National Muffin Day – Feb. 20, 2027

National Muffin Day
Categories:
Tags:
BakingFood
Where:
United States
Date change rule:
Every February 20
Holiday emoji:
🧁

National Muffin Day celebrates the universally loved baked good every February 20. Whether you prefer sweet or savory, classic or experimental, this day is a perfect excuse to indulge. Bake a batch from scratch, visit your favorite local bakery, or share a treat with a friend to join the delicious festivities.

Want to sponsor National Muffin Day? Learn how

Expected National Muffin Day Deals

While we wait for official 2027 promotions to drop, history shows that National Muffin Day often brings sweet deals from major bakeries and coffee chains. Expect places like Starbucks, Dunkin’, and local cafes to offer discounts on individual muffins or special combo deals with coffee. Grocery stores like Whole Foods Market and Kroger might feature sales on baking mixes or pre-made muffins. Look for specialty bakeries such as Magnolia Bakery or Panera Bread to roll out unique seasonal muffin flavors or limited-time offers. We will update this page with confirmed live deals as February 20 approaches.

Platform Guide for National Muffin Day

TikTok

Tag @www.nationaltoday.com and use #NationalMuffinDay. Film a quick recipe tutorial, a taste test of different muffin flavors, or a ‘day in the life’ featuring your favorite muffin.

Instagram

Tag @nationaltoday_ and use #NationalMuffinDay. Share mouth-watering photos of your homemade muffins, a beautifully plated brunch featuring muffins, or a poll asking followers their favorite muffin flavor.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalMuffinDay. Organize a virtual muffin swap with friends, share a family recipe, or post about a local bakery’s special offerings.

Social Media Tips for National Muffin Day

Individuals

Treat yourself to a gourmet muffin from a local cafe, or try baking a new muffin recipe at home. Share your culinary creations with friends, family, or coworkers to spread the muffin love.

Creators

Develop a series of short videos showcasing different muffin recipes, from healthy oat muffins to decadent chocolate chip. Host a live Q&A about baking tips or review popular store-bought muffins.

Brands

Run a 'Muffin of the Day' special leading up to February 20. Partner with a local charity to donate muffins, or launch a social media contest asking customers to share their favorite muffin memories for a prize.

Top Brands for National Muffin Day

  1. General Mills

    Founded in 1866, General Mills is a global food company known for brands like Betty Crocker and Bisquick, which offer popular muffin mixes. They provide convenient options for home bakers to create delicious muffins.

  2. Starbucks

    Established in Seattle in 1971, Starbucks is the world's largest coffeehouse chain. They are well-known for their wide array of baked goods, including a variety of muffins that are a popular pairing with their coffee.

  3. Dunkin'

    Founded in 1950 in Quincy, Massachusetts, Dunkin' is a leading coffee and baked goods chain. Their classic muffins, like blueberry and corn, are a staple offering for breakfast and snack times across the country.

  4. Krusteaz

    A brand of Continental Mills, Krusteaz has been providing baking mixes since 1932. Their extensive line includes popular muffin mixes, making it easy for home bakers to whip up fresh muffins.

  5. King Arthur Baking Company

    Founded in 1790 in Boston, King Arthur Baking Company is America's oldest flour company. They offer a wide range of high-quality flours, baking ingredients, and renowned muffin recipes for serious bakers.

  6. Whole Foods Market

    Founded in Austin, Texas, in 1978, Whole Foods Market is a leading natural and organic food supermarket. Their in-store bakeries are celebrated for producing fresh, often organic, muffins with diverse flavor profiles.

  7. Williams-Sonoma

    Founded in 1956 in Sonoma, California, Williams-Sonoma is a high-end retailer of kitchenware and gourmet foods. They offer premium muffin pans, baking tools, and specialty mixes for aspiring and experienced bakers.

National Muffin Day Hero

Amelia Simmons

Amelia Simmons authored 'American Cookery' in 1796, considered the first American cookbook. Her recipes included early versions of 'muffins,' helping to popularize the baked good in the newly formed United States and shaping American culinary traditions. Her work laid a foundation for many modern muffin variations.

National Muffin Day timeline

10th century
Early Version

English-style muffins originate in Wales — they contain yeast and are cooked on a pan.

1703
Moofin

The first found printed reference to the muffin is spelled as ‘moofin.’

19th century
Muffin Mania

The muffin grows in popularity in Britain and muffin factories are set up all over England.

November 12, 1997
The Muffin King

In an episode of “Dexter’s Laboratory,” Dexter’s dad goes crazy over muffins.

How Businesses Can Celebrate National Muffin Day

Local bakeries, coffee shops, and restaurants can celebrate National Muffin Day by offering special discounts on muffins or introducing limited-edition flavors. Consider a ‘buy one, get one free’ deal on muffins for early morning customers or a ‘muffin flight’ featuring mini versions of popular varieties. Retailers selling baking supplies could host in-store demonstrations or offer promotions on muffin mixes and baking tools to inspire home bakers.

National Muffin Day FAQs

When is National Muffin Day?

In 2027, National Muffin Day is observed on Saturday, February 20, making it an ideal occasion for a leisurely breakfast or brunch featuring freshly baked muffins. Plan a baking session or visit a local cafe to celebrate.

What is the most popular muffin flavor?

Surveys and sales data often point to blueberry as the reigning champion of muffin flavors, closely followed by chocolate chip and banana nut. These traditional choices continue to dominate the market and home baking alike.

How many types of muffins are there?

Beyond the primary distinction of American vs. English muffins, the culinary world boasts hundreds of flavor combinations. Bakers constantly innovate with ingredients like various fruits, nuts, spices, and even vegetables, ensuring a muffin for every palate.

What is the difference between a muffin and a cupcake?

The key distinction lies in sweetness, texture, and purpose. Muffins usually have a coarser crumb and are eaten plain or with a light topping, while cupcakes are dessert items with a finer crumb, often topped with rich buttercream or ganache.

National Muffin Day Activities

  1. Try a new type of muffin

    If you saw Portuguese muffins above and a question mark popped up over your head, you're not alone. Known as Bolos Lêvados in some places, and Portuguese pancakes in others, these delights are like a sweeter version of English muffins. See if you can hunt some down in your local market, or if you're feeling ambitious, look up a recipe and get cooking!

  2. Make your own muffins

    There might not be an easier baked good to make. We've even included a few awesome recipes below! The Portuguese muffin takes a bit more effort, but they're worth it. Feeling sheepish? Don't! A few simple ingredients and a muffin tin are all you need to make the muffins of your dreams. You can do it. We believe in you.

  3. Find the best muffin in town

    Talk to your bakery-bound friends, and consult your favorite app — hiding behind some storefront near you is your own magical muffin match. Go on a tour of coffee shops and buy a muffin from each, then cut them up and do a taste test, by yourself or with friends! You'll find your go-to muffin, and get to taste a variety of varieties while you searc

Why We Love National Muffin Day

  1. They come in so many varieties

    There's English muffins, Portuguese muffins, American muffins, and so many hybrids (cruffins, duffins, muffin tops, and a whole lot more). If you don't love one of them, you're bound to find another that you do! And don't even get us started on flavors: blueberry, cranberry orange, bran, chocolate chip. There's a muffin for everyone.

  2. They're easy to make

    Elaborate cakes and pastries are involved affairs, Muffins, though, are a type of quick bread, and as that title suggests, they don't take long to cook. Muffins are so easy to make you can whip up a batch on a weekday before work or as a friend is on their way over to gab. Have a buddy in the doldrums? Make some muffins and leave them on their doorstep, a sure thing for bringing smiles.

  3. They're fun to eat

    Muffins are kind of like Oreos — everyone has their own way of eating them. Do you go for the stump first, or dive straight into the top? Do you split the too and spread butter or jam between and smush the concoction into a muffin sandwich? Do you pick off pieces for dainty bites, or just stuff the whole thing in your mouth?

National Muffin Day dates

Year Date Day
2027 February 20 Saturday
2028 February 20 Sunday
2029 February 20 Tuesday
2030 February 20 Wednesday
2031 February 20 Thursday