National Umbrella Day – Feb. 10, 2027

National Umbrella Day
Categories:
Tags:
CulturalHistorical
Where:
United States
Date change rule:
Every February 10
Holiday emoji:
☂️

National Umbrella Day arrives every February 10, celebrating the ingenious device that has kept us dry and shaded for centuries. From ancient origins to modern innovations, umbrellas are more than just practical tools; they’re symbols of preparedness and style. Join us in honoring this everyday hero by learning about its history, exploring new designs, and sharing your favorite rainy-day moments.

Want to sponsor National Umbrella Day? Learn how

Expected National Umbrella Day Deals

While we await official 2027 promotions to drop, history shows retailers often offer deals on rain gear and accessories around National Umbrella Day. Look for discounts from brands like Totes, Blunt Umbrellas, and ShedRain on their latest models. Department stores such as Macy’s and Nordstrom may feature sales on designer umbrellas, while online giants like Amazon and Walmart will likely have promotions on a wide range of styles and price points. Even fashion brands like Burberry and Hunter might highlight their weather-resistant collections. We will update this page with confirmed live deals as February 10 approaches.

Platform Guide for National Umbrella Day

TikTok

Tag @www.nationaltoday.com and use #NationalUmbrellaDay. Film a creative video showcasing your favorite umbrella, a fun rain dance, or unique ways umbrellas are used.

Instagram

Tag @nationaltoday_ and use #NationalUmbrellaDay. Share stunning photos of colorful umbrellas, stylish rain outfits, or artistic shots of rain-drenched cityscapes.

X/Twitter

Mention @NatlToday and use #NationalUmbrellaDay. Tweet about interesting umbrella facts, historical tidbits, or your funniest umbrella-related mishaps.

Social Media Tips for National Umbrella Day

Individuals

Carry your favorite umbrella with pride, regardless of the weather. Take a selfie with it and share your personal connection to this everyday essential.

Creators

Create a 'best umbrellas for every occasion' guide, review innovative umbrella designs, or produce a short film featuring an umbrella as a central prop.

Brands

Launch a social media contest asking followers to share photos of their most unique umbrellas, offering a prize package of high-quality rain gear or a gift card.

Top Brands for National Umbrella Day

  1. Totes

    Founded in 1924, Totes is a leading global brand known for its umbrellas, rainwear, and cold weather accessories. Based in Cincinnati, Ohio, Totes has been a household name for durable and stylish rain protection for nearly a century.

  2. Blunt Umbrellas

    Hailing from New Zealand, Blunt Umbrellas are renowned for their innovative, aerodynamic design that can withstand strong winds. Founded by Greig Brebner, their patented Radial Tensioning System creates a robust, unflappable canopy.

  3. Davek New York

    Davek New York specializes in luxury umbrellas, combining high-performance materials with sophisticated design. Founded with a focus on durability and craftsmanship, their umbrellas often come with an unconditional lifetime guarantee.

  4. ShedRain

    ShedRain has been a trusted name in umbrellas since 1947, offering a wide range of styles from compact travel umbrellas to large golf umbrellas. Based in Portland, Oregon, they are known for their commitment to quality and functional design.

  5. Burberry

    The iconic British luxury fashion house, founded in 1856 by Thomas Burberry, is famous for its trench coats and signature tartan pattern. Burberry also produces high-end umbrellas, often featuring their distinctive check, blending fashion with practical rain protection.

  6. Hunter

    Hunter is a British heritage brand established in 1856, best known for its original Wellington boots. Expanding its range to include other rain-ready accessories, Hunter also offers stylish and durable umbrellas designed to complement their iconic footwear.

  7. Amazon

    Founded by Jeff Bezos in 1994, Amazon is the world's largest online retailer, offering an unparalleled selection of products. From budget-friendly options to premium brands, Amazon serves as a major marketplace for every type of umbrella imaginable.

National Umbrella Day Hero

Jonas Hanway

Jonas Hanway (1712–1786) was an English traveler and philanthropist widely credited with popularizing the umbrella among gentlemen in London. Prior to his efforts, umbrellas were primarily used by women or considered effeminate. Hanway famously carried an umbrella for over 30 years, enduring public ridicule but ultimately changing societal norms and establishing the umbrella as a respectable male accessory.

National Umbrella Day timeline

1830
Umbrella Shop

One of the earliest umbrella shops opens at New Oxford Street in London, England.

1928
Pocket Friendly

Hans Haupt’s portable umbrellas hit the market.

1964
The Umbrella in Film

The umbrella features as a vital prop in the movie “Mary Poppins”.

2008
Rihanna’s Catchy Song

Rihanna releases ‘Umbrella,’ one of her most well-known songs ever.

How Businesses Can Celebrate National Umbrella Day

Local businesses can celebrate National Umbrella Day by offering themed promotions or showcasing creative displays. Coffee shops might offer a discount to customers who bring their own umbrella, while retail stores could create window displays featuring colorful umbrellas and rain gear. Fashion boutiques can highlight rain-ready accessories, and art galleries might feature umbrella-inspired artwork. Consider hosting an ‘umbrella decorating’ event or a ‘best umbrella photo’ contest to engage the community.

National Umbrella Day FAQs

When is National Umbrella Day?

In 2027, National Umbrella Day is observed on Wednesday, February 10, a mid-week reminder to celebrate this essential tool. Take a moment to consider the history and innovation behind your favorite bumbershoot.

How many umbrellas are sold each year?

The umbrella market remains robust, with annual sales consistently in the hundreds of millions globally. This steady demand is driven by factors like loss, damage, and the desire for new styles, ensuring umbrellas remain a common purchase for many households.

What are umbrellas typically made of?

The construction of an umbrella involves several key materials: a durable, water-resistant fabric for the canopy, a sturdy frame of metal or fiberglass for the ribs and shaft, and a comfortable handle. Innovations continue to introduce lighter, stronger, and more sustainable materials into umbrella design.

What is the difference between an umbrella and a parasol?

While often used interchangeably, an umbrella’s original intent was rain protection, whereas a parasol’s was sun protection. Modern umbrellas frequently offer UV protection, blurring the distinction, but traditional parasols are usually lighter, less waterproof, and more focused on aesthetic appeal.

National Umbrella Day Activities

  1. Watch a movie that features an umbrella

    Singin' in the Rain? Mary Poppins? There are dozens of movies with umbrellas prominently featured, and today's the perfect day to watch one!

  2. Get a cocktail with its own umbrella

    Can anyone say "Mai Tai?" There's perhaps no better way to celebrate National Umbrella Day than with your very own miniature!

  3. Buy a backup

    Let's face it — umbrellas break all the time. Plan ahead by using National Umbrella Day as an excuse to stock up on an extra!

Why We Love National Umbrella Day

  1. There are dozens of varieties

    From the classic to automatic, and from collapsible to comical, there are dozens of types of umbrellas for countless types of scenarios. Which is your go-to?

  2. They're still seeing innovation

    If you search for "umbrellas" on any number of crowdfunding websites, you might be surprised by what you find — there are some seriously strange umbrella innovations happening out there. There aren't many things that have been around for so long, and are still seeing innovation!

  3. They've got history

    From the scrawlings of ancient Rome, to China, and to Greece, umbrellas can be spotted in the artwork of many early civilizations. It's one of the many examples of a tool that was invented multiple times, in multiple places, as the need for it was so universal.

National Umbrella Day dates

Year Date Day
2027 February 10 Wednesday
2028 February 10 Thursday
2029 February 10 Saturday
2030 February 10 Sunday
2031 February 10 Monday