Ditch New Year's Resolution Day – Jan. 17, 2027

Ditch New Year's Resolution Day
Categories:
Tags:
Lifestyle
Where:
United States
Date change rule:
Every January 17
Holiday emoji:
🥳

Ditch New Year’s Resolution Day arrives every January 17, offering a welcome reprieve from the pressure of ambitious goals. If your grand plans for the year are already feeling like a chore, today is your guilt-free opportunity to scrap them. Embrace self-acceptance, enjoy a treat, and refocus on what truly brings you joy.

Want to sponsor Ditch New Year's Resolution Day? Learn how

Expected Ditch New Year's Resolution Day Deals

While we wait for official 2027 promotions to drop, history shows that brands often capitalize on the post-holiday slump and resolution fatigue. Look for deals from comfort food purveyors like DoorDash and Grubhub offering discounts on indulgent meals. Fitness brands like Peloton or Nike might run ‘re-evaluate your goals’ campaigns with sales on less intense gear or flexible memberships. Retailers such as Target or Walmart could feature ‘treat yourself’ sales on non-essential items, encouraging a break from strict budgets. Even streaming services like Netflix or Hulu might promote binge-watching deals. We will update this page with confirmed live deals as January 17 approaches.

Platform Guide for Ditch New Year's Resolution Day

Instagram

Tag @nationaltoday_ and use #DitchResolutions. Share a photo or reel of your favorite ‘guilty pleasure’ activity, whether it’s a cozy night in or an indulgent treat.

TikTok

Tag @www.nationaltoday.com and use #DitchResolutions. Film a short, humorous video about the resolutions you’re happily ditching and what you’re doing instead.

X/Twitter

Mention @NatlToday and use #DitchResolutions. Tweet about the most unrealistic resolution you ever made and why you’re glad to let it go this year.

Social Media Tips for Ditch New Year's Resolution Day

Individuals

Give yourself permission to relax. Order your favorite takeout, skip that planned workout, and enjoy a day free from the pressure of self-improvement goals.

Creators

Create content that validates the feeling of resolution fatigue. Share personal stories, funny memes, or relatable videos about the joy of letting go of unrealistic expectations.

Brands

Launch a 'treat yourself' campaign. Partner with local businesses for indulgence packages, or offer discounts on products that encourage relaxation and self-care, rather than strict self-discipline.

Top Brands for Ditch New Year's Resolution Day

  1. Ben & Jerry's

    Founded in 1978 in Vermont by Ben Cohen and Jerry Greenfield, this iconic ice cream brand is known for its creative flavors and social activism. Perfect for indulging after ditching a diet resolution.

  2. Domino's

    Established in 1960, Domino's is one of the world's largest pizza delivery chains. It offers a convenient and satisfying option for those abandoning healthy eating goals.

  3. Netflix

    Launched in 1997, Netflix revolutionized home entertainment, offering a vast library of movies and TV shows. It's the go-to platform for a guilt-free day of binge-watching instead of productivity.

  4. Lululemon

    Founded in Vancouver, Canada, in 1998, Lululemon is a global athletic apparel company. On this day, they might subtly remind customers that comfort and well-being are also important goals, even if intense workouts are on pause.

  5. Starbucks

    Founded in Seattle in 1971, Starbucks is the world's largest coffeehouse chain. It's a popular spot for a comforting, perhaps sugary, beverage to fuel a day of relaxation rather than rigorous self-improvement.

  6. Target

    An American retail corporation founded in 1902, Target offers a wide range of products. It's a great place for a 'treat yourself' shopping spree, providing a distraction from any abandoned financial resolutions.

  7. Headspace

    Founded in 2010, Headspace is a popular meditation and mindfulness app. While it promotes well-being, on Ditch New Year's Resolution Day, it might offer guided meditations on self-compassion and letting go of perfectionism.

Ditch New Year's Resolution Day Hero

None

Ditch New Year's Resolution Day doesn't have a single founding figure, but rather emerged as a cultural response to the widespread phenomenon of resolution fatigue. The concept celebrates self-acceptance and the freedom to redefine personal goals without pressure. It acknowledges that many people struggle to maintain ambitious New Year's resolutions, often leading to feelings of failure. The 'hero' of this day is the collective spirit of individuals choosing kindness and flexibility over rigid, often unsustainable, self-imposed rules.

History of Ditch New Year's Resolution Day

There’s not a lot of history behind this holiday, as it is quite unofficial, but there are plenty of reasons backing this day’s coming into existence. Did you know that one in three people fail their New Year’s resolutions in the first month? And only 10% of people are successful at keeping their resolutions throughout the year? According to a study by the University of Scranton, an estimated 80% of people don’t stick to their resolutions. 

Ditching New Year’s resolutions has been a practice for almost as long as New Year’s Resolutions themselves. Beginning with the ancient tradition of making resolutions for the new year at the Babylonian festival of Akitu over 4,000 years ago, the Earth completing a single orbit around the Sun brings with it the opportunity to turn over a new leaf and the hope of a ‘New Year, New Me.’ Unfortunately, most of the time, New Year’s Resolutions are as effective as pouring water into a colander.

But the thing is, the commitment to make a change in your life and actually stick to it happens only when you have the willpower to do it. A date change or orbital cycle won’t miraculously make you want to alter your lifestyle. This is probably why New Year’s resolutions are mostly so unsuccessful. Why is the day celebrated on January 17? Most probably because it takes at least a fortnight for people to realize that they don’t actually care all that much about the resolutions they have made, and don’t want to feel tied to them any longer.

Ditch New Year's Resolution Day timeline

3000 B.C.
Wepet Renpet

Ancient Egyptians celebrate Wepet Renpet, which means ‘Opening of the Year’.

46 B.C.
Julian Calendar

Julius Caesar invents a new calendar and declares January 1 as the first day of the new year.

1671
‘I Resolve Not To…’

Scottish writer Anne Halkett writes down pledges in her diary and titles them ‘Resolutions.’

1813
First Time in Print

The first-ever recorded use of the term ‘new year resolution’ is published in a Boston newspaper.

How Businesses Can Celebrate Ditch New Year's Resolution Day

Local businesses can embrace Ditch New Year’s Resolution Day by offering a welcome respite from self-improvement pressure. Restaurants and cafes could run ‘cheat day’ specials, featuring indulgent desserts or comfort food combos. Spas and wellness centers might promote ‘stress-free’ packages, focusing on relaxation rather than intense workouts. Retailers could highlight ‘treat yourself’ items, from cozy loungewear to fun gadgets, encouraging customers to reward themselves for simply being human. The key is to create an atmosphere of acceptance and enjoyment, rather than pushing new goals.

Ditch New Year's Resolution Day FAQs

When is Ditch New Year's Resolution Day?

In 2027, Ditch New Year’s Resolution Day is observed on Sunday, January 17. This fixed date offers a consistent annual reminder to re-evaluate your goals and prioritize well-being.

Why do people give up on New Year's resolutions?

Many abandon resolutions due to a lack of intrinsic motivation and overwhelming pressure. The initial burst of enthusiasm often wanes as the reality of sustained effort sets in, making it easy to revert to old habits.

What are the most common New Year's resolutions?

Beyond health and finances, many people resolve to learn a new skill, spend more time with loved ones, or improve their career prospects. These aspirations reflect a desire for overall personal growth.

Who invented Ditch New Year's Resolution Day?

While no specific founder is credited, the day reflects a collective sentiment against the pressure of perfectionism often associated with New Year’s resolutions. It serves as an unofficial antidote to the early-year stress of self-improvement.

Ditch New Year's Resolution Day Activities

  1. Rejoice in your freedom

    Eat without worrying about the calories, free yourself from the routine of heading to the gym, and just sit back and relax!

  2. Pat yourself on the back

    Even though you no longer want to continue keeping your resolutions, at least you came this far! You made your first mistakes of the New Year. Onwards to better things now!

  3. Share it on social media!

    Progress is always celebrated, so why not setbacks? Let the world know that you gave it your best shot, but until next time, your resolutions have officially been ditched!

TOP 5 REASONS WHY PEOPLE FAIL AT KEEPING RESOLUTIONS

  1. Not enough commitment

    People fail at keeping a resolution that is not really a commitment but more of a contemplation.

  2. Not enough time

    Being unable to prioritize a resolution enough to make time for it is another prime reason for failing.

  3. Experiencing a setback

    A minor setback often completely derails a person from keeping their resolutions.

  4. Slower progress than expected

    People get discouraged from pursuing or staying consistent with their resolutions when they don’t see instant results.

  5. Not enough support

    Because resolutions are so personal, people often fail because of the lack of a support system to keep them motivated to stay committed.

Why We Love Ditch New Year's Resolution Day

  1. We are free from unrealistic goals

    As much as we encourage the chasing of goals and don’t think any dream is too big, if a resolution is so unrealistic that it is highly likely you’ll eventually ditch it, there’s probably no good in carrying on with it.

  2. Change should come from within

    The will to change your lifestyle should be internal and not be determined by a date change on the calendar.

  3. You can always start again tomorrow!

    Now that we are unshackled from those resolutions, let’s take it slow and try again tomorrow. Hopefully, we’ll get better results. Baby steps!

Ditch New Year's Resolution Day dates

Year Date Day
2027 January 17 Sunday
2028 January 17 Monday
2029 January 17 Wednesday
2030 January 17 Thursday
2031 January 17 Friday