coming into existence. Did you know that one in three people fail their New Year’s resolutions in the first month? And only 10% of people are successful at keeping their resolutions throughout the year? According to a study by the University of Scranton, an estimated 80% of people don’t stick to their resolutions.
Ditching New Year’s resolutions has been a practice for almost as long as New Year’s Resolutions themselves. Beginning with the ancient tradition of making resolutions for the new year at the Babylonian festival of Akitu over 4,000 years ago, the Earth completing a single orbit around the Sun brings with it the opportunity to turn over a new leaf and the hope of a ‘New Year, New Me.’ Unfortunately, most of the time, New Year’s Resolutions are as effective as pouring water into a colander.
But the thing is, the commitment to make a change in your life and actually stick to it happens only when you have the willpower to do it. A date change or orbital cycle won’t miraculously make you want to alter your lifestyle. This is probably why New Year’s resolutions are mostly so unsuccessful. Why is the day celebrated on January 17? Most probably because it takes at least a fortnight for people to realize that they don’t actually care all that much about the resolutions they have made, and don’t want to feel tied to them any longer.
Ditch New Year's Resolution Day timeline
Ancient Egyptians celebrate Wepet Renpet, which means ‘Opening of the Year’.
Julius Caesar invents a new calendar and declares January 1 as the first day of the new year.
Scottish writer Anne Halkett writes down pledges in her diary and titles them ‘Resolutions.’
The first-ever recorded use of the term ‘new year resolution’ is published in a Boston newspaper.
How Businesses Can Celebrate Ditch New Year's Resolution Day
Local businesses can embrace Ditch New Year’s Resolution Day by offering a welcome respite from self-improvement pressure. Restaurants and cafes could run ‘cheat day’ specials, featuring indulgent desserts or comfort food combos. Spas and wellness centers might promote ‘stress-free’ packages, focusing on relaxation rather than intense workouts. Retailers could highlight ‘treat yourself’ items, from cozy loungewear to fun gadgets, encouraging customers to reward themselves for simply being human. The key is to create an atmosphere of acceptance and enjoyment, rather than pushing new goals.
Ditch New Year's Resolution Day FAQs
When is Ditch New Year's Resolution Day?
In 2027, Ditch New Year’s Resolution Day is observed on Sunday, January 17. This fixed date offers a consistent annual reminder to re-evaluate your goals and prioritize well-being.
Why do people give up on New Year's resolutions?
Many abandon resolutions due to a lack of intrinsic motivation and overwhelming pressure. The initial burst of enthusiasm often wanes as the reality of sustained effort sets in, making it easy to revert to old habits.
What are the most common New Year's resolutions?
Beyond health and finances, many people resolve to learn a new skill, spend more time with loved ones, or improve their career prospects. These aspirations reflect a desire for overall personal growth.
Who invented Ditch New Year's Resolution Day?
While no specific founder is credited, the day reflects a collective sentiment against the pressure of perfectionism often associated with New Year’s resolutions. It serves as an unofficial antidote to the early-year stress of self-improvement.
Ditch New Year's Resolution Day Activities
Rejoice in your freedom
Eat without worrying about the calories, free yourself from the routine of heading to the gym, and just sit back and relax!
Pat yourself on the back
Even though you no longer want to continue keeping your resolutions, at least you came this far! You made your first mistakes of the New Year. Onwards to better things now!
Share it on social media!
Progress is always celebrated, so why not setbacks? Let the world know that you gave it your best shot, but until next time, your resolutions have officially been ditched!
TOP 5 REASONS WHY PEOPLE FAIL AT KEEPING RESOLUTIONS
Not enough commitment
People fail at keeping a resolution that is not really a commitment but more of a contemplation.
Not enough time
Being unable to prioritize a resolution enough to make time for it is another prime reason for failing.
Experiencing a setback
A minor setback often completely derails a person from keeping their resolutions.
Slower progress than expected
People get discouraged from pursuing or staying consistent with their resolutions when they don’t see instant results.
Not enough support
Because resolutions are so personal, people often fail because of the lack of a support system to keep them motivated to stay committed.
Why We Love Ditch New Year's Resolution Day
We are free from unrealistic goals
As much as we encourage the chasing of goals and don’t think any dream is too big, if a resolution is so unrealistic that it is highly likely you’ll eventually ditch it, there’s probably no good in carrying on with it.
Change should come from within
The will to change your lifestyle should be internal and not be determined by a date change on the calendar.
You can always start again tomorrow!
Now that we are unshackled from those resolutions, let’s take it slow and try again tomorrow. Hopefully, we’ll get better results. Baby steps!
Ditch New Year's Resolution Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | January 17 | Sunday |
| 2028 | January 17 | Monday |
| 2029 | January 17 | Wednesday |
| 2030 | January 17 | Thursday |
| 2031 | January 17 | Friday |

Social Media Tips for Ditch New Year's Resolution Day
Individuals
Creators
Brands